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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTIONSUMMER 2014

Name Chak Fung LAMNetID clam933Group Number: 063Website Link: http://infosys1102014ssgroup63.blogspot.co.nz

Tutorial DetailsTutor: Day: Time:Yvonne Hong Tuesday 3pm

Time Spent on Assignment:

19 hours Word Count: 1509

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SEARCH AROUND APPLICATION PRODUCTSINTRODUCTION

New Zealand is a beauty country to live in and also attract plenty of tourist come to visit

here every years, but nowadays many tourists get trouble when they come to a new strange

place, a place people who unfamiliar with will enhance human’s loneliness as a human

being. Thus, a simple apps strongly support them to be familiar around such like an

orientation which conclude most of infrastructure wherever in the big city, small town or

even remote area, our products service can help you never get lost of your way and make

sure you have an amazing journey. It include E-map, hotels, transportations, restaurants and

others. If English is not your native language, we provide multilingual versions mostly cover

particular content.

3. BUSINESS SECTION

3.1 Vision

A simple apps which make your journey much more convenience than you ever thought

before.

3.2 Industry Analysis: Information service software Industry

Industry:

Service software industry mainly belongs to the Information technology (IT) industry,

it combines billions of information express from Internet, media, mobile, software’s

or apps. This immensely increases efficiency of human's life, image that students

study overseas like me can use the network video to meet their parents, we don't

need the map paper because we have electronic map now. That is the IT industry

help human's life to a better place.

Force: High/Low: Justification:2

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Buyer power: Low The buyer is high because the board global

selection of software, some of them are

chargeable software, others are free. It bases on

the usability of the products. Buyers prefer in a

popular style. They have heaps of selections.

Supplier power: Low As a software industry, there are plenty of

choices to select their supplier, therefore the

supplier power is low, it is a global and local

subcontractor industry, the competition is exist

in the suppliers market, then wide array of

selection move to the industry side.

Threat of new entrants: Low Threat of new entrants is low because is easy to

develop a product, the development cost is

cheap, the entry barriers are low. There are

many products or companies exist in the market

already

Threat of substitutes: High Threat of substitutes is low as IT industry is an

emerging industry in our industrial markets,

once it comes out with a products, consumer

will rely on it. Its usability and accessibility way

better than the traditional industrial products.

Economy Watch. (2010). support my idea.

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Rivalry among existing

competitors:

High The rivalry among existing competitors’ power is

high because there are pretty heavy

competitions exist and the whole industry is

about innovation and development. The

clarification of the technology makes easier to

see through competitors’ products and learn

from it, which increases the competition once

again. Jake2008. (2010).

Overall attractiveness of the industry: We would like to enter the industry because is an

emerging industry, there still have many potential and space to focus on, and it’s going to

favorable or not depends on the competitive strategy. Along with the popularity increasing,

the business will be sustainable and make profit.

3.3 Customers and Their Needs

People who unfamiliar with the new and also strange place (such as tourists, overseas

students who study in New Zealand)

People who need the information supports

People who is in a unexpected situation

Another recent study Wandering Earl (2013) show that when people unfamiliar to a

place, they will feel lonely and depressed and it is pretty bad.

Steven76.(2006) indicates that people who love to travel but stuck on how to start a

thoughtful plan for the journey.

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Thus, our product is focus on those customers’ needs, search around will design a

personal plan for every users, it’s simple easy to use for them and help them to solve

their issues.

3.4 The Product and Service

Our products are common apps just like google map or other applications. It supports most

of mobile communication systems (ISO for iPhone, Android, Windows, blackberry and so

on). Our apps be simple and humanized design, which assists all age groups understood how

to use it as quickly as possible. Once people get use to use it, whether they travelling or

going to a unfamiliar place, they will really like to use our product to help themselves to

make simple things easy because our apps just design for feelings, convenience things ramps

up your sense of well-being.

3.5 Suppliers and Partners

Suppliers:

1. Local infrastructure, restaurants can provide menu, cinema can provide on

showing movies, clubs can provides what show is on that night. Local travel agency,

they will provide the information about local scenic spot and entrance tickets of

those landmarks.

2. GPS map company, we need them to support our products infrastructure. Because

our products is kind of navigation for people who is unfamiliar with a new place, so

this supplier is pretty important to us.

Partners:

1. Bank, once our customer want to make an online purchase, we need a payment

system such as PayPal. We need to corporate with them to finish our payment.

