harcourts international glob al camp aign ......and facebook covers. harcourts are committed to...
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HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014
INTRODUCTION.Introducing the #HarcourtsGlobal Campaign which is designed to grow the public’s
awareness of Harcourts’ international presence, both with physical offices in eight
countries as well as worldwide reach through our technology. There are four
compelling pieces in the series which each represent a unique international feature
of our business.
• Eight times the Exposure – highlights our presence across the world
• 6800 Unique Reasons – features the breadth of people we have in our business
• Connecting East with West – focuses on our Asian connections
• Unparalleled Online Reach – talks of our innovation in technology to reach buyers
The underlying focus for the campaign is both brand awareness and as a listing piece
to educate sellers on how the strength of our International brand can benefit them.
The success of this campaign lies in our group’s ability to drive these messages online
in a co-ordinated approach. We want to highlight our innovation through utilising
the hashtag #HarcourtsGlobal across all of our marketing, with an aim to get this
trending online. The greater the uptake from our team, the more effective this
campaign will be. End users will be able to click on the #HarcourtsGlobal link and
experience a world of Harcourts brands, products, marketing and culture.
We highly encourage you to get behind this campaign which will provide significant
opportunities for our brand in the market places we operate.
Harcourts International Marketing Team
HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014
PROGRAMME OVERVIEW AND RElEAsE DATEs.
3RD MARCh 17Th MARCh 31sT MARCh 14Th APRIl
• A co-ordinated international
campaign across our eight
countries over two months;
• Designed to be used across
multiple mediums;
• Engage our clients by
showcasing the depth of our
brand around the world;
• #HarcourtsGlobal to be
utilised on all relevant social
media marketing;
• Following the initial eight
week drive the marketing
pieces will be available on
an as needed basis.
Harcourts version shown but also available for Landmark Harcourts, NAI Harcourts and Luxury Property Selection.
Harcourts’ growing presence in Asia allows your property access to a massive expanse of wealthy investors. With 28 offices in China, a wide range of our marketing being produced in Mandarin, a database of 1.5 million Chinese contacts as well as an in-depth knowledge of dealing with this sector, you can be confident your property will be marketed directly to this high opportunity audience.
#harcourtsGLoBaLwww.harcourts.net
The Harcourts network has over 780 offices with over 6,800 team members of every culture across the globe. When listing with Harcourts not only can we offer you the presence of a world class brand, but a passionate, multilingual team with extensive international databases. With these expansive connections we can tailor your marketing package to maximise results by reaching potential buyers from all over the world.
#harcourtsGLoBaLwww.harcourts.net
Harcourts not only offer the strength of local connections and national presence but also the advantage of operating in 8 countries. Through this worldwide network your property has the opportunity to be exposed to an extensive international audience meaning you don’t get the first buyer for your property, you get the best buyer.Australia • China • Fiji • Hong Kong • Indonesia • New Zealand • South Africa • USA
#harcourtsGLoBaLwww.harcourts.net
Harcourts are committed to innovative technology to stay connected with all demographics of clients worldwide. With intuitive mobile device technology and apps, websites attracting over 2 million hits per week, targeted buyer matching capabilities and extensive connections through social media, you can be sure every platform is catered for to reach the next buyer for your biggest asset.
