it’s required reading for 24,000 decision makers…...it’s required reading for 24,000 decision...

1114 Sunset Drive, Suite 1 | Johnson City, TN 37604 | Phone: 423.854.0140 | Online at bjournal.com

The Journal began publishing in April 1988 as a business-to-business publication publishing timely and informative articles about the people and businesses that make up the region. The Business Journal gives you the information you need to make better decisions to run your business and improve your bottom line... making The Business Journal a BUSINESS ESSENTIAL.

It’s required reading for 24,000 Decision Makers…The Business Journal…the decision magazine.

Cover PositionsFrequency 1x 3x 6x 12x

Inside Front 2200 1925 1795 1695

Inside Back 2200 1925 1795 1695

Back Cover 2750 2400 2295 2195

Rates/Net Frequency 1x 3x 6x 12x

Double Page 2700 Frequency rate available

Full Page 1895 1595 1525 1295

Jr. Page 1425 1295 1075 995

1/2 Page 1295 1095 850 795

1/2 Page Island 1500 1295 1050 950

1/3 Tower Premium 1350 1095 925 825

1/3 Page 1100 875 725 625

1/4 Page 825 695 525 450

1/6 Page 695 595 475 425

Market Place 95 85 80 70

2021 AdvertisingRates and Specifications

Trim and BleedsPage Trim Size is 8.375” x 10.875” Full Page Bleeds: Bleed .125” OUT from the trim size. All copy should be .25” INSIDE the trim size to be printed.All ads should be CMYK, image size minimum of 240dpi, max 300dpi.

Agency CommissionsAdd 15% to net rates.

OnlineBJournal.com provides a number of opportunities for online exposure. Call your Business Journal representative for more information.

PlusNETWORKS and NeTREP

get down to businessand

Why BrightRidge signed a 20-year deal with TVA

256,746 reasons to smile

August 2020 | $3.00Volume 32, Number 10

The RegionAHEAD Local Business Recovery Fund

helped businesses on both sides of the state line

Guaranteed PositionAdd 25% to net rates.

January 2021 | $3.00Volume 33, Number 3

Plus eHealth adds 160 jobs

and Special Section:

Take the Shot

The Good News issue

#2020 is gone. It’s time for a fresh start, beginning with the

Niswonger Foundation’s regional workforce development initiative.

Scott Niswonger. Photo by Earl Neikirk

SpecificationsDescription Width Depth

Double Page w/Bleed 17” 11.125”

Full Page w/Bleed 8.625” 11.125”

Full Page 7.875” 10.25”

Jr. Page Horizontal 7.875” 7.375”

Jr. Page Vertical 5.25” 10.25”

1/2 Page Island 5.25” 7”

1/2 Page Horizontal 7.875” 5”

1/2 Page Vertical 3.85” 10.25”

1/3 Tower Premium 2.715” 10.25”

1/3 Horizontal 5.25” 5”

1/3 Vertical 2.715” 10.25”

1/4 Block 3.85” 5”

1/4 Banner 7.875” 2.375”

1/4 Vertical 2.125” 10.25”

1/6 Horizontal 5” 3.25”

1/6 Vertical 2.715” 5”

Market Place 1.84” 2.05”

1/3 H

1/2 H

1/6 V 1/2 Island 1/3 V

1/6 H

1/4 V

1/4 Block

1/4 Banner

Full Page1/2 V 3/4 H

3/4 V

Rates effective January 1, 2021


2021 PartnershipRates and Information

Platinum ................................................ 3000Primary placement of logo in all materials, eight tickets, and one full page ad in the 40 Under Forty section of the December 2021 issue.

Partnership Levels

40 Under Forty PartnershipAct now to become a partner in the most anticipated professional event of the season as the Tri-Cities business community once again celebrates 40 Under Forty.

Since 1993, The Business Journal and a long list of esteemed partners have honored the best and brightest young professionals in the Tri-Cities. More than 1,000 honorees are part of this elite group. The 29th Annual 40 Under Forty Event will be held in October 2021.

