your brain is out to get you
TRANSCRIPT
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The Lean Event, Brighton
Cindy Alvarez
Your brain is out to get you.
Photo credit: Michael Robinsonhttps://www.flickr.com/photos/faceleg
You can tweet things: @cindyalvarez
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Test with rigorInvalidate hypothesesFail fastPivotAvoid waste
Use shortcuts and fill in gapsPreserve sense of selfPreserve normalcyStick with the familiar
vs.
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Our customers –and ourselves – are only human.
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“Now, let’s talk past each other…”
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Cognitive dissonanceOur brains don’t like to hold two conflicting ideas at once
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Confirmation biasOur brains like to prove us right, so it ignores/listens to information accordingly
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AnchoringOur brains (irrationally) fixate on first piece of information and it affects later opinions
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Choice-supportive biasOur brains like to defend the decisions & behaviors we’ve already made
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Aspirational selvesWe like to think of ourselves as better, fitter, more diligent, stronger-willed (and upholding social norms)
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…but mastering customer interviews isn’t enough…
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“…seriously, this is what the customer needs!”Photo credit: Herval
https://www.flickr.com/photos/herval
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We don’t like being bad at our jobs(even temporarily)
Photo credit: 52 Weeks of UX
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We’re lonely when our peers are still doing something else
Photo credit: Omer Unluhttps://www.flickr.com/photos/55293400@N07
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We might not have felt our concerns heard
Pearls Before Swine comic by Stephen Pastis
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Every action leads to (lots of) reactions
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What do we do?
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Be MORE human!
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Know your bias.
Write it down.
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Create checks & balances
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Listen to people.
Make it okay to talk about what they dread.
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Make connections.
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Give credit (for the right things) Photo credit:Bryan Ledgard
https://www.flickr.com/photos/ledgard
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Share what you do know,early and often.
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Keep fighting!
Thanks Brighton!