introdution to ibeacon technology in culture, heritage and museums for digital innovation week...
DESCRIPTION
Here is Rheinallt Jones presentation on the iBeacon technology in museums for the Digital Innovation week.TRANSCRIPT
Culture and heritage iBeacon exploration - The partnership
Amgueddfa Cymru - National Museum Wales is the governing body responsible for 7 national museum sites across Wales
We house collections relating to Art, Natural Sciences, History and Archaeology
Partner with other national organisations as well as local museums, archives and libraries
Amgueddfa Cymru - National Museum Wales is the governing body responsible for 7 national museum sites across Wales
We house collections relating to Art, Natural Sciences, History and Archaeology
Partner with other national organisations as well as local museums, archives and libraries
Amgueddfa CymruNational Museum Wales
Partnership between cultural heritage bodies in Wales
Full of photographs, sound archives, videos, stories
Accessible for anyone to contribute material
Important platform for collaboration
Partnership between cultural heritage bodies in Wales
Full of photographs, sound archives, videos, stories
Accessible for anyone to contribute material
Important platform for collaboration
Casgliad y Werin Cymru
People’s Collection Wales
People’s Collection Wales: Technology and InnovationPeople’s Collection Wales: Technology and Innovation
right place, right time, right contentLocly is a content platform for creating and interacting with
beacons
beacon creators
Create engaging in-the-moment experiences easily with content cards.
beacon users
Find and interact with bite-sized content that's relevant to where you are.
Locly usesiBeacon
technology
Locly
Bluetooth LE:
What is it?
Bluetooth LE DevicesTransmit Small Packets
of Data
Which wakes up its ‘listener’ to let it know it’s there
2-3’3-10M
70MWhich calculates your proximity to the Beacon
Bluetooth LE:
What is it?Types of Beacons
Estimote Kantakt Do it yourself ‘Coin’ kit
What is it?Digital Six Sense / Mobile in Retail/ Context Awareness
Phones and tablets can see what they are close to.
It is low energy: your phone won’t lose batter and a beacon battery can last for years.
It is cross-platform: all the major phone platforms have Bluetooth LE capabilities
Hold onHasn’t this been done before?
Ah Yes, GPS
Take Bluetooth LE as an ‘extension’ of location technology:
•It is a lot like GPS however GPS uses a LOT of battery.
•GPS doesn’t work very well once you get inside, Bluetooth LE on the other hand does.
GPS is a LOCATION technology
Bluetooth LE is a PROXIMITY technology.
Which means that even if the beacon MOVES you’ll still be able to find it.
Stage 1 Proof of technological concept: Do they actually work?
For Stage 1 of the project free to sue digital content from both the NMW and PCW was brought dynamically into the hands of those involved in the testing. The digital content was already curated by the museum who patterned with Locly to use their platform and iBeacon.
Show video:
http://youtu.be/ii_Na3AewKc
CONTENT CARDSCONTENT CARDSW
HIT
E L
AB
EL
WH
ITE
LA
BE
L
StandardStandard
VideoVideo
Sound / AudioSound / Audio
Event ScheduleEvent Schedule
QuizQuiz
ChatChat
MapMap
WidgetWidget
RSSRSS
Web PageWeb Page
TwitterTwitter
FacebookFacebook
PollPoll FeedbackFeedback
PhotosPhotos iTunes UiTunes U
Content Card TemplatesContent Card Templates
LoclyContentPlatform
Web Interface
Mapped Network Folders
In-App ContentCreation
API Access(SMTP, Twitter)
‘Map Morgerig’ ibeacon heat spots ‘Map Morgerig’ ibeacon heat spots
Beacon Learning ZonesBeacon Learning ZonesMuseum Room 1Museum Room 1
A
A
A
A
A
A
Museum Room 2Museum Room 2
A
A
A
A
A
A
A
Museum Room 3Museum Room 3
A
AAAA
A
A
A
A A
A
Using beacons for ad-hoc group work
Using beacons for content structuring
beacon 1beacon 1
‘For’ the Stirke‘For’ the Stirke
forcardsforcards
forcardsforcards
forcardsforcardsA
forcardsforcards
Aforcardsforcards
Aforcardsforcards
Aforcardsforcards
beacon 2beacon 2
‘Against’the Strke‘Against’the Strke
againstcardsagainstcards
againstcardsagainstcards
againstcardsagainstcards
Aagainstcardsagainstcards
Aagainstcardsagainstcards
Aagainstcardsagainstcards
Aagainstcardsagainstcards
Using projects in the classroom
Pupils move around to view cards from multiple beacons
A A A
A A A
Virtual Museum classroom beaconVirtual Museum classroom beacon
Key stage 2 ProjectKey stage 2 Project
Amaths teachermaths teacher
Ahistory teacherhistory teacher
mathscardsmathscards
mathscardsmathscards
mathscardsmathscards
mathscardsmathscards
mathscardsmathscards
mathscardsmathscards
A mathscardsmathscards
A mathscardsmathscards
A mathscardsmathscards
A mathscardsmathscards
A mathscardsmathscards
A mathscardsmathscards
Key stage 3 ProjectKey stage 3 Project
historycardshistorycards
historycardshistorycards
historycardshistorycards
historycardshistorycards
historycardshistorycards
historycardshistorycards
Ahistorycardshistorycards
Ahistorycardshistorycards
Ahistorycardshistorycards
Ahistorycardshistorycards
Ahistorycardshistorycards
Ahistorycardshistorycards
Maths teacher arrives. Pupils automatically see the maths cards.
