STRATEGIC MANAGEMENTTERM ASSIGNMENT

ContentsCompany History (slide. 3-4)Information About the Company (slide 5-7) (Vision, Mission, Strategies, Objectives, current state )External environment scanning (Pestle Analysis) (slide8-10)Task environment scanning (slide 11-17)Internal environment analysis (Culture, structure,

functions) (slide 17-26)Financial information (quick ratio, current ratio.)(slide 26-29)

Company History

Company Overview

Turkey’s first GSM operator and still leading mobile operator

Established in February, 1994 by Mehmet Emin Karamehmet and Murat Vargı based in İstanbul, Turkey

Serve in 9 countries to 71.5 million subscribers (Turkey, Ukrain, Belarus, Germany, KKTCell, Kazakhstan, Azerbeijan, Georgia, Moldova)

Products: mobile telephony and internet services

2014 consolide revenue: 12 billion TL 2014 net profit: 1,9 billion TL

CEO: Kaan TERZİOĞLU ( March, 2015)

Turkcell VISION

‘To ease and enrich the lives of our customers with

communication and technology solutions.’

Turkcell VALUES   We believe that customers come first   We are an agile team   We promote open communication   We are passionate about making a difference   We value people

Turkcell Business Strategy As a Leading Communication and Technology Company,

• Deliver superior customer experience• Grow the mobile Internet business

• Drive adoption and growth of mobile services • Drive operational excellence & productivity

• Invest in future growth businesses

Turkcell Group Strategy

Operational Excellence - Productivity & Innovation

Superior and Differentiating Customer Experience

Sustainable & Profitable Growth

EXTERNAL ENVIRONMENT SCANNINGPESTEL ANALYSIS

Political Factors

-To comply with BTK decisions-To report all actions to BTK-To get government permits for network infrastructure-Tax Rate is high and may be next year it will be increase.

Economical Factors

-The growth of GDP and the level of inflation rate within markets-Connection charges between operators-Price policy based on competitors

Social Factors

• -People change their habits of using phone • -People tend to buy more domestic rather than foreign products• -Phone conversations• -Turkcell has social media attitude nd Turkcell says “Let everyone know bad”

Technological Factors

• - Smartphones• -Increase new technology: turkcell is preparing compaign for 4.5G.• - Turkcell company announced its plans to expand its internet

infrastructure .(like fibber cable)

Environmental Factors

• -The strong growth of the telecom industry environment issues have become one of the most important factor.

• -Operators are paying attention to their environment

Legal Factors

• -Equal opportunities for all.

• - Government is easing regulations for employment

international coverage

35 million subscribers

9 countries Turkcell

TASK ENVIRONMENT SCANNING

since 1840has 12.9 million access

lines

become one of 15 BIST 30

companies

8 million broadband and 17.0 million mobile subscribers

Competitors

Türk Telekom (Avea & TTNET )

Vodafone

First ever mobile call in the UK on 1 January 1985 400 million customers

30 countries

MegaFon

Russian universal telecommunication service provider

50 different regions - 4G/LTE

MegaFon in megaphone; mega- as "big" fon as "telephone"

CORPORATE STRUCTURE

• Centralized structure. CEO is a visionary who is always moving forward with technology and expects his managers to implement his ideas.

• To keep employees on the same page, corporate puts together a major Turkcell information day to offer training on multiple company issues and policies to the staff.

INTERNAL ENVIRONMENT SCANNING

Executive Officers

Kaan

TE

RZiO

ĞLU

( ne

w C

EO 2

015)

Shareholder Structure

Shareholder Value of Stake (TRY)

Percentage of Share Capital

Turkcell Holding A.Ş. 1,122,000,000.24 51.00%

Çukurova Holding A.Ş. 995,509.43 0.05%

Sonera Holding B.V.** 308,531,983.60 14.02%

Other (Publicly Traded)*** 768,472,506.73 34.93%

TOTAL 2,200,000,000.00 100.00 %

 The shareholder structure of Turkcell İletişim Hizmetleri A.Ş. is as of August 18, 2015.

International Operations• Fintur The ventures where Turkcell owns a stake through Fintur include Azercell, Geocell, K'Cell and Moldcell. • Ukrayna-Life• Belarus-BeST• KKTCell• Turkcell Europe

Corporate Culture

• A majority of the corporate culture is based on the ideas of the original CEO and visionary, Cüneyt Türktan. He had a vigorous approach to giving the best service possible, providing the best coverage and technology, and obtaining the largest portion of the market.

• Focuses on ; -Vibrant, full-of-life, and energetic firm.- Provides extensive employee training.- Creating high employee loyalty.-Accomplished company winning many awards displayed in the lobby area of headquarters.

R&D ,TECHNOLOGY AND INNOVATIONS• The primary objectives of research and development

activities are centered on identifying the problems of Turkcell customers that can be solved through information and technology capabilities.

• Turkcell is among the Turkish companies with the greatest potential to become a global brand with strength of vision, innovation and technology.

• Investment of over TRY 25 billion in 20 years

MARKETING

7p of Turkcell :

• Product: They are voice , data, sms&mms,internet services,VAS(value added services),devices:smartphones,tablets,VINN,etc.• Price: Turkcell focuses on; -Customer based pricing stragey -Flexible price mechanism-Wide range of tariffs and campigns

• Place: You can reach Turkcell products and services in :Turkcell stores , call center ,online ,mobile(apps),account manager ,etc.

• Promotion: Turkcell performs local promotion strategy.It uses turkish culture to influence public nd also uses emotional advertisements(ex:child).Moreover Turkcell does partnership with other companies ( ex: some compaies like EnerjiSA bp,ticket make discount to only Turkcell corporate customers)

• People: Turkcell serves eveyone without limitation.• Physical environment and Process.

HUMAN RESOURCES• Turkcell Turkey had 3,319 employees as at December 31st,

2014; whereas the Turkcell Group was 15,630 in total.• Human resources strategy assigns top priority to recruiting

and maintaining the best employees. To achieve this, Turkcell implements innovative and pioneering human resources policies.

Dec10 Dec11 Dec12 Dec13 Dec14 Sep 15

Current Ratio 1,85 2,45 2,16 2,33 2,67 1,71

Turkcell Iletisim Hizmetleri AS has a current ratio of 1.71. It generally indicates good short-term financial strength.

Turkcell’s Current Ratio is ranked higher than 70% of the 465 Companies in the Global Telecom Services industry.

FINANCIAL INFORMATIONCurrent Ratio

Quick ratio

Dec10 Dec11 Dec12 Dec13 Dec14 Sep 15

Quick Ratio 2,43 2,15 2,31 2,68 2,65 1,7

Turkcell Iletisim Hizmetleri AS has a quick ratio of 1.70. It generally indicates good short-term financial strength.

Turkcell's Quick Ratio is ranked higher than 73% of the 465 Companies in the Global Telecom Services industry

Investment Grade from three Rating Agencies