Silver ......................................................1500Tertiary placement of logo in all materials, two tickets, one 1/4 page ad in the 40 Under Forty section of the December 2021 issue.

Gold .......................................................2250Placement of logo in all materials, four tickets, one 1/2 page ad in the 40 Under Forty section of the December 2021 issue.

Presenting .............................................8000Primary placement of logo in all materials, eight tickets, signage at event, welcome at event, printed welcome in program and double page ad in the 40 Under Forty section of the December 2021 issue.

40 Under Partnership Deadline -Wednesday, September 15, 2021

Advertising Space Reservation Deadline - November 12, 2021

Print Ready Advertising Materials Due - November 24, 2021

Publication Date - December 2021

Important Dates

December 2020 | $3.00

Volume 33, Number 2

Plus Darkest before the dawn: COVID intensifies

ahead of vaccine andGo ask ALICE:

SW Va’s working poor population on the rise

The 28th Annual Salute to Emerging Stars of

Our Region

Early Bird Rate Special


2021 PartnershipRates and InformationBook Of Lists Partnership

THE MOST TRUSTED NAME in business news publishes the most trusted directory of local businesses and decision-makers annually. The indispensable Book of Lists is referenced by thousands of individuals needing to know who’s doing business, and who to do business with, in Northeast Tennessee and Southwest Virginia.

Place your advertising message next to your industry list, distinguish yourself as a leader in your category or strategically place your ad across from the list of your potential customers. Distributed to all subscribers, The Book of Lists provides the best value with year-long exposure.

Simple - Effective - Valuable - Timeless

1Book of Lists | December 2020 bjournal.c

om

Advertising Rates

Title PartnerAs the Title Partner you will receive your company name and logo on front cover and table of contents, a full page ad in the section of your choice and a welcome letter adjacent to the table of contents. Advertising Space Deadline

August 15, 2021

Print Ready Materials DueAugust 22, 2021

Publication DateSeptember 2021

Important Dates

Title Partner ......................................3995

Section Partners .............................2595

Inside Front/Back .............................1925

Outside Back Cover ........................2495

Full Page ...........................................1675

Half Page .........................................1125

Section Partner As a Section Partner you will receive a full page ad at the beginning of “your section,” and full page with logo and your descriptive information. Your logo will appear on each page of the section, in addition to the table of contents. So anytime a reader looks for information in “your section,” they’ll see your logo at the top of the page.

Title Partner ......................................3495

Section Partners .............................2100

Inside Front/Back .............................1540

Outside Back Cover ........................1995

Full Page ...........................................1295

Half Page ...........................................895

Reserve your space before June 1, 2021 and receive savings on your Section Partnership or Advertisement in the 2021 Book of Lists!


2021 PartnershipRates and InformationProfiles in BusinessSince Derby Publishing’s purchase of The Business Journal, businesspeople have asked us to include stories about their companies in our publication. As journalists, we always had to reply, “We can’t do that unless you have a newsworthy item we can report as news.”

Many of those customers and businesses were also asking us to design marketing materials or brochures and write copy to help them promote their company and services. Our production department was always too busy creating our magazine. We decided to combine the two services, great design and editorial published in a magazine format. Profiles in Business was created!

Profiles in Business gives insight into the working lives of the people who make up our region, because every business has a unique story to tell. Profiles in Business is a combination of your company’s editorial story and photography showcasing your products, services, history and people who make it happen. We look forward to delivering your story directly to the desks of the business decision-makers in Northeast Tennessee and Southwest Virginia.

To help tell your story, your full-page color advertorial will be a collaborative effort between you and a professional custom media writer and photographer. In addition to the printed article, you

will receive your story in an electronic format you can reproduce and use with online, social media or print promotions, marketing, customer direct mail communications or as a flyer to tell your clients and prospects more about your business, products and services.