Maths teacher arrives. Pupils automatically see the maths cards.
History teacher arrives. Pupilsautomatically seethe history cards.
History teacher arrives. Pupilsautomatically seethe history cards.
Using projects in the extended learning
environment
Teacher visiting museum changes beacon content
A1Entry intoBeacon Region
A2
Time spentdwelling withinregion
Distance / RSSIDelta / Time
Interpreting Intent: Detecting Behavior Around BeaconsInterpreting Intent: Detecting Behavior Around Beacons
On ENTRY event On EXIT event
On DWELL time > 60 seconds event
On PROXIMITY distance = immediate
On ENTRY event On EXIT event
On DWELL time > 60 seconds event
On PROXIMITY distance = immediate
Combination Examples:Combination Examples:
On PROXIMITY distance = immediate+ on DWELL time > 120 seconds+ on ENTRY count > 2 for repeat visits etc.
On PROXIMITY distance = immediate+ on DWELL time > 120 seconds+ on ENTRY count > 2 for repeat visits etc.
1
2
3
A3Trigger differentevents based onproximity to beacon
Proof of Technological concept for the shared iBeacon platform between V&A
and National Museum Wales
©PCW and Locly .
Developing a scalable solution for Digital Culture and Heritage ibeacon broadcasting
Developing a scalable solution for Digital Culture and Heritage ibeacon broadcasting
• To investigate the technological solution for sharing iBeacon platform and multiple API and App data feeds for access to digitize cultural and heritage information through beacon enabled devices e.g. Smart phones and Tablets.
• To investigate the possibility for users to use the same iBeacon platform to access data both within the V&A and the National Slate Museum in Wales.
• Investigate and explore scalable solutions that would allow further culture and heritage data sources and partners to be included/integrated to provide a seamless experience for end users between culture and heritage organizations and service providers e.g. Universal Culture and Heritage iBeacon APP and data access.
Project AProject A
AAVisitor AVisitor A
1
2
3
4
56
9
8
cardscards cardscards
Place 1Place 1
cardscards
cardscards cardscards cardscards
1515
cardscards cardscards
Place 2Place 2
cardscards
cardscards cardscards cardscards
1515
cardscards cardscards
Place 3Place 3
cardscards
cardscards cardscards cardscards
1515
cardscards cardscards
Place 4Place 4
cardscards
cardscards cardscards cardscards
1515
Project BProject B
cardscards cardscards
Place 1Place 1
cardscards
cardscards cardscards cardscards
1515
cardscards cardscards
Place 2Place 2
cardscards
cardscards cardscards cardscards
1515
Project CProject C
Project DProject D
Project EProject E
White labelled App restricted to collections B, C & D
White labelled App restricted to collections B, C & D
BeaconLocations1-8
BeaconLocations1-8
AATeacher BTeacher B
AAStudentAStudentA
APIAccess
APIAccess
Change the digital and broadcasting landscape from theme and editorial focus publishing to an ‘omnipresent’ broadcasting opportunity for Culture and heritage digital content ready to be engage by the user when they want to tune in and participate with the ibeacon transmission
Browser for the real world
We can now deliver content and experiences to users based on precise proximity to things in the physical world.
EventsRetail
Venues Groups
Education The internet of
things
There is NO OFFLINEThe physical world is the new digital
channel for Culture and heritage digital content
[email protected] Rheinallt Ffoster-Jones, People’s Collection Wales Programme Manager, Tel: 07540881925
[email protected] James Head of New Media at national Museum WalesTel: 02920573196
[email protected] Rhys JonesCEO of LoclyTel: 03333 44 00 50