jason vale's 5:2 juice diet - publicity pack uk

5:2 juice diet

THE 5:2 DIET REVOLUTIONIZED!

“The ORIGINAL juice guy!”

Alesha Dixonwww.juicemaster.com

INCLUDES:The full 4-Week 5:2 Juice Diet ChallengeAll juices devised to meet 5:2 principles

The science behind 5:2Delicious wholefood recipes for the non-juice days

Shopping list for each weekComprehensive Q & A

…plus, of course, the usual dose of Jason inspiration!

Off the back of his #1 best-seller7lbs in 7 Days: Juice Master Diet

comes Jason Vale’s latest creation:

5:2 Juice Diet

9 780954 766467

OVER 3 MILLIONJASON VALEBOOKS SOLD!

“When it comes to juicing, there’s only one man for the job - Jason Vale!”

Carol Vorderman

OVER 3 MILLIONJASON VALE

BOOKS SOLD!

“When it comes to juicing,

there’s only one man for

the job - Jason Vale!”

Carol Vorderman

Crown House Publishingcrownhouse.co.uk

2014 IPG Education Publisher of the Year

isbn: .................978-095476646-7 size: .................221mm x 153mm price: ..... £12.99 (trade discount applies)

extent: .................... 304pp (est)binding: .................... paperbackavailable:.................. 1/10/2015

VF Family and health

VFMD Diets and dieting

ENQUIRIES TO:Rosalie Williams Marketing ManagerCrown House Publishing, Crown Buildings, Bancyfelin, Carmarthen, Carmarthenshire, Wales, SA33 5NDTel: (01267) 211345 Fax: (0) 8445 007211e-mail: [email protected]

BOOKSHOP ORDERS TO:

Grantham Book Services Ltd

Trent Road,

Grantham,

Lincolnshire, NG31 7XQ

Tel: (01476) 541080

Fax: (01476) 541061

e-mail: [email protected]

Jason Vale – the world’s number one name in juicing – brings you his final ‘juice diet plan’ ever – the 5:2 Juice Diet. By taking 5:2 beyond simple calorie counting and combining the science behind it with some incredible, nutrient-rich and delicious juice recipes, Jason Vale’s 5:2 Juice Diet revolutionizes 5:2 and takes the potential health benefits to another level.Jason believes that where you get your calories from on your “fasting” days and the rest of the week does matter.

In this book, you will not only find all the beautiful, nutritious, calorie-controlled recipes for his 4 Week 5:2 Juice Diet Challenge – all in full colour – but also delicious creative healthy recipe ideas for the other days to ensure you get not just weight loss, but nutrition for life!Jason is an international authority on health, with over a dozen books including his global best-selling 7lbs in 7 days: Juice Master Diet and his ground-breaking documentary Super Juice Me!. He is frequently featured on radio, television and in the press in the UK, Ireland, America, Australia and beyond, and his unique approach focuses on the right psychology and nutritional tools to make weight loss and good health easy and delicious for everyone.The book contains:

Crown House PublishingFrom the author of the best-selling

Funky Fresh Juice Book, Kick The Drink and Super Juice Me!

Jason Vale’s5:2 Juice Diet

* The Full 5:2 Juice Diet Plan * Shopping List For Each Week* Jason’s 4 Week 5:2 Juice Diet Challenge * Full Q & A

* The Science Behind 5:2* Wholefood Recipes For Non ‘Fast’ Days* A Week In The Life Of... Plus of course the usual dose of Jason inspiration!

Carol Vorderman

Proposed publicity linked to the launch of this book

(full details to follow): Radio: Radio 2 – Steve Wright in the Afternoon, Chris Evans Morning Show, and Simon Mayo’s Drive Time Television: GMB, Lorraine, This Morning, Sunday Brunch, Loose Women and The Alan Titchmarsh Show Press: Hello Magazine, Ok!, The Daily Express and The Daily Telegraph.

OVER 3 MILLIONJASON VALE

BOOKS SOLD!

“When it comes to juicing,

there’s only one man for

the job - Jason Vale!”

