marketing the future
DESCRIPTION
Life and everything we do seems to be speeding up – so fast, so vast, limitlessly propelled beyond the referential sphere of reality, the present and consciousness. The consequential factor is a high-speed society captured by the ecstasy of a ubiquitous popular media infatuation.TRANSCRIPT
MARKETING THE FUTURE
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HOW?
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Wayne Kotzé-FlemmingExperience Architect
Marketing Purist
@uberwayne
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#JOURNEY
Stating the Obvious
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Post-modern Society
Invaluable Value
STATING THE OBVIOUS
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Misconception?
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Mistaken Identity
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#MISTAKEN IDENTITY
Specialisation
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#MISTAKEN IDENTITY
Objectives
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#MISTAKEN IDENTITY
Context
Relevancy
Product Integration
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#MISTAKEN IDENTITY
Communication
Expectation
Planning
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#MISTAKEN IDENTITY
Interest
Trial
Loyalty
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#MISTAKEN IDENTITY
Understanding
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#RESULT
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Nothing
#OPPORTUNITY
How do we change it?
How do we ensure return
on investment?
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POST-MODERN SOCIETY
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#CHANGE
Marketing has changed
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THE FUTUREPost-Advertising age
#EVOLUTIONBRAND-CENTRIC
1990 2000
1984Guerilla Marketing
1991Integrated Marketing reaches
academical status
1998Google and MSN launched
1985Desktop Publishing
2004Facebook and Digg
2005YouTubeVimeo
Emotions Identification
CONSUMER-CENTRIC
2001Social Bookmarking
2002Photo Sharing
2003My Space
2006Twitter
2005 2011
Social-branding
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#IT’S A NEW WORLD
Defined by technology and
consumer control
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#CONSUMER-CENTRIC
To understand the heart and soul of the
the consumer
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The dialogue will continue
It’s a conversation that engages
#REVOLUTION
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#CONVERSATION
The way we speak to consumers change
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#INSIGHTS
The understanding of a specific cause and effect in a specific
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#OUR JOB
Understand consumer behaviour to build communities of interest
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INVALUABLE VALUE
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# BLOCK1
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Collaboration is everything
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# BLOCK2
Co-creation
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# BLOCK3
Multi-disciplines and transmedia
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#BLOCK4
Listen
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#BLOCK5
Think
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#BLOCK6
Converse
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#JOURNEY
Stating the Obvious
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Post-modern Society
Invaluable Value
SUCCESSFUL #MARKETING DELIVERS VALUE
#CONCLUSION
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#THANK YOU
Referenceswayneflemming.wordpress.com
Sapient CMO Survey 2011Mitch Joel - Twist Image
Forrester 2010Google Statistics
gapingvoid.comImages: Google ImagesCase Studies: YouTube
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