Delivering Business Value from Corporate Citizenship:

Findings & Highlights from the 2012 State of Corporate Citizenship Report

February 12, 2013

Tabatha StephensManager

Corporate Contributions and Volunteers

FedEx

Katherine SmithExecutive Director

Boston College Center for Corporate Citizenshp (BCCCC)

How To Ask Questions

• Type questions into the box on the right side of the your screen

• Submit via Twitter to @VM_Solutions using “#VMbpn”

• We will pose questions at the end of the presentation

• A copy of the sides will be circulated after the event

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The State of Corporate Citizenship 2012

Center history

• 28 years in operation• 400+ corporations as members

(almost 10,000 individuals)• Based in Carroll School of Management at Boston College

Knowledge as a catalyst

Service to members and to

society

Diversityof thought and

perspective

foundation in Rigorous practical research

State of Corporate Citizenship

• Put into field with GlobeScan• Consumer tracking question with Nielsen• 750 Executive respondents• 13 Industry sectors • Examined executive perspectives on multiple dimensions of corporate

citizenship:

• Relationship of citizenship initiatives to business outcomes• Commitment to citizenship investments• Differences across sectors• What activities are projected to be most important in the

future• Alignment of consumer and executive perspectives on

issues• …and much more

Our conversation today

• The context for corporate citizenship

• Achieve results for business and for society

Our conversation today

• The context for corporate citizenship• Higher stakes• Greater risk• More sources of risk

Consumption

Waste

Consumption & waste

Population

Source: Joel Cohen, Big Think Floating University

Our conversation today

• Achieving results for business and society• Selection• Integration• Duration

Consumer & executive perspectives

Create well-c

ompensated jobs

Support small b

usiness

and entrepreneursh

ip

Ensure environmental su

stainabilit

y

Provide re

lief fo

llowing natural d

isaste

rs

Improve STEM tra

ining and education

Increase acce

ss to cle

an water

Eradicate extr

eme poverty and hunger

Achieve universa

l prim

ary education

Protect anim

als

Combat HIV/A

IDS, Malaria

and other dise

ases

Increase acce

ss to te

chnology

Promote gender equality

and empower women

Promote diversi

ty & in

clusiv

eness

Combat non-co

mmunicable dise

ases

Develop a global partn

ership fo

r development

Increase acce

ss to cu

ltural in

stitutions

Reduce child

morta

lity

Improve m

aternal health

25%

35%

45%

55%

65%

75%

U.S. ExecutivesNorth AmericaAsia PacificEuropeMiddle East, Africa & PakistanLatin America

Nielsen Socially Conscious Consumer data tracked withBC Center for Corporate CitizenshipState of Corporate Citizenship

Does it pay to be good?

Negative CFP Halo Inconclusive

Source: Margolis, Elfenbein, Walsh 2009 working paper

It doesn’t hurt and it might just help.

28 Revealed misdeeds

14Corporate

policies

30ScreenedMutual

Fund

383rd partyaudits

28Observers

perceptions

15ResponsiveReporting

20Philanthropy

61Environmentalperformance

17ProactiveReporting

Negative + Effect + CorrelationCFP Halo Inconclusive

Selection

Integration

Integration

FY13 Citizenship

Global Poverty Project

FY13 Citizenship

Machu Picchu

Pinterest

2013 Citizenship

Ben the Bear

Integration

Duration

One yearThree yearsSix or more years

Our conversation today

• Achieving results for business and society• Selection• Integration• Duration

…are critical to managing successfully the context for corporate citizenship

• Higher stakes• Greater risk• More sources of risk• New opportunities

Q&A

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• Type questions into the box on the right side of the your screen

• Submit via Twitter to @VM_Solutions using “#VMbpn”

Katherine SmithExecutive Director

Boston College Center for Corporate Citizenshp (BCCCC)

Tabatha StephensManager

Corporate Contributions and Volunteers

FedEx

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Twitter:@VM_Solutions

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