Carol Vorderman

Crown House PublishingFrom the author of the best-selling

Funky Fresh Juice Book, Kick The Drink and Super Juice Me!

Jason Vale’s5:2 Juice Diet

Crown House Publishingcrownhouse.co.uk

2014 IPG Education Publisher of the Year

isbn: .................978-095476646-7 size: .................221mm x 153mm price: ..... £12.99 (trade discount applies)

extent: .................... 304pp (est)binding: .................... paperbackavailable:.................. 1/10/2015

VF Family and health

VFMD Diets and dieting

ENQUIRIES TO:Rosalie Williams Marketing ManagerCrown House Publishing, Crown Buildings, Bancyfelin, Carmarthen, Carmarthenshire, Wales, SA33 5NDTel: (01267) 211345 Fax: (0) 8445 007211e-mail: [email protected]

BOOKSHOP ORDERS TO:

Grantham Book Services Ltd

Trent Road,

Grantham,

Lincolnshire, NG31 7XQ

Tel: (01476) 541080

Fax: (01476) 541061

e-mail: [email protected]

J A S O N VA L E ’ S 5 : 2 J U I C E D I E T r E VO L U T I O N I S I N g T h E 5 : 2 D I E T3 6 3 7

ThE YO-YO DIET:

“I’M GOING TO BE HEALTHY”

“...& I’M GOING TO EAT IT!”

“I’M GOING TO JOIN THE GYM...”

“...& I’M GOING TO GO!”

“NO SNACK SHALL PASS MY LIPS”

“NO WHEAT, NO SUGAR AND NO DAIRY FOR ME!”

“I’M GOING TO BUY LOTS OF FRUIT & VEG...”

“ETC..., ETC..., ETC...”“I’M GOING TO BUY LOTS OF FRUIT & VEG...”

“YES!! I’M SLIM!”

“THAT’S IT!!! I’VE HAD ENOUGH,

I DON’T WANT TO BE FAT & SICK!”

“YES! I DON’T HAVE TO GO TO THE GYM ANYMORE”

“YES! I DON’T HAVE TO HAVE FRUIT & VEG ANYMORE”

“YES! I CAN GO BACK TO MY OLD DIET & LIFESTYLE”

“YES! I CAN EAT CHOCOLATE & BREAD AGAIN”

“HERE WE GO AGAIN

...”

“S**T!! I’M FAT AGAIN”

THIS IS THE P-C-P

If this is not the first diet book you have ever read, then

I am guessing you may well have recognised yourself in

the diagram. When we hit what I describe as the ‘Pressure

Cooker Point’ (P-C-P) then, and only then, do we make a

change. The P-C-P is different for everyone. For some it’s

when they have 10lbs of excess body fat and for others,

their P-C-P doesn’t kick in until they’re 50lbs overweight.

The P-C-P isn’t just about excess weight either; it’s when

we reach a certain level of decline in energy/health and

wellbeing in general. It’s different for everyone and we

all have our tipping moment into the Pressure Cooker

the words from the movie the Shawshank Redemption

it’s a case of either, ‘Get Busy Living or Get Busy Dying’ –

there’s no in-between.

Yes there are some people who seemingly stay slim and

healthy despite what they eat or whether they exercise,

but these people are very rare, rarer than you think,

and you just need to face facts: you’re not one of them.

If you were you wouldn’t be reading this page of this

book right now. No it’s not fair, but then staying fat and

sick constantly saying it’s not fair won’t change your

situation one iota. I am hoping by the time you finish

reading this book you will be making a solid decision

to consistently commit to some new health habits rather

than ‘binge health’ only to then ‘binge disease’. I am

hoping this is the catalyst for you finally getting off the

crazy ‘Diet Merry-go-round’ and embracing something

that works consistently. This is what most people’s Yo-Yo

Dieting life looks like… you may or may not recognise

yourself here:

J A S O N VA L E ’ S 5 : 2 J U I C E D I E T r E VO L U T I O N I S I N g T h E 5 : 2 D I E T3 6 3 7

ThE YO-YO DIET:

“NO SNACK SHALL PASS MY LIPS”

“NO WHEAT, NO SUGAR AND NO DAIRY FOR ME!”

