Alison Gooch Pardot, a salesforce.com company

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Lessons Learned in Sales Development

•  The Right Hire •  Lead by Example •  Pay Attention

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Cultivating the Ideal Environment

The Right Hire

“The  strength  of  the  team  is  each  individual  member.    The  strength  of  each  member  is  the  team.”    

–  Phil  Jackson  

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The Right Hire

•  Compassionate Competitor •  Intellectual Curiosity •  Embrace Role •  Adventurous Spirit &

Creative Mind

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Lead by Example

“A good leader inspires people to have confidence in the leader; a great leader inspires

people to have confidence in themselves.” –  Eleanor  Roosevelt  

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Lead by Example

•  Honesty & Integrity •  Cross Functional Import •  Autonomy &

Accountability •  “Pay it Forward”

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Pay Attention

“Give  me  six  hours  to  chop  down  a  tree  and    I’ll  spend  the  first  four  sharpening  the  axe.”  

-­‐  Abraham  Lincoln  

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Pay Attention

•  Public & Private Recognition

•  Focused Competitions •  Regular Check-ins & 1:1s •  Own Sales Org

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Thank You!

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