harcourts international glob al camp aign ......and facebook covers. harcourts are committed to...

HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014

INTRODUCTION.Introducing the #HarcourtsGlobal Campaign which is designed to grow the public’s

awareness of Harcourts’ international presence, both with physical offices in eight

countries as well as worldwide reach through our technology. There are four

compelling pieces in the series which each represent a unique international feature

of our business.

• Eight times the Exposure – highlights our presence across the world

• 6800 Unique Reasons – features the breadth of people we have in our business

• Connecting East with West – focuses on our Asian connections

• Unparalleled Online Reach – talks of our innovation in technology to reach buyers

The underlying focus for the campaign is both brand awareness and as a listing piece

to educate sellers on how the strength of our International brand can benefit them.

The success of this campaign lies in our group’s ability to drive these messages online

in a co-ordinated approach. We want to highlight our innovation through utilising

the hashtag #HarcourtsGlobal across all of our marketing, with an aim to get this

trending online. The greater the uptake from our team, the more effective this

campaign will be. End users will be able to click on the #HarcourtsGlobal link and

experience a world of Harcourts brands, products, marketing and culture.

We highly encourage you to get behind this campaign which will provide significant

opportunities for our brand in the market places we operate.

Harcourts International Marketing Team


PROGRAMME OVERVIEW AND RElEAsE DATEs.

3RD MARCh 17Th MARCh 31sT MARCh 14Th APRIl

• A co-ordinated international

campaign across our eight

countries over two months;

• Designed to be used across

multiple mediums;

• Engage our clients by

showcasing the depth of our

brand around the world;

• #HarcourtsGlobal to be

utilised on all relevant social

media marketing;

• Following the initial eight

week drive the marketing

pieces will be available on

an as needed basis.

Harcourts version shown but also available for Landmark Harcourts, NAI Harcourts and Luxury Property Selection.

Harcourts’ growing presence in Asia allows your property access to a massive expanse of wealthy investors. With 28 offices in China, a wide range of our marketing being produced in Mandarin, a database of 1.5 million Chinese contacts as well as an in-depth knowledge of dealing with this sector, you can be confident your property will be marketed directly to this high opportunity audience.

#harcourtsGLoBaLwww.harcourts.net

The Harcourts network has over 780 offices with over 6,800 team members of every culture across the globe. When listing with Harcourts not only can we offer you the presence of a world class brand, but a passionate, multilingual team with extensive international databases. With these expansive connections we can tailor your marketing package to maximise results by reaching potential buyers from all over the world.


Harcourts not only offer the strength of local connections and national presence but also the advantage of operating in 8 countries. Through this worldwide network your property has the opportunity to be exposed to an extensive international audience meaning you don’t get the first buyer for your property, you get the best buyer.Australia • China • Fiji • Hong Kong • Indonesia • New Zealand • South Africa • USA


Harcourts are committed to innovative technology to stay connected with all demographics of clients worldwide. With intuitive mobile device technology and apps, websites attracting over 2 million hits per week, targeted buyer matching capabilities and extensive connections through social media, you can be sure every platform is catered for to reach the next buyer for your biggest asset.



PRODUCTs AVAIlABlE. EXECUTION sTRATEGY.Four messages available in English and Mandarin* as:

• Full and half page Bluebook fillers

• Press advertisements

• A1, A2 and A3 posters

• A4 flyers*

• DL cards (single and double sided)

• Email banners

• Facebook cover images

• Facebook update image*

• Agent and office website banners

Ensure you are part of helping to spread the message

over the next two weeks through:

• Share on social media platforms Facebook, Twitter and

Instagram utilising the hashtag #HarcourtsGlobal

• Update your Facebook cover image with the message

• Print a set of DL cards to distribute to your prospecting area

• Include the flyer in your listing kit

• Load the message to your sales consultant or office website

• Run press advertisements in your local papers

• Implement as your email banner

• Showcase posters in your office window

Each message has the following release dates:

• 3rd March – Eight times the exposure (yellow)

• 17th March – 6,800 unique reasons (green)

• 31st March – Connecting east with west (red)

• 14th April – Unparalleled online reach (blue)哈考特致力於技術創新，以保持與全球客戶群緊密聯繫。用直接的移動設備技術、應用程序和網站，每週均吸引了超過

200萬次點擊，通過社交媒體相匹配的能力和廣泛的聯繫，這更能找有針對性的買家，這可以確保每一個平台也能關顧

你的物業以達至接獲下一個買家。




sOCIAl MEDIA DRIVE.WhAT Is A hAshTAG?Hashtags (or pound sign) turn any word or group of words that follow it into clickable or searchable links. These links can be

included in your social media posts that will display a feed of information containing the same hashtag. Hashtags are integral to

the way we communicate online and can be a great addition to your businesses social media posts to reach users outside of your

current followers.

