hotel_sourcing_via_social_media_@dmelloalan
TRANSCRIPT
Hotel Sourcing With Social Media
How to use the new social media to your benefit
HPMF, Mar 15, ‘12@DMelloAlan
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Hotels use social media
Hoteliers actually use social media & a lot of the points in this presentation!
Hotel guests use social media
Hotel vendors use social media
Even you use social media
Just not for procurement
HPMF, Mar 15, ‘12@DMelloAlan
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The internet – ‘Old’
The internet, our main connection to the larger world is old because
It is uni-dimensional
Lagging
Expensive
HPMF, Mar 15, ‘12@DMelloAlan
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Social Media – ‘New’
Its an avatar of the internet, the youngest creation
Multi-dimensional
Instant
Free & fast
People love to share
HPMF, Mar 15, ‘12@DMelloAlan
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Right mix of old & new
Social media ‘HAS’ to be used together with the Internet, because
A better perspective – producer & users
Honest – Too many voices to control
Evolving – Matches guests changing trends
A Surprise – Things combine with others to create new ideas
HPMF, Mar 15, ‘12@DMelloAlan
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Where to start
HPMF, Mar 15, ‘12@DMelloAlan
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What to look for
Images
Guest comments
3rd party references
Numbers: Followers, shares, comments, references
Trends
HPMF, Mar 15, ‘12@DMelloAlan
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Tryp Fitness Rooms – Via @HotelChatter
HPMF, Mar 15, ‘12@DMelloAlan
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About Alan D’Mello
@DMelloAlan alandmello
Professional hotelier with specialist skills in hospitality communication & business development.
Managed several landmark hotel magazines and launched 16 hotels, resorts & restaurants.
Regular guest speaker on marketing at IHMCTAN Mumbai & hotel seminars.
Associate Director, Marketing & Communication, Daman Hospitality
Please read my detailed profile on Twitter & LinkedIn.
HPMF, Mar 15, ‘12@DMelloAlan
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