MARKET RESEARCH ASSIGNMENT

Our reseach

ANTHEM

This time, don’t need another PERFECT LIE

I’m sick of all this insincereYou’re gonna give all your SECRETS

away!

BACK-GROUND

Leader of creation to meet the unseen need of Target

Not a follower

Brand’s Identit

y Think Different

BACK-GROUND

Objectives

New Product

Line

Current Apple lover

Potential user

What I’m I expecting?

What is the market

NEEDING?

PRE-LAUNCH

Situations

1) Apple’s creators got

stuck

2) Apple’s got an idea. Does

it match?

Both mostly

QUALITATIVE

Situation

1

Research’s role

Find out the SECRETS of consumersFind the Hidden market to fulfill

Give birth to the idea Commercialize testIdea test Product Development Marketing test

A glance at the market

Qualitative – Discovery research

Behavior and

attitude insight

Qualitative test on the people’s

attitude towards the ideaQuantitative test on

selling potential of the idea

Selective qualitative testProduct name test Product choice testModel testPackaging test

Qualitative test on commercialsIdentify problemsBrand and Commercials evaluationConsumer pleasant evaluationPricing, distribution strategy research

Situation

1Example Find out the SECRETS of consumers

Find the Hidden market to fulfill

What are you hiding

from us? ^^

Situation

2

Research’s role

Find out if the product WOWs consumersFind the meeting point of product and market

Commercialize testIdea test Product Development Marketing test

Qualitative test on the people’s

attitude towards the ideaQuantitative test on

selling prospectus of the idea

Selective qualitative testProduct name test Product choice testModel test

Qualitative test on commercialsIdentify problemsBrand and Commercials evaluationConsumer pleasant evaluationPricing, distribution strategy research

Situation

1Example Find out if the product WOWs consumers

Find the meeting point of product and market

Do you think this is good?

^^

Product Life Cycle Research

Framwork

Retailing trackingElevating researchDiscovery researchMarket structure

AuditsConsumer panel dataTracking studies

Market expansion:Positioning researchUser identification, new prospects

Mostly

QUANTITATIVE

Product Life Cycle Research

Example

Mostly

QUANTITATIVE

How well is she

eating?

How much are

they selling?

What’s the problem with her?

RESEARCH

BRIEF

Background!

Target

Quantity or Quality? Size? Specification?...

Deliverables Presentation Data format Special requirements

Limitations Timeline Budget Project team

BusinessObjective

Research

Objective

Cause ActionEffect (expected)

Frame

work

Approach

Contact and report toName - Phone – email

Responsibilities

RESEARCH

BRIEF

Background

Target

Quality Smal group’s private

and confidential discussion

Deliverables 2 Presentations to BOD Data format: ppt and

sufficient excel datas Special requirements:

short-5 slides, unbiased, leading to conclusions

Limitations Timeline: from 1/12 to 1/2 Budget: within $1000 Project team: specifically

leaded by Mr Veo

Strategic decisions on a new line of products

Behaviour and

Expectation of

Target

Exam-ple

Apple’s division, mission Problem? Status? Product directions?

Apple’s current brand lovers Outsiders? Age? Location?

Behaviour?...

Approach

Contact and report toMr Cong - 0987444444 – Congcong@apple.veo

Supply info, report proccess, cheer you up

Our reseach

ANTHEM

Got no Burden got no Shame

You just gotta disappearWait to feel their INNER TRUTH

FELLOW

RESEARCHER

THANK YOU!!!!

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