When used effectively for a campaign or with a topic of interest hashtags can create trends online which engages a much wider

audience than just your existing followers.

hOW Is UsING ThE hAshTAG #hARCOURTsGlOBAl GOING TO BENEfIT OUR BRAND?As a group if we are able to focus on making this hashtag ‘trend’ by continually driving it over the eight weeks of the campaign,

we will be able to highlight to our clients and friends the strength of our brand, as well as building awareness around the world

for people who may have never heard of Harcourts.

#hARCOURTsGlOBAlHARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014

TIPs.Here are a few tips we need to keep in mind:

• Share compliant marketing.

We need our brand to be represented in

the best possible way so ensure you are

posting engaging articles, photographs

and marketing visuals.

• Use relevant hashtags.

See what hashtags other real estate

companies are using to generate

activity and target these keywords.

• Follow trends.

See what hashtags are trending and

make use of them if they are relevant

to your business.

• Generate buzz.

Creating a contest or having a

promotion is a great way to get social

media talking about our brand. Users

are more likely to retweet or share our

hashtags is they know they might win

a prize by doing so.


fOllOW hARCOURTs INTERNATIONAl ON sOCIAl MEDIA. TWITTER.www.twitter.com/harcourts_int

fACEBOOK.www.facebook.com/harcourtsinternational

INsTAGRAM.www.instagram.com/harcourtsinternational


PRODUCTs.All artwork is available through Harcourts One, where you can download packaged artwork files for your print campaigns.

Personalised DL cards are available on Campaign Track. For products not listed or if you require a custom sized product,

please contact your state marketing manager.

PRINT.A selection of flyers, cards, posters, banners and advertisments.

DIGITAl.Including email footers, website banners and Facebook covers.

Harcourts are committed to innovative technology to stay connected with all demographics of clients worldwide. With intuitive mobile device technology and apps, websites attracting over 2 million hits per week, targeted buyer matching capabilities and extensive connections through social media, you can be sure every platform is catered for to reach the next buyer for your biggest asset.




Harcourts not only offer the strength of local connections and national presence but also the advantage of operating in 8 countries. Through this worldwide network your property has the opportunity to be exposed to an extensive international audience meaning you don’t get the first buyer for your property, you get the best buyer.Australia • China • Fiji • Hong Kong • Indonesia • New Zealand • South Africa • USA





PRINT.A4 flYERs.• Listing submissions

• Open home flyers

Dl CARDs.• Single sided and double sided options

• Great for letterbox drops

• Personalised for one or two agents

Single sided Double sided

Harcourts are committed to innovative technology to stay connected with all demographics of clients worldwide.

With intuitive mobile device technology and apps, websites attracting over 2 million hits per week, targeted buyer

matching capabilities and extensive connections through social media, you can be sure every platform is catered

for to reach the next buyer for your biggest asset.

#harcourtsGLoBaL

www.harcourts.net

Harcourts’ growing presence in Asia allows your property access to a massive expanse of wealthy investors.

With 28 offices in China, a wide range of our marketing being produced in Mandarin, a database of 1.5 million

Chinese contacts as well as an in-depth knowledge of dealing with this sector, you can be confident your property

will be marketed directly to this high opportunity audience.


The Harcourts network has over 780 offices with over 6,800 team members of every culture across the globe.

When listing with Harcourts not only can we offer you the presence of a world class brand, but a passionate,

multilingual team with extensive international databases. With these expansive connections we can tailor your marketing package to maximise results by reaching potential buyers from all over the world. #harcourtsGLoBaLwww.harcourts.net

Harcourts are committed to innovative technology to stay connected with all demographics of clients worldwide.

With intuitive mobile device technology and apps, websites attracting over 2 million hits per week, targeted buyer

matching capabilities and extensive connections through social media, you can be sure every platform is catered

for to reach the next buyer for your biggest asset.

