@allanschoenberg @CMEGroup

The Original Social Network

*Brian Solis

The Social Trading Floor

Loyalty: Build on service; go to your customers

Advocacy: Educate and maintain support

Brand enthusiasm: Turn followers into “fans”

Why Does Social Matter?

Monitor: Issues management in real time

81% of people in the financial sector see Twitter as the most important social network for their organisation, compared to under 50% for LinkedIn and Facebook.*

Nearly 60% of those working in financial services think that their industry has so far not been effective in utilising social media.*

One quarter of respondents are daunted by the volume of traffic on social media and how to monitor and manage it.*

38% of respondents are concerned by social media because of a lack of time and resource dedicated to it.*

*Cicero Consulting (http://www.cicero-group.com/wp-content/uploads/2012/01/Cicero_SoMe_Report_200112_Web.pdf)

Our History of Using Social

Private groups; corporate page; focused on customers, jobs

Discussions on timely topics

Search and search engine optimization

Thought leadership – people and topics

Repository of industry info; content provider

Real-time news aggregation/intelligence; relationships

Branded video content; media interviews

352

The Content Challenge

• Discovery: How do we find/share valuable social media content?

• Verification: How do we make sure we can trust it?

• Delivery: How do we turn that content into value for our audience – online, offline and via mobile?

Rules of Engagement

• Listen: We are awash with data

• CRM: Salesforce.com changes the game

• Integrate: It’s not a silver bullet

• Intelligence: Everything will move in real time

• Risk: It’s real; manage it