iterative co-discovery: designing business solutions with ux
TRANSCRIPT
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Iterative Co-DiscoveryDesigning Business Solutions with
UX@MikeKopac
k
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What is your biggest challenge?
As a UX Designer or UX Team?
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I want to work better
with non-UX’ers
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“Simple can be harder than complex. You have to work hard to get your thinking clean and make it simple. But it’s worth it in the end, because when you get there you can move mountains.” – Steve Jobs
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Break your problems down
into simple building blocks
User GoalUser Tasks > User Tasks > User Tasks
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• Product:– “Look, they need a way to purchase their items.”– “Everybody else in our space keeps this process
extremely simple. Make sure it’s like that.”– “We need our CRM to be integrated so we can
send out follow-up marketing material.”
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• Business:– “We need to know what is in each order so we can
prepare it.”– “It needs to notify order fulfillment with what they
are grabbing and who its going to, how fast.”– “Marketing wants metrics on everything the
customer buys.”
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• Technology:– “Please tell me you know what the hell the people
upstairs want.”
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Put it all in the context of the user
Purchase ItemsIndicate ready to purchase > Enter Billing Info >Enter Shipping Info >Receive Confirmation of Purchase
This is all that should be in your UI
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Translate into
Testable Design
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Eliminate User Ambiguity
Now Determine Technology Needs
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Scope of MVP
What users need
What technolog
y needsProduct Vision
Designed
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Release MVP, Iterate to Vision
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@MikeKopackwww.mikekopack.net