Title Partner .....................................2195Inside Front, Inside Back Cover or Outside Back Cover and inside advertorial page with your name and logo on front cover

Double Page .....................................1695

Full Page ............................................995

Advertising Rates

Advertising Space Reservation DeadlineMarch 18, 2021

Print Ready Advertising Materials DueMarch 26, 2021

Publication DateApril 2021

Important Dates

29July 2020 | bjournal.com

PROFILES IN BUSINESS

sponsored by


2021 PartnershipRates and InformationHealth Care Heroes PartnershipHealth Care Heroes are the men and women who go above and beyond the call of duty everyday. For more than 20 years, The Business Journal of Tri-Cities, TN/VA has honored these he-roes on behalf of the business community they serve. Without healthy employees and customers, business cannot survive. Health Care Heroes keep our region’s people and businesses well cared for.

October 2020 | $3.00Volume 32, Number 12

Pictured: Linda Shepherd

2020Healthcare HeroesHonoring those who’ve gone above and beyond in a year like no other

Plus:LabConnect celebrates corporate headquarters move from Seattle to Johnson CityandIn 2019, he had to tell his employees their company was laying them off. In 2020, he brought them a new company.

Eight tickets to the event; Full Page, color ad in the Healthcare Heroes edition of The Business Journal (August); Logo on all materials; Welcome remarks at event; Banner/Signage at registration table.

Title Partner (one only) ..............................5,000

Four tickets to the event; Half Page, color ad in the Healthcare Heroes edition of The Business Journal (August); Logo on materials; Present award to hon-orees.

Presenting Partner (five max) ................2,500

Two tickets to the event; Quarter Page, color ad in the Healthcare Heroes edition of The Business Jour-nal (August); Logo on materials.

Hero Partner ..............................................1,250

2020 Honorees

To nominate an individual or organization today, email [email protected] with a letter of recommendation telling what makes them a Healthcare Hero. The deadline for nominations is the close of business on May 21, 2021. The Healthcare Heroes Awards luncheon will be held July 2021.

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2021 E-JournalRates and Information

To sign up, send an email “Yes” to: [email protected] to receive the Business Journal’s E-blast

Get important local, regional and state business news fi rst!Accurate. Convenient. Easy to Read.

Sign Up Today!

Aerospace Park to receive $4.1 million TDOT grantTri-Cities Airport’s Aerospace Park project will receive a $4.1 million grant from the the Tennessee Department of Transportation’s (TDOT) Aeronautics Economic Development Fund. [Read More]

AGC Glass North America to expand operations in Church HillTennessee Department of Economic and Community Development Commis-sioner Bob Rolfe and AGC Glass North America offi cials announced today that the company will expand its operations Church Hill. The glass manufacturer [Read More]

Bloomberg: Wal-Mart raising U.S. hourly wage to $11 in wake of tax overhaulThe largest private sector employer in the United States is raising the hourly wage it pays employees and is giving bonuses of up to $1,000 in the wake of the recently passed tax overhaul. [Read More]

E-JournalE-Journal is the digital offering of The Business Journal of Tri-Cities TN/VA, bringing business news directly to your in box every Wednes-day morning. Additional editions are delivered as business news that affects the region breaks throughout the week. Combined with your print message in The Business Journal the E-Journal keeps your brand in front of the regions decision makers.

Single Banner ................................ 199/month

Reserve your company’s space in the E-Journal at our great introductory rates!

(530 x 100 pixels)

Double Banner .............................. 279/month(530 x 200 pixels)

Block .................................................. 169/month(175 x 200 pixels)

Add your message at Bjournal.com for increased visibility!

