managing social media

MNREM Broadband for Business Webinar Series

Minnesota Renewable Energy MarketplaceAs part of the Minnesota Rural Intelligent

Communities (MIRC) Project

This webinar series is sponsored by MIRC – Minnesota Intelligent Rural Communities in partnership with the MNREM - Minnesota Renewable Marketplace and the Blandin Foundation. MNREM is a project partner in the Minnesota Intelligent Rural Communities initiative. MIRC is a coalition of 19 statewide partners and 11 demonstration communities funded in large part through an American Recovery and Reinvestment Act grant. The work of the coalition focuses on bringing the full promise of broadband technologies to rural Minnesota communities, businesses and people. Blandin Foundation serves as the project administrator. More about MIRC is available www.blandinfoundation.org

Managing Social Media Tools:Only as good as your last tweet

Ann Treacy broadband.mnrem.com

Agenda• Understanding Interactions (Edges)• Create a Calendar & Plan• Using the Tools• Hootsuite• Building a Balance• Common Sense

Social Media is social – interaction is good, popularity is

good. You decide which you want.

Lifespan of Info• Facebook Post – 3 hours• Twitter – 2 hours• LinkedIn – a week• Google+ – unknown

• Exception - events

When to post?• Optimal time of the day to get ReTweets is 5:00PM• Content posted later in the day gets more likes and

shares.• Peak posting time for likes and share is 8:00PM• Peak share time is 6:00PM• Saturday and Sunday have the like percentage• 33% of Facebook postings are mobilehttp://www.inboundmarketingagents.com

BUT….

How often should you post?• Facebook Post – 1-2 times a day• Twitter – 5-10 times a day• LinkedIn – weekly• Google+ – 5 times a day BUT….

Value is in quality, not quantity!

What is Edgerank?• Affinity: built by repeat

interactions with a Brand's Edges.

• Weight: comments have a higher value than Likes.

• Time Decay: the older it is the less valuable it is.

http://whatisedgerank.com

Create a Calendar

Create a Plan • Use the blog as the

base for content• Amplify via Social

Media• Tools are available

Use the Tools

WordPress.com• Setup Publicize

Settings• Use #hashtag to

catalog post• WordPress.org?– http://leenk.me

Facebook Scheduler

Twitter Apps

HootSuiteManage all of your social networks

Setup Social Networks

The DashboardSocial Media Channels

Place To Interact

Queuing a Post

Other features…

• Easy to do in advance• Easy to manage multiple

personalities• Easy to analyze• Easy to share

responsibilities

• Doesn’t score as well with Edgerank

• Queued posts can be wrong!

• Not there for immediate interaction

Hootsuite

Build a Balance• Schedule some posts (based on blog articles

for example)• Be spontaneous – serendipity works!• Share, Retweet, Repost, Pin• Reply and post on other walls• Do what works for you!! Scheduled

Spontaneous

Tips• Recognize that each media is different• Consistency throughout is good; verbatim

messages isn’t• Track success – to replicate and focus• Go mobile – Tweet from the DMV

QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/

managing social media

rural minnesota communities

social media tools

social interaction

day twitter

pm peak share time

mnrem broadband

lifespan of info facebook

setup social networks

Documents

managing your business’s social media

managing your social media - crepre18

managing reputation on social media

managing the social media mix

managing social media-neu2u

social media: managing the complexity

8. mike parker - managing social media

managing social media with metrics

managing social media presence

managing social media at nasa

fdic - social media - managing your business risk related to...

managing government use of social media

managing your social media - crepost18

managing social media content

managing customer relationships using social media

listening, analyzing and managing social media

mnrem managing social media

managing the social media madness

managing, measuring, & monetizing social media

managing social media: undergraduates' responsibility