#harcourtsGLoBaLwww.harcourts.net
HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014
PRODUCTs AVAIlABlE. EXECUTION sTRATEGY.Four messages available in English and Mandarin* as:
• Full and half page Bluebook fillers
• Press advertisements
• A1, A2 and A3 posters
• A4 flyers*
• DL cards (single and double sided)
• Email banners
• Facebook cover images
• Facebook update image*
• Agent and office website banners
Ensure you are part of helping to spread the message
over the next two weeks through:
• Share on social media platforms Facebook, Twitter and
Instagram utilising the hashtag #HarcourtsGlobal
• Update your Facebook cover image with the message
• Print a set of DL cards to distribute to your prospecting area
• Include the flyer in your listing kit
• Load the message to your sales consultant or office website
• Run press advertisements in your local papers
• Implement as your email banner
• Showcase posters in your office window
Each message has the following release dates:
• 3rd March – Eight times the exposure (yellow)
• 17th March – 6,800 unique reasons (green)
• 31st March – Connecting east with west (red)
• 14th April – Unparalleled online reach (blue)哈考特致力於技術創新，以保持與全球客戶群緊密聯繫。用直接的移動設備技術、應用程序和網站，每週均吸引了超過
200萬次點擊，通過社交媒體相匹配的能力和廣泛的聯繫，這更能找有針對性的買家，這可以確保每一個平台也能關顧
你的物業以達至接獲下一個買家。
#harcourtsGLoBaLwww.harcourts.net
#harcourtsGLoBaLwww.harcourts.net
HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014
sOCIAl MEDIA DRIVE.WhAT Is A hAshTAG?Hashtags (or pound sign) turn any word or group of words that follow it into clickable or searchable links. These links can be
included in your social media posts that will display a feed of information containing the same hashtag. Hashtags are integral to
the way we communicate online and can be a great addition to your businesses social media posts to reach users outside of your
current followers.
When used effectively for a campaign or with a topic of interest hashtags can create trends online which engages a much wider
audience than just your existing followers.
hOW Is UsING ThE hAshTAG #hARCOURTsGlOBAl GOING TO BENEfIT OUR BRAND?As a group if we are able to focus on making this hashtag ‘trend’ by continually driving it over the eight weeks of the campaign,
we will be able to highlight to our clients and friends the strength of our brand, as well as building awareness around the world
for people who may have never heard of Harcourts.
#hARCOURTsGlOBAlHARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014
TIPs.Here are a few tips we need to keep in mind:
• Share compliant marketing.
We need our brand to be represented in
the best possible way so ensure you are
posting engaging articles, photographs
and marketing visuals.
• Use relevant hashtags.
See what hashtags other real estate
companies are using to generate
activity and target these keywords.
• Follow trends.
See what hashtags are trending and
make use of them if they are relevant
to your business.
• Generate buzz.
Creating a contest or having a
promotion is a great way to get social
media talking about our brand. Users
are more likely to retweet or share our
hashtags is they know they might win
a prize by doing so.
HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014
fOllOW hARCOURTs INTERNATIONAl ON sOCIAl MEDIA. TWITTER.www.twitter.com/harcourts_int
fACEBOOK.www.facebook.com/harcourtsinternational
INsTAGRAM.www.instagram.com/harcourtsinternational
HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014
PRODUCTs.All artwork is available through Harcourts One, where you can download packaged artwork files for your print campaigns.
Personalised DL cards are available on Campaign Track. For products not listed or if you require a custom sized product,
please contact your state marketing manager.
PRINT.A selection of flyers, cards, posters, banners and advertisments.
DIGITAl.Including email footers, website banners and Facebook covers.
Harcourts are committed to innovative technology to stay connected with all demographics of clients worldwide. With intuitive mobile device technology and apps, websites attracting over 2 million hits per week, targeted buyer matching capabilities and extensive connections through social media, you can be sure every platform is catered for to reach the next buyer for your biggest asset.
#harcourtsGLoBaLwww.harcourts.net
Harcourts’ growing presence in Asia allows your property access to a massive expanse of wealthy investors. With 28 offices in China, a wide range of our marketing being produced in Mandarin, a database of 1.5 million Chinese contacts as well as an in-depth knowledge of dealing with this sector, you can be confident your property will be marketed directly to this high opportunity audience.