Vertical Banner ............................. 175/month(120 x 600 pixels)

Horizontal ...........................................75/month(300 x 250 pixels)


2021 Demographics and ReadershipSubscriber ProfilesPersonal ProfileAge77.9% of The Business Journal subscribers are from 25 - 54 years of age.25-34 ..........................................................................20.4%35-44 ..........................................................................30.1%45-54 ..........................................................................27.4%55-65 ..........................................................................14.5%Over 65 .........................................................................5.9%

GenderMale ............................................................................74.1%Female ........................................................................25.9%

Education78% of The Business Journal subscribers are college graduatesCollege Graduate .......................................................35.5%Post College Study ....................................................20.4%Masters Degree ..........................................................14.0%Doctorate .....................................................................8.1%

Home OwnershipOwns Home ...............................................................84.1%Owns Second Home ..................................................25.4%

Average Annual Household Income .................$150,000+

Marital/Family StatusMarried .......................................................................80.1%Single ...........................................................................9.7%

Household Net Worth55% ...................................................................... $500,00045% .................................................................. $1,000,000+

Average Value of Primary Home ......................... $505,112

Business ProfileExecutive Authority• 88% participate in purchasing decisions for their companies• 87.8% personally choose products for their companies• 98.4% read The Business Journal ads• 72.1% say ads in The Business Journal influence their

purchases

Company Size by Number of Employees10 or fewer .................................................................50.8%10-24 ..........................................................................14.7%25-49 ............................................................................9.0%50-99 ............................................................................5.0%100-249 ......................................................................11.9%Over 250 .......................................................................8.6%

Business TitleTotal subscribers in top managment: 70.2% Owner/Partner .........................................................49.5%Board Chair, President, CEO, VP, General Mgr, Director ..............................................20.7%Other Management ....................................................17.9%Sales & Marketing ........................................................9.8%Purchasing/Plant Manager ..........................................2.1%

Readership ProfileAverage CirculationThe readership of The Business Journal of the Tri-Cities TN/VA is based on a strategic combination of paid subscriber copies and controlled circulation copies. Total paid distribution per the Statement of Ownership and Circulation as required by the USPS: Total Mail Distribution is 3,375 copies. Strategic controlled distribution is 3,125 copies. Total circulation is 6,500 copies.

Total Readership .................................................... 23,000+Minimum of 3.5 readers per copy

Shelf LifeLength of time subscribers keep a copy of The Business Journal:Keep on file ................................................................26.3%Keep one month ........................................................24.2%Keep 2–3 weeks .........................................................14.5%Keep one week ..........................................................13.4%

Additional ReadersReaders other than the subscriber:Other Management ....................................................34.4%Office/Support Staff ...................................................32.8%Spouse .......................................................................29.6%Partner ........................................................................11.3%Sales Staff ..................................................................... 10.2


2021 Regional Coverage Map


JANUARY 2020$3.00 Volume 32 Number 3

The operations director and a line worker check the product against

specifications at one of Leclerc’s two Kingsport plants.

Leclerc expands Kingsport

operationsComing in 2020: more jobs,

more shifts, more cookies

PlusThe 25th KOSBE Awards

andActionVFX’s business

is blowing up

ETSU positions itself for a larger regional role

SEPTEMBER 2018$3.00 Volume 30 Number 11

Plus:Economic Developers come

together for Red Carpet Tour, Meet the Mountains Festival

andAtlanta Fed head backs

regional approachEast Tennessee State University President Dr. Brian Noland at the Martin Fine and Performing Arts Center

construction site in front of the Millennium Centre. PHOTO BY TARA HODGES, SWEET SNAPS PHOTOGRAPHY

OCTOBER 2019$3.00 Volume 31 Number 12

Will Payne, project lead for InvestSWVA and managing partner of Coalfield Strategies, LLC

Southwest Virginia moves ahead:Three economic development initiatives announced in as many weeks Plus

Building called “key to downtown Johnson City” sold

andEastman prepares

for centennial

Southwest Virginia moves ahead:Three economic development initiatives announced in as many weeks

MARCH 2020$3.00 Volume 32 Number 5

Tourism and talent development’s common tool

Tourism and talent development’s common tool

PlusWinter Innovations

andBristol Chamber Board

goes to Greenville

PlusWinter Innovations

andBristol Chamber Board

goes to Greenville

it’s required reading for 24,000 decision makers…...it’s required reading for 24,000 decision...

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