2. Transportation, we need corporate with them because we want to make each

process more efficiency, we need public traffic like taxi, bus, coach, yacht to support

our products.

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3.6 Strategy: Cost leadership

Justification 1: Competitive scope: Board market is what we need, although generally is

based on New Zealand, but it doesn't affect its usability, everyone can use it. Our

strategy is target on the board market.

Justification 2: Cost Strategy: The price strategy of your business is going to focus on low

price, we are going to release the application as a free service which can opening up the

board market and take the market share.

The overall strategy you picked for your business: Cost leadership

3.7 Value Chain Activity: Service after the sale

Service after the sell will be one of the key value chain activity of our firm. There are a

wide variety of common characteristic performance products exist nowadays, we want

our users and consumers keep using our product, they need to benefit from us after the

service, we collect and analysis their feedback to improve our product’s usability.

3.8 Business Processes

3.8.1. Managing customer complaints processes

Managing customer complaints processes is a important processes to our business which

connect with our key VCA(value chain activity), service after the sale.After we collect

customers’ complaints and comments, meanwhile we know consumers’ needs at the first

place, then we can offer a high-quality product to them.

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3.8.2. RANKING RECOMMENDATION PROCESS

Ranking recommedation process is mainly support our consumer to help them make their

decisions, this process can also linked to the Customer complaints management system, it

can mutual benefit by using the process.

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3.9 Functionalities

3.9.1. BUSINESS PROCESS 1 (Managing Customer complaints)

Recording and reporting the problem from the complaints Analysis and the fixed the problem

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3.9.2. BUSINESS PROCESS 2 (Ranking recommedation process)

Statistical analysis from the customer feedback Ranking options from the best to the worst

3.10 Systems

3.10.1. Customer complaints management system

Customer complaints management system is easy to help our business to renovte our lack

and improve our products usability, this system help us to collect the complaints and

comments from our consumers, once it collected, the technology suppert team will help us

to fix the technical problems, and the marketing management team will help us to solve the

the marketing problems.

3.10.2. SPECIFIC INFORMATION SYSTEMS 2: Ranking recommedation system

This system will make easier for our consumers, in customers’ perspective, they will pause

and ponder when they make a decision when confused themselves and potentially decrease

our sales volume. The ranking recommedation system will recommedate a list for our

customers when they are choosing of an option, which can increaing our selling and cross-

selling.

3.10.3. SPECIFIC INFORMATION SYSTEMS 3: Technology support system

This system will record the customers feedback and storing all the information in the data

warehouse for a backup purpose. This can support they efficiency when they are fixed a bug

from customer’s complaint, which can provide a efficient serive for our customers and

satisfy their needs indirectly

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Service

After Sales

Managing Customer complaints

1.Recording and reporting the problem from the complaints

2.Analysis and the fixed the problem

Customer complaints management system

Technology support system

Customer Relaiton System

Decision Support System

Ranking

recommedation

process

1.Statistical analysis from the customer feedback

2.Ranking options from the best to the worst

Technology support system

Ranking recommedation system

Decision Support System Transaction Processing System

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CONCLUSION

Generally speaking, our business is focus a outstanding IT products about helping people to

creat a successfully convenicence journey when they come to New Zealand, using the apps

to finds ways clam their pure fear when they feeling lost in NewZealand, which create a

wonderful competitive advantage as our core competitive value. The information system

and information technology make our business a tremendous raising in efficiency and

usability of the product, and also develop and maintain relationships with our customers.

REFERENCES

1. Economy Watch. (2010, Jun 6). IT Industry, Information Technology IndustryRetrieved from http://www.economywatch.com/business-and-economy/information-technology-industry.html

2. Jake2008. (2010). Porter's Five Force Analysis of the Collaboration Software IndustryRetrieved from http://it.toolbox.com/blogs/cloud-silver/porters-five-force-analysis-of-the-collaboration-software-industry-39181

3. Wandering Earl. (2013). Feeling Lost, Confused & Lonely While Traveling?Retrieved from http://www.wanderingearl.com/feeling-lost-confused-lonely-while-traveling/

4. Steven76.(2006). I'd like to go travelling, but don't know where to startRetrieved from http://www.travellerspoint.com/forum.cfm?thread=29837

5. 5 customer satisfaction KPIs You can use. (2010).Retrieved from http://www.mineful.com/blog/customer-satisfaction-kpi.html

6. Why are people leaving NZ .(n.d.).Retrieved from http://e2nz.org/migrant-stories/chapter-1/why-are-people-leaving-nz

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