framtidens ux research - erik markensten wud 2011

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This presentation is in swedish. In this presentation i look back to when we founded Antrop and the challenges we faced then. From there I look forward and talk about where I believe we in the UX-community should be heading in order to have a real impact on the design of products and services.

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  • 1. Framtidens UX-research i designprocessen Presentation p WUD 2011 Erik Markensten1 Rapport 10/30/11
  • 2. Frstudie DesignEffektml Konceptutveckling Krav Behovsanalys Utvrdering
  • 3. Projekt X Behov / Id Frstudie DesignEffektml Konceptutveckling Krav Behovsanalys Utvrdering Utveckling
  • 4. Strategi Projekt X Projekt Y Projekt Z Behov / Id Behov / Id Behov / Id Frstudie Frstudie Frstudie Design Design DesignEffektml Effektml Effektml Konceptutveckling Konceptutveckling Konceptutveckling Krav Krav Krav Behovsanalys Behovsanalys Behovsanalys Utvrdering Utvrdering Utvrdering Utveckling Utveckling Utveckling Aktiv frvaltning
  • 5. Strategi ? Projekt X Projekt Y Projekt Z Behov / Id Behov / Id Behov / Id Frstudie Frstudie Frstudie Design Design DesignEffektml Effektml Effektml Konceptutveckling Konceptutveckling Konceptutveckling Krav Krav Krav Behovsanalys Behovsanalys Behovsanalys Utvrdering Utvrdering Utvrdering Utveckling Utveckling Utveckling Aktiv frvaltning
  • 6. Insikter r ett fundament T E K N I K D ES I G N K O N P T C E I N T E R S I K
  • 7. Frn insikt till lsning: boka tgbiljett p webben Han gr till datorn och Logga in loggar in p siten Han vljer senaste resan Senaste och trycker p Kp igen Robert vill beska sin svrmor och Kp igen P vg till stationen bestmmer sig fr kollar han att biljetten att kpa en biljett finns i hans app9
  • 8. Vi jobbar oftast med en del av en process och med en viss kanal Impulse to travel by train Research Buy ticket At the station Boarding On train Arrival Post tra Web Lindana: Mobileonal traveller Customer serviceSamal trav eller Kiosk Station Robertna:uter Train 10
  • 9. Verkligheten r mer komplex n s Impulse to travel by train Research Buy ticket At the station Boarding On train Arrival Post travel Web Linda Persona: aveller Mobile Occasional tr Customer service Sam Person a:Profes sional travell Kiosk er Station Robert Persona: Commuter Train11
  • 10. Persona: Occasional traveller Experience Map Railroad Travel Travel time Comfort Linda Timetable Change of trains Price Impulse to travel by train Research Buy ticket At the station Boarding On train Arrival Post travel Find cheap tickets Seat next to Find train track me is empty at train station in mobile app Seat number Campaign price booked seat Stations in mobile ticket Comfortable Lots of space Easy access to