“I’M GOING TO BUY LOTS OF FRUIT & VEG...”

“ETC..., ETC..., ETC...”“I’M GOING TO BUY LOTS OF FRUIT & VEG...”

“YES!! I’M SLIM!”

“THAT’S IT!!! I’VE HAD ENOUGH,

I DON’T WANT TO BE FAT & SICK!”

“YES! I DON’T HAVE TO GO TO THE GYM ANYMORE”

“YES! I DON’T HAVE TO HAVE FRUIT & VEG ANYMORE”

“YES! I CAN GO BACK TO MY OLD DIET & LIFESTYLE”

“YES! I CAN EAT CHOCOLATE & BREAD AGAIN”

“HERE WE GO AGAIN

...”

“S**T!! I’M FAT AGAIN”

THIS IS THE P-C-P

If this is not the first diet book you have ever read, then

I am guessing you may well have recognised yourself in

the diagram. When we hit what I describe as the ‘Pressure

Cooker Point’ (P-C-P) then, and only then, do we make a

change. The P-C-P is different for everyone. For some it’s

when they have 10lbs of excess body fat and for others,

their P-C-P doesn’t kick in until they’re 50lbs overweight.

The P-C-P isn’t just about excess weight either; it’s when

we reach a certain level of decline in energy/health and

wellbeing in general. It’s different for everyone and we

all have our tipping moment into the Pressure Cooker

the words from the movie the Shawshank Redemption

it’s a case of either, ‘Get Busy Living or Get Busy Dying’ –

there’s no in-between.

Yes there are some people who seemingly stay slim and

healthy despite what they eat or whether they exercise,

but these people are very rare, rarer than you think,

and you just need to face facts: you’re not one of them.

If you were you wouldn’t be reading this page of this

book right now. No it’s not fair, but then staying fat and

sick constantly saying it’s not fair won’t change your

situation one iota. I am hoping by the time you finish

reading this book you will be making a solid decision

to consistently commit to some new health habits rather

than ‘binge health’ only to then ‘binge disease’. I am

hoping this is the catalyst for you finally getting off the

crazy ‘Diet Merry-go-round’ and embracing something

that works consistently. This is what most people’s Yo-Yo

Dieting life looks like… you may or may not recognise

yourself here:

J A S O N VA L E ’ S 5 : 2 J U I C E D I E T A r O U g h w E E k I N T h E L I f E O f T h E 5 : 2 J U I C E D I E T1 1 6 1 1 7

MONDAY

ON wAkINg: Herbal/Green Tea or Hot Water and Lemon

9AM: Juice 1 – Power Plant

1PM: Juice 2 – Viva La Veggie

4PM: Juice 3 – Fennel Fury

7PM: Juice 4 – Pearfection

Monday and Tuesday are, as you’d expect, your ‘juice

fast’ days. However, as I have mentioned many times,

you can choose any two consecutive or non-consecutive

days you wish. Personally, I switch from Monday &

Tuesday to Tuesday & Wednesday at times. This decision

is usually made by what I have left in the fridge from the

weekend. I don’t like food waste and so at times I eat on

the Monday and juice on the Tuesday and Wednesday,

but again this is your call. The recipes I have given here

are from WEEK 1, but clearly you can slot in whatever

juices from any other week.

TUESDAY

9AM: Juice 1 – Clean + Green

1PM: Juice 2 – Basil Blush

4PM: Juice 3 – Ginger Ninja

7PM: Juice 4 – Fresh + Wild

J A S O N VA L E ’ S 5 : 2 J U I C E D I E T A r O U g h w E E k I N T h E L I f E O f T h E 5 : 2 J U I C E D I E T1 1 6 1 1 7

MONDAY

9AM: Juice 1 – Power Plant

1PM: Juice 2 – Viva La Veggie

4PM: Juice 3 – Fennel Fury

7PM: Juice 4 – Pearfection

Monday and Tuesday are, as you’d expect, your ‘juice

fast’ days. However, as I have mentioned many times,

you can choose any two consecutive or non-consecutive

days you wish. Personally, I switch from Monday &

Tuesday to Tuesday & Wednesday at times. This decision

is usually made by what I have left in the fridge from the

weekend. I don’t like food waste and so at times I eat on

the Monday and juice on the Tuesday and Wednesday,

but again this is your call. The recipes I have given here

are from WEEK 1, but clearly you can slot in whatever

juices from any other week.

