publicity 101

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Post on 14-Jan-2015

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  • 1. Publicity 101 presented by Laurie Boettcher
  • 2. Publicity 101 Before worrying about publicity, lets worry about who we are.
  • 3. Publicity 101
  • 4. Publicity 101
  • 5. Publicity 101
  • 6. Publicity 101 This is what we do to our patrons. When we dont use a clean, consistent image, we confuse them about who we are, what we represent, our impact on the community, but most of all, we destroy our credibility.
  • 7. Publicity 101 Our logo should be a reflection of our librarys character and personality. But, more important than the actual logo is that we USE IT .
  • 8. Publicity 101
  • 9. Publicity 101 We need to use our logo on EVERYTHING .
  • 10. Publicity 101
    • Letterhead
    • Envelopes
    • Fax Cover Sheets
    • Business Cards
    • Brochures
    • Library Cards
    • Bookmarks
    • Magnets
    • Event Posters
    • News Releases
    • Postcards
    • Ads
    • Handouts
    • Apparel
    • Buttons
    • EVERYTHING
  • 11. Publicity 101 A clean consistent image tells our patrons we know who we are and we arent going anywhere.
  • 12. Publicity 101 If there is one thing you take from this workshop today, I hope it is that you realize the absolute necessity of logo usage.
  • 13. Publicity 101 Once we know who we are, we can focus on publicity. What is publicity to you?
  • 14. Publicity 101 Publicity is . . . . . . making something known to the public, spreading information to your market. It is information with a news value used to attract public attention or support. Publicity is a form of promotion, but differs from advertising because it is free.
  • 15. Publicity 101 Free publicity is available to us. And we don't need any particular background or training to do it.
  • 16. Publicity 101 What we do need is the belief in ourselves and our libraries. And, we need the diligence and perseverance to continue when one idea doesn't pan out.
  • 17. Publicity 101 Bad ideas happen to everyone.
  • 18. Publicity 101 The foundation of good publicity is personality.
  • 19. Publicity 101 Define the Message What do we want to tell?
  • 20. Publicity 101 Define the Message What do we want to tell? Are we all on the same page?
  • 21. Publicity 101 Define the Message What do we want to tell? Are we all on the same page? To whom should we be telling?
  • 22. Publicity 101 Define the Message What do we want to tell? Are we all on the same page? To whom should we be telling? Anyone who will listen!
  • 23. Publicity 101 Dont Tell Yet Before we publicize, lets figure out what kind of community support we can get.
  • 24. Publicity 101 Solidifying the involvement of local talent or celebrities is important to know BEFORE we publicize our event as it could attract more attention.
  • 25. Publicity 101 Use Our Logo! Now is the time to create the promotional pieces that include our logo . What pieces make sense for this event?
  • 26. Publicity 101
    • Posters
    • Invitations
    • Bookmarks
    • Book Covers
    • Balloons
    • Garden Seeds
    • Tickets
    • Banners
    • Prizes
    • Giveaways
    • News Releases
    • Ads
    • Handouts
    • Apparel
    • Buttons
  • 27. Publicity 101 Deliver the Message Give your local media the inside scoop. Local media is more likely to pick up and publicize our story if we give it to them first. They dont want to be old news.
  • 28. Publicity 101 Make a personable media pitch.
    • Give a compliment about a recent story
    • Offer a private tour, set up private meeting, etc.
    • Always send a thank you
  • 29. Publicity 101 Social Media Word of mouth (social media) is, BY FAR , the best form of publicity.
  • 30. Publicity 101 Social Media Word of mouth (social media) is, BY FAR , the best form of publicity. Why?
  • 31. Publicity 101 Social Media Word of mouth (social media) is, BY FAR , the best form of publicity. Why? How can we use word-of-mouth publicity?
  • 32. Publicity 101 Next, ask book clubs, Friends, and other groups that gather at our library if we can have a minute or two at the beginning of their gathering. Use those few minutes to be a cheerleader for our library thank everyone for coming and give a plug for a new or upcoming program.
  • 33. Publicity 101 Social media also includes tapping into new technology.
  • 34. Publicity 101
  • 35. Publicity 101 Lets take a closer look: Publish Social news web sites made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and commenting on submitted links and stories. This includes Wikis, which are internet-based software that allow users to freely edit and add information. Wikipedia is one of the most popular, however wikis are often used by companies internally. ALA uses Wikis for promotions like Teen Tech Week. Share Web sites or software that allows users to publish or transfer digital photos, video, or art online, thus enabling the user to share them with others. Discuss Web applications that allow instant messaging, voice over internet protocol (VOIP), open source message boards, and phone calls over the internet. Social networks Web sites built with the intention of encouraging online socialization, these range from general friend networks ( Facebook , MySpace ) to particular niche audiences ( Dogster and Catster ).
  • 36. Micro-blog A web service allowing users to broadcast messages in short bursts, often limiting between 140-200 characters. Twitter is a highly popular micro-blogging platform. Lifestream Consolidates the updates from social media and social networking web sites, social bookmarking web sites, blogs, and micro-blogging updates, as well as any other type of RSS/ Atom feed. Users can use this stream of information to create customized feeds to share with friends. Livecasting Similar to podcasting, except you can do a show live with audio only or full video. Listeners ofthe live show can chat with each other and the host. The show can then be embeddedon a blog to create an archive. Virtual worlds Computer-based simulated environment intended for its users to inhabit and interact via avatars. Publicity 101
  • 37. Social Games Offers games and a social gaming platform that leverages peoples social connections. MMO A m assively m ultiplayer o nline game (MMOG or MMO) is a video game which is capable of supporting hundreds or thousands of players simultaneously. By necessity, they are played on the Internet, and feature at leas