Hello #uxcafe

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SIZE OF ORGANISATION

“What if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers?

The new bo!om line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated to the new bo!om line.

Profit is a result, not a goal.

Clayton Christensen

“If we want to know what a business is, we have to start with its purpose…

There is only one valid definition of business purpose: to create a customer. The customer is a foundation of a business and keeps it in existence. The customer alone gives employment.

Because it is the purpose to create a customer, any business enterprise has two – and only two – basic functions: marketing and innovation.

Peter Drucker

@willsh

PROS CONS

✓ Very well funded ✗ Waterfall

✓ Huge audience ✗ Large

✓ ‘Innovative’ ✗ Silos

The ‘brief’

EXPLOREDISCOVER REFINE

EXPLOREDISCOVER REFINE

PRICE FAMILY APPEAL EASE OF USE GRAPHICS STORAGE

LOW

HIGH

XBOX 360

WII

PS3

BRAND

AUDIENCE CONTENT

EXPLOREDISCOVER REFINE

DoPAGASAYP TestingDo people actually give a shit about your product?

The value of this product should be understood from first glance, even if that understanding grows in breadth and diversity in the future.

The proposition must be shelf–demonstrable“

EXPLOREDISCOVER REFINE

Prof. Kano & The Horizon Effect

h!p://cennydd.co.uk/2008/agile-and-the-horizon-effect

EXECUTED POORLY

EXTREME DELIGHT

EXTREME FRUSTRATION

EXECUTED WELL

EXECUTED POORLY

EXTREME DELIGHT

EXTREME FRUSTRATION

EXECUTED WELL

BASIC

EXECUTED POORLY

EXTREME DELIGHT

EXTREME FRUSTRATION

EXECUTED WELL

BASIC

PERFORMANCE

EXECUTED POORLY

EXTREME DELIGHT

EXTREME FRUSTRATION

EXECUTED WELL

BASIC

PERFORMANCE

DELIGHTERS

EXECUTED POORLY

EXTREME DELIGHT

EXTREME FRUSTRATION

EXECUTED WELL

BASIC

PERFORMANCE

DELIGHTERS

STORY #130

As an INVESTED USERI want to SHARE MY SCRAPBOOK WITH MY FRIENDSSo that THEY CAN SEE MY FAVOURITE WEBSITES

Estimate: 5

STORY #130

As an INVESTED USERI want to SHARE MY SCRAPBOOK WITH MY FRIENDSSo that THEY CAN SEE MY FAVOURITE WEBSITES

Estimate: 5 Goal: 2: EXPRESS MY IDENTITY

STORY #130

As an INVESTED USERI want to SHARE MY SCRAPBOOK WITH MY FRIENDSSo that THEY CAN SEE MY FAVOURITE WEBSITES

Estimate: 5 Goal: 2: EXPRESS MY IDENTITYKano: PERFORMANCE

GOAL 1 GOAL 2 GOAL 3 GOAL 4 GOAL 5

DELIGHTER

PERFORMANCE

BASIC

AerwordWe don’t care about that, just tell us why it failed.

“Design has too o"en been deployed at the low value end of the product spectrum, pu!ing the lipstick on the pig. In doing this, design has failed to make the case for its core value, which is addressing genuinely meaningful, genuinely kno!y problems by convincingly articulating and delivering alternative ways of being. Rethinking the pig altogether, rather than worrying about the shade of lipstick it’s wearing.

Dan Hill

Thanks@boxman