TUESDAY

9AM: Juice 1 – Clean + Green

1PM: Juice 2 – Basil Blush

4PM: Juice 3 – Ginger Ninja

7PM: Juice 4 – Fresh + Wild

J A S O N VA L E ’ S 5 : 2 J U I C E D I E T T h E q & A S E S S I O N 1 2 8 1 2 9

well for many. The choice is yours and as long as you do

two full days of pure juice then you can safely say you

are adhering to the principle. Each to their own is the

conclusion here but personally I mix it up… because I’m

out there!

q. DO I hAVE TO STICK TO ThE JUICES IN ThE PLAN, ORCAN I SUPPLEMENT WITh OThERS FROM YOUR OThERPLANS AND BOOKS?

A. The juices in the plan have all been calculated for

their calorie content. Clearly, depending on the size of

the produce you buy, those calorie counts may change

slightly. All of the science appears to point to 500

calories a day for women and 600 calories a day for

men for optimum intermittent fasting results. All of the

juices in this plan are around 125/150 calories and so

guarantee to meet this scientific criteria. This is why, for

the purposes of the 5:2 Juice Diet, it’s best to stick to the

suggested juices in this plan. Having said that, you are of

course free to substitute other juices from my other books

and plans, but make sure you don’t make any of the

‘smoothies’ with yoghurt, bananas or avocados as they’ll

immediately put you top heavy on the calorie count. I

have never been a fan of calorie counting in any way

and it seems extremely alien to be doing it now. The only

reason for this is because there is a great deal of research

now using these numbers. As a rough guide, a 420ml

vegetable based juice comes in around 150 calories and

an avocado smoothie of the same size around 250 calories.

You really don’t need to get too bogged down with these

exact numbers and two days of freshly extracted juice

per week will do your waistline and health wonders, even

if you go slightly over on the calorie front. I would also

add that humans come in all sorts of shapes and sizes

and the amount of movement each person does varies

massively. If you are 6ft 4in and play rugby all day, then

adding shed loads of avocados and bananas to your

shakes would be deemed an intelligent thing to do. It is

extremely difficult when writing a book of this nature to

cover all bases as there will always be a need to use your

common sense and be flexible. The vast majority can do

the 5:2 Juice Challenge as it’s laid out in this book and

won’t need to adjust, however there will be some people

who do so please use your common sense and listen to

your body!

q. WILL ThEY STILL BE OF GOOD NUTRITIONAL VALUE IFI MAKE ThEM IN ADVANCE AND DRINK ThROUGhOUT ThEDAY?

A. Freshly made and drunk within one hour of making

will always be the best. Having said that, very rarely does

this model fit into the average person’s hectic life. Not

only that, but most people really don’t want to wash

their juicer four times a day. With this in mind there are

a couple of options to make life easier:

J A S O N VA L E ’ S 5 : 2 J U I C E D I E T T h E q & A S E S S I O N 1 2 8 1 2 9

well for many. The choice is yours and as long as you do

two full days of pure juice then you can safely say you

are adhering to the principle. Each to their own is the

conclusion here but personally I mix it up… because I’m

out there!

q. DO I hAVE TO STICK TO ThE JUICES IN ThE PLAN, ORCAN I SUPPLEMENT WITh OThERS FROM YOUR OThERPLANS AND BOOKS?

