Blog 1: MobiquityNetworks.com

BENEFITS OF IBEACON TECHNOLOGY

The iBeacon technology is much more than just a data providing software. The hardware plays an

important part in this type of technology. A simple and cheap hardware will not be able to get the

iBeacon basic facilities running. If you need to get the premium service which includes light

activation, temperature sensing and motion control, then you need to get a good hardware with it.

This type of technology can be applied to a number of areas due to the fact that it runs on Bluetooth

technology. This means that making it available to a number of areas is efficient and affordable.

Uses in retail and shopping

This type of technology can be used to drive sales a lot. You will be able to go through the iBeacon

network and take the help in advertising your brand, retails, apps etc. If the customer is under close

proximity then you will be able to send him or her messages and ads to get the sales up.

The technology works similarly as a Bluetooth device as whenever a person enters a store with

iBeacon technology facilities intact they will be able to get the messages which will be sent to them

once the main iBeacon server recognizes their device and sends them a message. This type of device

is very useful in large malls or other public areas. You can securely gather an audience from any

selected area using iBeacon. However the range of this technology is not very high so you will have o

set it up in a variety of places.