how to increase your online presence in 30 minutes a day
TRANSCRIPT
Check the traffic from social media
Which social channels bring more visitors to your website?
Google Analytics
Make sure the audience you connect online matches the audience that
converts on your website(GA -> Audience report)
Make sure your profile looks the same
People will recognize you easily if you have the same profile image everywhere
Daily Workout:
1. Track brand mentions 2. Check your competitors3. Analyze your current situation4. Grow your audience5. Share useful and relevant content6. Engage!
Hi blogger’s name,
Just came across your post on ______. It was so awesome of you to mention @brandname. Thank you!
Love your recent post on _________. Thank you for mentioning @brandname!
Great tips on ________________. Thanks for mentioning @brandname, much appreciated!
Reach out to say “thank you”
Daily Workout:
ü Track brand mentions ü Check your competitorsü Analyze your current situationü Grow your audienceü Share useful and relevant contentü Engage!
Compare social media presence While British Airways has the biggest audience
Lufthansa is the most engaging brand
SEMrush social media tool
Daily Workout:
ü Track brand mentions ü Check your competitorsü Analyze your current situationü Grow your audienceü Share useful and relevant contentü Engage!
Acquisition report: most effective channelsBehavior report: most popular contentBehavior report: time on page/bounce rates
Daily Workout:
ü Track brand mentions ü Check your competitorsü Analyze your current situationü Grow your audienceü Share useful and relevant contentü Engage!
web.crowdfireapp.com
- Follow up to 100 people daily- Copy from similar accounts (or competitors). - Gain active, interested followers.
Making a connection: LinkedIn Quick Templates
Speakers
Hi NAME! ���Hope you're doing great. I found your contacts on (name of the event) website. We'd be honored to support your research and analysis with (whatever you have to offer). Would love to connect and discuss ways we could work together! – Olga
Bloggers
Hi NAME! Hope your week is off to a great start! I'd love to connect and discover more about (relevant topic) in (blogger’s country): trends, pains and tools. I work for (name of the company) and we'd love to help (name your industry) professionals in (country) to work easier, faster and more efficiently! :)Best, Olga
When going to a live event ���
Topic: Will I see you next week at EVENT? ���
Hi NAME! Hope you're doing great! Just wanted to let you know that I'm coming to CITY for the EVENT NAME conference next month. Will I get the chance to meet you there? - Olga
Daily Workout:
ü Track brand mentions ü Check your competitorsü Analyze your current situationü Grow your audienceü Share useful and relevant contentü Engage!
The anatomy of a good tweetPre-made tweet + add quality image + tag people who were mentioned in the post + add 2-3 relevant hashtags
The anatomy of a great tweetYour opinion + title + link + add quality image + tag people who were mentioned in the post + add 1-2 relevant hashtags
Headlines: examples 1. _______ Money/Time Saving Tips for _______2. Everything You Need to Know About _______3. Top _______ Tips for _______4. _______ Ways to Boost Your _______5. How to _______ in _______ Seconds6. _______ Facts and Myths7. The Real Truth About _______ 8. The Secret of Successful _______9. _______ Facts You Need to Know10. Little Known Ways to _______11. All You Need to Know About _______12. Top World Cheapest/Best/Worst _______13. 100 Useful _______14. How to _______ Like a Pro/Boss15. _______ Creative Ways to _______16. _______ Expert _______ Tips 17. _______ Reasons You Should _______18. What Everyone Ought to Know About _______19. _______ Do's and Don'ts 20. _______ Like An Expert in _______ Easy Steps
Daily Workout:
ü Track brand mentions ü Check your competitorsü Analyze your current situationü Grow your audienceü Share useful and relevant contentü Engage!
Prepare phrase templates for quicker interaction
“Thank you” phrases
Free perks to offer (if it’s applicable to your product)
Answers to FAQ(more informal than on your webpage)
Daily Workout:
ü Track brand mentions ü Check your competitorsü Analyze your current situationü Grow your audienceü Share useful and relevant contentü Engage!