#harcourtsGLoBaLwww.harcourts.net
Harcourts not only offer the strength of local connections and national presence but also the advantage of operating in 8 countries. Through this worldwide network your property has the opportunity to be exposed to an extensive international audience meaning you don’t get the first buyer for your property, you get the best buyer.Australia • China • Fiji • Hong Kong • Indonesia • New Zealand • South Africa • USA
#harcourtsGLoBaLwww.harcourts.net
The Harcourts network has over 780 offices with over 6,800 team members of every culture across the globe. When listing with Harcourts not only can we offer you the presence of a world class brand, but a passionate, multilingual team with extensive international databases. With these expansive connections we can tailor your marketing package to maximise results by reaching potential buyers from all over the world.
#harcourtsGLoBaLwww.harcourts.net
HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014
PRINT.A4 flYERs.• Listing submissions
• Open home flyers
Dl CARDs.• Single sided and double sided options
• Great for letterbox drops
• Personalised for one or two agents
Single sided Double sided
Harcourts are committed to innovative technology to stay connected with all demographics of clients worldwide.
With intuitive mobile device technology and apps, websites attracting over 2 million hits per week, targeted buyer
matching capabilities and extensive connections through social media, you can be sure every platform is catered
for to reach the next buyer for your biggest asset.
#harcourtsGLoBaL
www.harcourts.net
Harcourts’ growing presence in Asia allows your property access to a massive expanse of wealthy investors.
With 28 offices in China, a wide range of our marketing being produced in Mandarin, a database of 1.5 million
Chinese contacts as well as an in-depth knowledge of dealing with this sector, you can be confident your property
will be marketed directly to this high opportunity audience.
#harcourtsGLoBaLwww.harcourts.net
The Harcourts network has over 780 offices with over 6,800 team members of every culture across the globe.
When listing with Harcourts not only can we offer you the presence of a world class brand, but a passionate,
multilingual team with extensive international databases. With these expansive connections we can tailor your marketing package to maximise results by reaching potential buyers from all over the world. #harcourtsGLoBaLwww.harcourts.net
Harcourts are committed to innovative technology to stay connected with all demographics of clients worldwide.
With intuitive mobile device technology and apps, websites attracting over 2 million hits per week, targeted buyer
matching capabilities and extensive connections through social media, you can be sure every platform is catered
for to reach the next buyer for your biggest asset.
#harcourtsGLoBaL
www.harcourts.net
Harcourts are committed to innovative technology to stay connected with all
demographics of clients worldwide. With intuitive mobile device technology and apps,
websites attracting over 2 million hits per week, targeted buyer matching capabilities
and extensive connections through social media, you can be sure every platform is
catered for to reach the next buyer for your biggest asset.
Your own PersonaLIseD taGLIne Goes here If requIreD
aGent naMe here // franchIse naMe LIMIteD, LIcenseD aGent reaa 2008
Ph 01234 567 890 // M 01234 567 890
[email protected] // www.harcourts.coM.au
Harcourts’ growing presence in Asia allows your property access to a massive expanse of wealthy investors. With 28 offices in China, a wide range of our marketing being produced in Mandarin, a database of 1.5 million Chinese contacts as well as an in-depth knowledge of dealing with this sector, you can be confident your property will be marketed directly to this high opportunity audience.
#harcourtsGLoBaLwww.harcourts.net
Your own PersonaLIseD taGLIne Goes here If requIreD aGent naMe here // franchIse naMe LIMIteD, LIcenseD aGent reaa 2008 Ph 01234 567 890 // M 01234 567 890 [email protected] // www.harcourts.co.nZ
Your own PersonaLIseD taGLIne Goes here If requIreD aGent naMe here // franchIse naMe LIMIteD, LIcenseD aGent reaa 2008 Ph 01234 567 890 // M 01234 567 890 [email protected] // www.harcourts.co.nZ
Harcourts’ growing presence in Asia allows your property access to a massive expanse of wealthy investors. With 28 offices in China, a wide range of our marketing being produced in Mandarin, a database of 1.5 million Chinese contacts as well as an in-depth knowledge of dealing with this sector, you can be confident your property will be marketed directly to this high opportunity audience.