A. The juices in the plan have all been calculated for

their calorie content. Clearly, depending on the size of

the produce you buy, those calorie counts may change

slightly. All of the science appears to point to 500

calories a day for women and 600 calories a day for

men for optimum intermittent fasting results. All of the

juices in this plan are around 125/150 calories and so

guarantee to meet this scientific criteria. This is why, for

the purposes of the 5:2 Juice Diet, it’s best to stick to the

suggested juices in this plan. Having said that, you are of

course free to substitute other juices from my other books

and plans, but make sure you don’t make any of the

‘smoothies’ with yoghurt, bananas or avocados as they’ll

immediately put you top heavy on the calorie count. I

have never been a fan of calorie counting in any way

and it seems extremely alien to be doing it now. The only

reason for this is because there is a great deal of research

now using these numbers. As a rough guide, a 420ml

vegetable based juice comes in around 150 calories and

an avocado smoothie of the same size around 250 calories.

You really don’t need to get too bogged down with these

exact numbers and two days of freshly extracted juice

per week will do your waistline and health wonders, even

if you go slightly over on the calorie front. I would also

add that humans come in all sorts of shapes and sizes

and the amount of movement each person does varies

massively. If you are 6ft 4in and play rugby all day, then

adding shed loads of avocados and bananas to your

shakes would be deemed an intelligent thing to do. It is

extremely difficult when writing a book of this nature to

cover all bases as there will always be a need to use your

common sense and be flexible. The vast majority can do

the 5:2 Juice Challenge as it’s laid out in this book and

won’t need to adjust, however there will be some people

who do so please use your common sense and listen to

your body!

q. WILL ThEY STILL BE OF GOOD NUTRITIONAL VALUE IFI MAKE ThEM IN ADVANCE AND DRINK ThROUGhOUT ThEDAY?

A. Freshly made and drunk within one hour of making

will always be the best. Having said that, very rarely does

this model fit into the average person’s hectic life. Not

only that, but most people really don’t want to wash

their juicer four times a day. With this in mind there are

a couple of options to make life easier:

asparagus, pear & avocado blend

Rich, creamy, thick and incredibly filling – exactly what you want when doing the 5:2 Juice Diet.

Ingredients:

Apple 1Pears 2Cucumber ¼Asparagus 2 spearsAvocado ¼ (ripe)

Ice 1 small handful

Instructions:

Juice the cucumber, asparagus, pears and apple.

Scoop the flesh from the avocado into your blender. Add a little ice and whiz until creamy.

Pour into a glass of your fancy and sip slowly.

So what Is in this baby?

The natural fat from the avocado helps to regulate your appetite, lifts the sweet flavours of freshly extracted apple and pear juice. The cucumber adds freshness to the whole blend whilst the asparagus gives something extra on the nutritional front. All in all, an extremely powerful blend that will hit the mark every time.

Asparagus is low in calories and is very low in sodium. It is a good source of vitamin B, calcium, magnesium and zinc and a very good source of dietary fibre, protein, beta-carotene, vitamin C, vitamin E, vitamin K, thiamin and riboflavin.

A typical serving of avocado (100g) is said to be moderate to rich in several B vitamins and vitamin K, with good content of vitamin C, vitamin E and potassium.

WEEK 2JUICE 1

perfectly ripe!Pop off the stem at the top of

your avocado, if it comes awayeasily and it’s green underneath

it’s ripe and ready to eat.

asparagus, pear & avocado blend

Rich, creamy, thick and incredibly filling – exactly what you want when doing the 5:2 Juice Diet.

Ingredients:

Apple 1Pears 2Cucumber ¼Asparagus 2 spearsAvocado ¼ (ripe)

Ice 1 small handful

Instructions:

Juice the cucumber, asparagus, pears and apple.

Scoop the flesh from the avocado into your blender. Add a little ice and whiz until creamy.

Pour into a glass of your fancy and sip slowly.

The natural fat from the avocado helps to regulate your appetite, lifts the sweet flavours of freshly extracted apple and pear juice. The cucumber adds freshness to the whole blend whilst the asparagus gives something extra on the nutritional front. All in all, an extremely powerful blend that will hit the mark every time.

Asparagus is low in calories and is very low in sodium. It is a good source of vitamin B, calcium, magnesium and zinc and a very good source of dietary fibre, protein, beta-carotene, vitamin C, vitamin E, vitamin K, thiamin and riboflavin.

