Migrating TV advertising to Youtube

profitable advertising campaigns

&

So Why ?

• 48 hours uploaded every minute on YouTube• Great opportunity to target core

audience

• More flexibility than TV

• Why not?

• Cheap CPCs

What we are doing

Results

• YouTube is now our 2nd highest online channel for sales in the US

• CPAs lower than any other route to market• 2,788,981 views on one video

3,534,717 channel views and 498 subscribers

Tips

• Wide reach campaigns = YouTube keyword tool Targetted campaigns = Google keyword tool

• Start CPCs high and reduce them• Use display instead of text• Pre-roll ads – be careful budget wise• Use 300 x 250 image ads• Sales? Then voice, links and annotations

Thanks & Finally

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http://ie.linkedin.com/in/garethoneillhttp://www.quora.com/Gareth-O-Neill

Q & A