5 Simple Ways to Engage More Email Subscribers with Facebook

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  • 5 Simple Ways to Engage Email Subscribers With Facebook

  • 5 Simple Ways to Engage Email Subscribers With Facebook

    The Hump Day Coee Break - weekly trainings for nonprofit marketers from John Haydon

    Why does this matter?1. Share top stories from your Page in your newsletter2. Ask supporters to share campaigns3. Ask subscribers to like your page4. Experiment with sweepstakes5. Turn new subscribers into spokespeople

  • 5 Simple Ways to Engage Email Subscribers With Facebook

    The Hump Day Coee Break - weekly trainings for nonprofit marketers from John Haydon

    More engaged email subscribers means

    more engaged donors and volunteers.

    Why is this important?

  • 5 Simple Ways to Engage Email Subscribers With Facebook

    The Hump Day Coee Break - weekly trainings for nonprofit marketers from John Haydon

    #1) Share top FB posts in your newsletter

    Kill two birds with one stone:

    1. Create more engagement for your best FB posts.

    2. Source vetted content for your newsletter.

    Include top posts in every newsletter.

  • 5 Simple Ways to Engage Email Subscribers With Facebook

    The Hump Day Coee Break - weekly trainings for nonprofit marketers from John Haydon

    #2) Ask supporters to share campaigns

    Your supporters want to get the word out about important campaigns.

    Is your campaign urgent? Make is easy by using Facebook

    sharer (next slide).

    Test sharing before you send email.

  • 5 Simple Ways to Engage Email Subscribers With Facebook

    The Hump Day Coee Break - weekly trainings for nonprofit marketers from John Haydon

    #2) Ask supporters to share campaigns

  • 5 Simple Ways to Engage Email Subscribers With Facebook

    The Hump Day Coee Break - weekly trainings for nonprofit marketers from John Haydon

    #3) Ask subscribers to like your page

    A high-quality fan base is comprised of people who REALLY like your nonprofit!

  • 5 Simple Ways to Engage Email Subscribers With Facebook

    The Hump Day Coee Break - weekly trainings for nonprofit marketers from John Haydon

    #4) Experiment with sweepstakes

    People love getting free stu, especially if it promotes a cause they care about.

    Is your swag brag-worthy? What local retailers are popular

    among your Facebook Page fancies (use Facebook Graph)?

    Select a giveaway that aligns with your cause. For example, a dog shelter can oer dog training, or a dog-friendly vacation.

  • 5 Simple Ways to Engage Email Subscribers With Facebook

    The Hump Day Coee Break - weekly trainings for nonprofit marketers from John Haydon

    #5) Turn new subscribers into spokespeople

    Leverage that critical moment when people join your email list.

    Thank you page. Include sharing action (see #2) Also ask new donors, volunteers,

    etc.

  • 5 Simple Ways to Engage Email Subscribers With Facebook

    The Hump Day Coee Break - weekly trainings for nonprofit marketers from John Haydon

    #5) Turn new subscribers into spokespeople

    Leverage that critical moment when people join your email list.

    Thank you page. Include sharing action (see #2) Also ask new donors, volunteers,

    etc.

  • 5 Simple Ways to Engage Email Subscribers With Facebook

    The Hump Day Coee Break - weekly trainings for nonprofit marketers from John Haydon

    Bonus) Add newsletter to Page CTA

    Set up your Facebook Page CTA to promote your email newsletter!

  • 5 Simple Ways to Engage Email Subscribers With Facebook

    The Hump Day Coee Break - weekly trainings for nonprofit marketers from John Haydon

    Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

    Instructor at Marketing Profs University, regular contributor at Social Media Examiner

    Author: Facebook Marketing for Dummies, 3rd and 4th Editions

    Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbauds BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.

    Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.

    About John