#harcourtsGLoBaL

www.harcourts.net

Harcourts are committed to innovative technology to stay connected with all

demographics of clients worldwide. With intuitive mobile device technology and apps,

websites attracting over 2 million hits per week, targeted buyer matching capabilities

and extensive connections through social media, you can be sure every platform is

catered for to reach the next buyer for your biggest asset.

Your own PersonaLIseD taGLIne Goes here If requIreD

aGent naMe here // franchIse naMe LIMIteD, LIcenseD aGent reaa 2008

Ph 01234 567 890 // M 01234 567 890

[email protected] // www.harcourts.coM.au



Your own PersonaLIseD taGLIne Goes here If requIreD aGent naMe here // franchIse naMe LIMIteD, LIcenseD aGent reaa 2008 Ph 01234 567 890 // M 01234 567 890 [email protected] // www.harcourts.co.nZ

Your own PersonaLIseD taGLIne Goes here If requIreD aGent naMe here // franchIse naMe LIMIteD, LIcenseD aGent reaa 2008 Ph 01234 567 890 // M 01234 567 890 [email protected] // www.harcourts.co.nZ




Your own PersonaLIseD taGLIne Goes here If requIreD franchIse naMe LIMIteD, LIcenseD aGent reaa 2008 Ph 01234 567 890 // M 01234 567 890 [email protected] // www.harcourts.co.nZ


Harcourts not only offer the strength of local connections and national presence but also the advantage of operating

in 8 countries. Through this worldwide network your property has the opportunity to be exposed to an extensive

international audience meaning you don’t get the first buyer for your property, you get the best buyer.

Australia • China • Fiji • Hong Kong • Indonesia • New Zealand • South Africa • USA


Harcourts not only offer the strength of local connections and national presence but

also the advantage of operating in 8 countries. Through this worldwide network your

property has the opportunity to be exposed to an extensive international audience

meaning you don’t get the first buyer for your property, you get the best buyer.

Australia • China • Fiji • Hong Kong • Indonesia • New Zealand • South Africa • USA

Your own PersonaLIseD taGLIne Goes here If requIreD aGent naMe here // franchIse naMe LIMIteD, LIcenseD aGent reaa 2008 Ph 01234 567 890 // M 01234 567 890 [email protected] // www.harcourts.coM.au

Available on

HarcourtsOne

Available onAvailable on

HarcourtsOne


PRINT.A1 & A2 POsTERs.• Use in internal office displays or out in the

community

PREss ADVERTIsING.• CampaignTrack have working files to resize to

your publication needs

Please contact your state marketing manager for the below customised print products:

• Bluebook Filler Adverts • Bus backs • Billboards • Shop window display

Available on

HarcourtsOne

Available on

HarcourtsOne

Available on

HarcourtsOne

shOP fRONTAGE.• Available as a full window display • A3 or A4, portrait and landscape window

cards available



DIGITAl.WEBsITE BANNER.• Use on office and sales consultant websites

fACEBOOK COVER BANNER.• Upload as your social media cover image

To edit your Facebook cover photo:1. Go to your timeline

2. Hover over your cover photo

3. Click ‘Change Cover’ at the bottom-right of your cover photo

4. Pick one option from the pop-up menu (ex: upload a new photo, reposition your current photo or delete your cover)

5. Save your changes

For instructions on how to edit a banner image please visit:Harcourts One > Marketing > Products > Campaigns > International Facts

EMAIl BANNER.• Rotate relevant facts on your outgoing emails

Available on

HarcourtsOne

Available on

HarcourtsOne

Available on

HarcourtsOne


CONTACT.CAMPAIGN TRACK hElPDEsKAUS: 1300 902 968

NZ: 0508 222 672

[email protected]

NEW ZEAlANDSharon Morey

[email protected]

QUEENslANDMaurizio Scoglio

[email protected]

VICTORIASharon Kupsch

[email protected]

sOUTh AUsTRAlIA Heidi Jenkins

[email protected]

WEsTERN AUsTRAlIABrittany Snelgar

[email protected]

NEW sOUTh WAlEsTim Snell

[email protected]

TAsMANIA Kate Littlejohn

[email protected]

sOUTh AfRICAChristel Willett

[email protected]

UsACynthia [email protected]


harcourts international glob al camp aign ......and facebook covers. harcourts are committed to...

Documents