gudog
DESCRIPTION
Presentación de Gudog en betabeers madrid de enero del 2013.TRANSCRIPT
Loly Garrido - CEOJavier Cuevas - CTO
Find a caregiver for your dog nearby
Dog KennelsNot customized for each dog.
Often they are far from the cities.
Change dog’s feeding and exercise habits.
Family and FriendsThey are not always available.
They don’t have the right experience.
Travelling with your dog is not always possible
Problem
Solutions so far:
Gudog connects dog owners with experienced pet sitters, ie. it facilitates the task of finding an ideal pet sitter nearby
making it easy as one, two, three.
Solution
EXPERIENCEDCAREGIVERS
SAFE ONLINE PAYMENT
TRUST AND PROXIMITY
SEARCH BY CITY & SERVICE
Product
CHOOSE A CAREGIVER BOOK!
Market
Number of Dogs
Expenditure per Dog
Expenditure for dog kennels
Spain 6.000.000 1.500 € / year 345 € / year
UK 8.000.000 £ 1.418 / year £ 242 / year
USA 61.000.000 $ 1.542 / year $ 274 / year
Business Model
Dog Boarding, Dog Sitting at Home, or Dog Walking
20%
80%
Phone support
Vet insurance
Money-back guarantee
10 €COST TO
ACQUIRE CUSTOMERS
27 €CUSTOMER
LIFETIME VALUE
Validation
booking profit x 2 Bookings
adsense + facebook campaigns
Steps so far
MAY 2012 started working
JUN 2012
AUG 2012
NOV 2012
landing page
mvp release
joined yuzz incubator
MAY 2013 joined wayra accelerator
SEP 2013 landing page united kingdom
SOON mobile app
40 K € investment
○ International expansion: UK, Germany, France, Italy, USA○ Mobile app to enrich the experience for both clients and
caregivers.○ Side projects and products with complementary business
models.
Future
NEXT STEPS
Gudog as the reference brand for any pet welfare service in Europe.
VISION
Behind the scenes...
PAYMENTS FOR P2P MARKETPLACES ARE TRICKY
We need some complex things:
○ Preapprovals (to wait for caregiver confirmation)
○ Take a fee (to make money)
○ Payouts to caregivers
Show me the money
OPTIONS IN SPAIN
○ Paypal Adaptive Payments○ MangoPay○ Stripe + wire transfers
OPTIONS IN USA
○ Stripe Payouts API○ Balanced Payments○ WePay
Front-End○ HTML5 & CSS3 -> HAML & SCSS○ CoffeeScript○ Some Twitter Bootstrap
Technology stack
Back-End○ Ruby on Rails 3○ MySQL○ APIs:
○ Facebook Connect○ Google Maps○ Paypal Adaptive Payments○ Sendgrid
Continuous delivery
deliver!
run tests!
deploy!
git push
Some secret weapons
○ A/B Testing -> Optimizely
○ Event tracking and funnels -> Mixpanel
○ Heatmaps -> CrazzyEgg
○ Chat Support -> PureChat
○ AARR Metrics -> Our handcrafted admin dashboard
3 months trial
free!
free!
3 months trial
took some work, but it’s worth it
Team
Javier CuevasCTO
Senior web developer. He is also founder and CEO of Diacode, a 3 years old web development shop with clients all over the world.
Sakura Go Shun'you KenshaCSO (Chief Shiba Officer)
More than a year of experience as Shiba Inu. Gudog’s Early adopter.
Loly GarridoCEO
Dog trainer and expert in pet welfare. She has more than 5 years of experience in management. She has been working full time on Gudog since May 2012.