The Harcourts network has over 780 offices with over 6,800 team members of every culture across the globe. When listing with Harcourts not only can we offer you the presence of a world class brand, but a passionate, multilingual team with extensive international databases. With these expansive connections we can tailor your marketing package to maximise results by reaching potential buyers from all over the world.
#harcourtsGLoBaLwww.harcourts.net
Your own PersonaLIseD taGLIne Goes here If requIreD franchIse naMe LIMIteD, LIcenseD aGent reaa 2008 Ph 01234 567 890 // M 01234 567 890 [email protected] // www.harcourts.co.nZ
The Harcourts network has over 780 offices with over 6,800 team members of every culture across the globe. When listing with Harcourts not only can we offer you the presence of a world class brand, but a passionate, multilingual team with extensive international databases. With these expansive connections we can tailor your marketing package to maximise results by reaching potential buyers from all over the world.
Harcourts not only offer the strength of local connections and national presence but also the advantage of operating
in 8 countries. Through this worldwide network your property has the opportunity to be exposed to an extensive
international audience meaning you don’t get the first buyer for your property, you get the best buyer.
Australia • China • Fiji • Hong Kong • Indonesia • New Zealand • South Africa • USA
#harcourtsGLoBaLwww.harcourts.net
Harcourts not only offer the strength of local connections and national presence but
also the advantage of operating in 8 countries. Through this worldwide network your
property has the opportunity to be exposed to an extensive international audience
meaning you don’t get the first buyer for your property, you get the best buyer.
Australia • China • Fiji • Hong Kong • Indonesia • New Zealand • South Africa • USA
Your own PersonaLIseD taGLIne Goes here If requIreD aGent naMe here // franchIse naMe LIMIteD, LIcenseD aGent reaa 2008 Ph 01234 567 890 // M 01234 567 890 [email protected] // www.harcourts.coM.au
Available on
HarcourtsOne
Available onAvailable on
HarcourtsOne
HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014
PRINT.A1 & A2 POsTERs.• Use in internal office displays or out in the
community
PREss ADVERTIsING.• CampaignTrack have working files to resize to
your publication needs
Please contact your state marketing manager for the below customised print products:
• Bluebook Filler Adverts • Bus backs • Billboards • Shop window display
Available on
HarcourtsOne
Available on
HarcourtsOne
Available on
HarcourtsOne
shOP fRONTAGE.• Available as a full window display • A3 or A4, portrait and landscape window
cards available
HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014
#harcourtsGLoBaLwww.harcourts.net
DIGITAl.WEBsITE BANNER.• Use on office and sales consultant websites
fACEBOOK COVER BANNER.• Upload as your social media cover image
To edit your Facebook cover photo:1. Go to your timeline
2. Hover over your cover photo
3. Click ‘Change Cover’ at the bottom-right of your cover photo
4. Pick one option from the pop-up menu (ex: upload a new photo, reposition your current photo or delete your cover)
5. Save your changes
For instructions on how to edit a banner image please visit:Harcourts One > Marketing > Products > Campaigns > International Facts
EMAIl BANNER.• Rotate relevant facts on your outgoing emails
Available on
HarcourtsOne
Available on
HarcourtsOne
Available on
HarcourtsOne
HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014
CONTACT.CAMPAIGN TRACK hElPDEsKAUS: 1300 902 968
NZ: 0508 222 672
NEW ZEAlANDSharon Morey
QUEENslANDMaurizio Scoglio
VICTORIASharon Kupsch
sOUTh AUsTRAlIA Heidi Jenkins
WEsTERN AUsTRAlIABrittany Snelgar
NEW sOUTh WAlEsTim Snell
TAsMANIA Kate Littlejohn
sOUTh AfRICAChristel Willett
UsACynthia [email protected]
HARCOURTS InTeRnATIOnAl GlObAl CAmpAIGn // USeR GUIde // FebRUARy 2014