ignitepii2014
TRANSCRIPT
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Scale perishable local produce thru peer-to-peer privacy clive boulton
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Bellevue mom to tell FDA how tainted Italian cheese that was laced with the deadly Listeria germ nearly killed her -- SeattleTimes 9/18/2013
Liability selling locally produced food.
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Food poisoning
About 48 million people (1 in 6 Americans) get sick, 128,000 are hospitalized, and 3,000 die each year from foodborne diseases, according to recent data from the CDC
Dr. David Acheson (ex FDA)
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FSMA via Dr. David Acheson (ex FDA), CEO at TAG
Food Safety Modernization Act!
Driving change and a groundswell of public
pressure: FDA responded with Food Safety
Modernization Act (FSMA)
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Frozen berry mix linked to hepatitis A: full traceback took 5 weeks!
The frozen organic blend bag includes pomegranate seeds from Turkey!
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Food sovereignty
• “don’t process our food” + “give us food safety”• Businesses want to satisfy demand for local
produce.• Liability insurance is too high w/o traceability.
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Focus matching and connecting with privacy
• Cider - Apples • Distillers - Grains• Winery - Grapes• Craft Beers - Hops • Wet products - Fish• Dairy - Milk, Cheese• Organic - Free-range• Processors - Blueberries
Gielow pickle line / Skagit Valley Herald
Melissa Turkington, of North 40 Farm Food / Herald.Net
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Idea
• Connect traceable local produce to markets of demanding consumers?
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Connect thousands of local biz to plenty of big business with trace data
Complex• Date• Time• Shipping Location• Receiving Location• Bill to Location• Item Code• Lot/Batch/Expiration • Quantity• Unit of Measure• Receiving date• Shipped date• Best Before date• Order Number• Transfer Number (freight #)• Pallet Code• Case Code (serialized or non-
serialized)
Simple
• Product • Location • Lot/Batch• Best before date
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Hops
Hops
Hops
Kale
KaleKaleBerrys
Hub & spokes, like AirBnB
Apples
Apples
Apples
GrainsGrains
Berrys
p2pLocation effects grow
supply chain traceability.
p2p
Large grocers
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Breakthrough solution
• Sync on-premises, online, on-phone.• Searching / matching algorithm • Then buyers build traceability via orders.
on-phone
on-premises
online
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Little Trace at Big Scale?
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Distribution
• Giveaway free open source app to seed market for leaf nodes (same model as Android).
Network effects work quite well competing with “free”
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Search for apples, etc.
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Demo
๏ People like to search food pictures
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Camlistore.org
๏ Brad Fitzpatrick is a member of the Go team at Google working primarily on the standard library.
๏ Brad wanted to create a system to store all of the content he’s created, which is currently scattered across multiple sites and disks.
๏ He started hacking in this directory: Content Addressable Multi Level Indexed Storage = Camlistore
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Content-addressable advantages
๏ Sync any which way, no conflicts๏ (merge resolution at higher layers)๏ corruption verification/repair๏ de-duping
๏ Content Addressable: What things are named depends on their content. Two identical things have the same name. For example, the "name" or "key" for the data is the SHA-1 for the data, ala git.
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Logically
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camlistore.org
p2p privacy