Part 2: Advertising & Sponsorship Series10/25

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Monetize

Generate revenue by negotiating deals with advertisers and sponsors.Advertisers & Sponsors

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Revenue$

Audio and Display Ads

Advertorials

Product Reviews

Giveaways

Media Kit - Building a Case for Your Show

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Now that you have your show branding all set and ready to go, you need to build a compelling case for advertisers in the form of a media kit that reflects your brand and includes the following:

• Introduction (describe yourself & your expertise)• Your show (i.e. what’s it about, when is it?)• Your audience (i.e. age, gender, location, income)• Show stats (i.e. listeners, visitors)• Online media reach (i.e. Klout, followers, fans, etc.)• Awards, press mentions, testimonials• Advertising Opps (i.e. banner, audio ads, etc.)• Pricing/Payment• About BlogTalkRadio (refer to our media kit)* You can also put together a customized pitch based on a specific advertiser you are targeting (i.e. contest giveaway, product mention, etc.)

Resources

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We found that the Mommy Blogger Club Network has some great resources for hosts looking to monetize content.

• How To Accept Adshttp://www.mombloggersclub.com/page/how-to-accept-ads-on-your-blog

• Media Kit Templatehttp://www.mombloggersclub.com/page/media-kit-template-for-mom

Also Helpful• Blogging Basics 101http

://www.bloggingbasics101.com/2009/02/your-blogs-media-kit/

THANK YOU

The easiest way for individuals and businesses to create and share interactive audio on the web.

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