3 Simple Ways to Repurpose Content

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See the full blog post here: http://www.brainrider.com/better-marketing-blog/3-simple-ways-repurpose-content/ What is repurposing content? Simply put, repurposing your content is just recycling reusing and squeezing the tea bag. Why repurpose content? Creating new content is hard work and time-consuming. Repurposing helps your content work better and more efficiently. Repurposing also helps -Improve SEO. -Reach customers when/how they want to be reached. -Increase the retention and impact of your message. -Quickly test which content types your audience prefers, without much investment. How to repurpose content? Repurposing content is taking something previously created and transforming it, or a section of it, into fresh contentsqueezing the tea bag. Simple ways to repurpose content: Idea #1: Turn content into blog post & social media updates for lead generation. Write a blog post on every webinar and whitepaper you create. Write a blog post summarizing the entire webinar. Better yet, choose 1-key point from the webinar or whitepaper and highlight it in the blog. Or, try creating a 3-part blog series highlighting different ideas from a longer piece of content. This helps you capture different types of leads, since they can consume content where they prefer, and also improves your SEO. Ensure that all high-quality webinars and whitepapers are gated, so blogs push to a landing page and capture leads, rather than pushing to the asset itself. Simple ways to repurpose content: Idea #2: Create a nurturing newsletter Package up your content and send it to customers and prospects in newsletter form. Add top social media updates to the newsletters. Also curate popular industry news and updates from other sources. This is also a good place to add a timely or relevant sales offer. Simple ways to repurpose content: Idea #3: Make it visual. Create an eBook, Slideshare, video or infographic. Package up some of your top blog posts and put the main points in an eBook format or a PowerPoint or SlideShare. This also works great for customer testimonials or case studies. Infographics are great way to tell a visual story about data or research. Content repurposing mantra: Create, share, repurpose, measure. Every time you create a new piece of content, consider doing the following: -Write a blog post about it -Write a blog series about it -Share it on social media -Share it in a newsletter -Turn it into a webinar or podcast -Create an inforgraphic -Turn it into a PPT, SlideShare or video -Turn it into a Top 5 list or Q&A

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  • 1.3 Simple Ways to Repurpose Content@Brainrider

2. What is repurposing content? Repurposing content is taking something previously created and transforming it, or a section of it, into fresh contentsqueezing the tea bag.-Why a Content Management System -Why WordPress as CMSImage source: http://bit.ly/1dEX8gg2 3. Why repurpose content? Creating new content is hard work and timeconsuming.-Why a Content Management System -Why WordPress as CMS Repurposing helps your content work better and more efficiently. Image source: http://bit.ly/1lnGBFt3 4. Repurposing also helps Improve SEO. Reach customers when/how they want to be reached. Increase the retention and impact of your message. Quickly test which content types your audience prefers, without much investment. 4 5. How to repurpose content? Repurposing content is about taking existing content and reusing a piece of it or changing its format. Image source: http://bit.ly/1kcTORd5 6. Simple ways to repurpose content: " Idea #1: Turn content into blog post & then share it on social media Image source: http://bit.ly/1koZLHJ6Write a blog post on every webinar and whitepaper you create.Ensure that all high-quality webinars and whitepapers are gated, so blogs push to a landing page and capture leads, rather than pushing to the asset itself. 7. So, how do you reuse a whitepaper? Better yet, choose 1-key point and highlight it in the blog post.Try creating a 3-part blog series highlighting different ideas from a longer piece of content.7Briefly summarizing the entire webinar.This will help improve your site SEO and capture more leads.Image source: http://bit.ly/1eALnHh 8. Simple ways to repurpose content: " Idea #2: Create a nurturing newsletter Package up your content and send it to customers and prospects in newsletter form.Add top social media updates to the newsletters.Curate popular industry news and updates from other sources8This is also a good place to add a timely or relevant sales offer.Image source: http://expertelevation.com/newsletter 9. Simple ways to repurpose content:"Idea #3: Make it visual. Create an eBook, Slideshare, video or infographic.This also works well for customer testimonials or case studies.9Package up some of your top blog posts and put the main points in an eBook, video, PowerPoint or SlideShareInfographics are great way to tell a visual story about data or research.Image source: http://bit.ly/NzJvIJ 10. Content repurposing mantra: Create, share, repurpose, measure. Every time you create a new piece of content, consider doing the following: Image source: http://bit.ly/1jDJ3VkqWrite a blog post about it qWrite a blog series about it qShare it on social media qShare it in a newsletter qTurn it into a webinar, podcast or video qCreate a inforgraphic qTurn it into a PPT or SlideShare qTurn it into a Top 5 list or Q&A 10 11. Visit Brainrider.com to get more content marketing tips." Or, follow us on Twitter: @Brainrider"" Also read our recent " blog post on " Revitalizing your B2Bnewsletter