A typical serving of avocado (100g) is said to be moderate to rich in several B vitamins and vitamin K, with good content of vitamin C, vitamin E and potassium.

WEEK 2JUICE 1

perfectly ripe!Pop off the stem at the top of

your avocado, if it comes awayeasily and it’s green underneath

it’s ripe and ready to eat.

chocolate, orange power blend

Chocolate orange doesn’t have to be exclusively for cakes of the jaffa variety or set within over-processed

milk chocolate and wrapped in orange foil.

Ingredients:

Oranges 2 (peeled, white pith left on)

Banana 1 (ripe)

Cocoa Powder 1 heaped tspMaca Powder ½ tspManuka Honey 1 tspIce 1 small handful

Instructions:

Juice the oranges and pour into a blender.

Put the banana, cocoa powder, maca powder, manuka honey and ice into the blender.

Blend until smooth, drink and enjoy this ridiculously tasty smoothie!

This chocolatey glass of goodness tastes like a naughty treat and is actually good for you! The sweetness of manuka honey offsets the bitterness of cocoa whilst the butterscotch tones of maca really boost, not only the flavour, but more importantly the nutrition, powering this blend with even more vitamins, minerals, enzymes and essential amino acids.

Cocoa powder contains several minerals including copper, magnesium, phosphorus, potassium, sodium and zinc; as well iron and calcium.

Maca, a root that belongs to the radish family, is most commonly ground into a powder that is rich in vitamin C, vitamin B and vitamin E. Maca powder provides plenty of calcium, zinc, magnesium and iron, which helps restore red blood cells.

WEEK 4JUICE 8

choccatastic!

Cocoa Beans are the seeds

found inside the pods of of

the Cacao tree, each pod

contains enough beans for

2 bars of dark chocolate.

chocolate, orange power blend

Chocolate orange doesn’t have to be exclusively for cakes of the jaffa variety or set within over-processed

milk chocolate and wrapped in orange foil.

Ingredients:

Oranges 2 (peeled, white pith left on)

Banana 1 (ripe)

Cocoa Powder 1 heaped tspMaca Powder ½ tspManuka Honey 1 tspIce 1 small handful

Instructions:

Juice the oranges and pour into a blender.

Put the banana, cocoa powder, maca powder, manuka honey and ice into the blender.

Blend until smooth, drink and enjoy this ridiculously tasty smoothie!

This chocolatey glass of goodness tastes like a naughty treat and is actually good for you! The sweetness of manuka honey offsets the bitterness of cocoa whilst the butterscotch tones of maca really boost, not only the flavour, but more importantly the nutrition, powering this blend with even more vitamins, minerals, enzymes and essential amino acids.

Cocoa powder contains several minerals including copper, magnesium, phosphorus, potassium, sodium and zinc; as well iron and calcium.

Maca, a root that belongs to the radish family, is most commonly ground into a powder that is rich in vitamin C, vitamin B and vitamin E. Maca powder provides plenty of calcium, zinc, magnesium and iron, which helps restore red blood cells.

WEEK 4JUICE 8

choccatastic!

Cocoa Beans are the seeds

found inside the pods of of

the Cacao tree, each pod

contains enough beans for

2 bars of dark chocolate.

5:2 juice dietTHE 5:2 DIET REVOLUTIONIZED!

“The ORIGINAL juice guy!”

Alesha Dixonwww.juicemaster.com

INCLUDES:The full 4-Week 5:2 Juice Diet ChallengeAll juices devised to meet 5:2 principles

The science behind 5:2Delicious wholefood recipes for the non-juice days

Shopping list for each weekComprehensive Q & A

…plus, of course, the usual dose of Jason inspiration!

Off the back of his #1 best-seller7lbs in 7 Days: Juice Master Diet

comes Jason Vale’s latest creation:

5:2 Juice Diet

9 780954 766467

OVER 3 MILLIONJASON VALEBOOKS SOLD!

Carol Vorderman

jason vale's 5:2 juice diet - publicity pack uk

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