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The Coca-Cola Company Profile 1 Coca-Cola Plaza Atlanta, GA 30313 United States Phone : 404-676-2121 800-438-2653 http://www.thecoca-colacompany.com

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Page 1: Coca-Cola Company Hoovers

The Coca-Cola Company Profile

1 Coca-Cola PlazaAtlanta, GA 30313 United StatesPhone : 404-676-2121800-438-2653http://www.thecoca-colacompany.com

Page 2: Coca-Cola Company Hoovers

Hoover's is the business information resource that delivers a unique combination of up-to-date data, broad coverage,and comprehensive information about companies, decision makers, and industries - along with powerful tools to putthis information to work for your business. Hoover's offers everything you need to successfully:

* Identify and evaluate potential sales leads, markets, and business partners* Deepen relationships with current customers* Assess competitive risks and eliminate threats* Build presentation-ready reports and customized lists of companies, industries, and decision makers

Unlike other business information providers, only Hoover's has a full-time, in-house editorial and research teamdedicated wholly to investigating, pinpointing, authenticating, and analyzing data to provide the most comprehensive,up-to-date information available on companies, industries, and executives.

WELCOME

HIDDEN TEXT TO MARK THE BEGINNING OF THE TOC

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Table of Contents1Company Overview

Key Information 1

Key Financials 1

Company Rankings 1

Key People 2

3Company Description

4Company History

7Industry Information

8People

People 9

Board Members 11

11Biographies

Muhtar Kent 12

Gary P. Fayard 13

Edmund R. (Ed) Steinike 13

Alexander B. (Alex) Cummings 14

15Historical Events

15Company Financials

Financial Summary 15

Annual Income Statement 17

Quarterly Income Statement 18

Annual Balance Sheet 19

Quarterly Balance Sheet 20

Annual Cash Flow 21

Quarterly Cash Flow 22

Earnings Estimates 23

Financial Market Data 24

Historical Financials 25

26Competition

Competitors List 26

Competitive Landscape 28

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Company Overview1 Coca-Cola PlazaAtlanta, GA 30313 United StatesPhone : 404-676-2121800-438-2653http://www.thecoca-colacompany.com

Coke is it -- it being the world's #1 soft-drink company. The Coca-Cola Company (TCCC) owns four of the top fivesoft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Its other brands include Minute Maid, Powerade, andDasani water. In North America it sells Groupe Danone's Evian; it also sells brands from Dr Pepper Snapple Group(Crush, Dr Pepper, and Schweppes) outside Australia, Europe, and North America. The firm makes or licenses morethan 3,000 drinks in some 200 nations. In late 2010 TCCC bought out its leading bottler, Coca-Cola Enterprises(CCE), and renamed it Coca-Cola Refreshments USA.

Key InformationDUNS Number 003296175

Location Type HeadquartersSubsidiary Status NoManufacturer YesCompany Type PublicPlant/Facility Size (sq. ft.) 621,000.00Owns/Rents RentsForeign Trade Imports / ExportsAccountant Ernst & Young LLPTotal Employees 139,6001-Year Employee Growth 50.43%Employees At This Location 8,000Year of Founding or Change in Control 1886Primary Industry 1049:Carbonated BeveragesPrimary SIC Code 20860000:Bottled and canned soft drinksPrimary NAICS Code 312111:Soft Drink ManufacturingTradestyle Coca-ColaLatitude/Longitude 33.76949 / -84.397269

Key FinancialsFiscal Year-End DecemberSales ($ M) $35,119.00M1-Year Sales Growth 13.32%Net Income $11,809.00M1-Year Net Income Growth 73.05%Total Assets $72,921.00MMarket Value $153,489.81M

Prescreen Score Low Risk

Company Rankings72 in FORTUNE 500S&P 500Dow Jones IndustrialsDow Jones Global Titans38 in FT Global 500

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Key People

Name Title

Mr. Muhtar Kent Chairman and CEO

Mr. Gary P. Fayard EVP and CFO

Mr. Edmund R. (Ed) Steinike VP and CIO

Mr. Guy Wollaert SVP and CTO

Ms. Rhona Applebaum VP and Chief Scientific and Regulatory Officer

Mr. Alexander B. (Alex) Cummings Jr. EVP and Chief Administrative Officer

Ms. Ceree Eberly SVP and Chief People Officer

Mr. Brian P. Kelley Chief Product Supply Officer

Ms. Connie D. McDaniel VP and Chief Internal Audit

Ms. Carletta Ooton VP and Chief Quality and Product Integrity Officer

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Company Description

The deal, valued at $12 billion (including nearly $9 billion in debt), targeted CCE's North American operations andstrengthens Coke's direct control of its distribution, enabling the beverage maker to get its products to marketmore efficiently and to respond more quickly to evolving customer preferences. Coca-Cola Refreshments USAoperates as a wholly owned subsidiary of TCCC. CCE's North American business accounted for about 75% of Coca-Cola's US product volume and nearly all of its Canadian product volume. Before the deal was completed, CCEgenerated about 15% of Coca-Cola's worldwide beverage sales. Its largest customer in North America was Wal-Mart, which brought in 13% of its revenues in 2009. TCCC announced the buyout plan in early 2010, following rivalPepsiCo's lead when it acquired its two largest bottlers.Also as part of the CCE deal, a new company retaining the Coca-Cola Enterprises name was formed, and it wascomposed of its predecessor's European operations. The newly formed Coca-Cola Enterprises acquired TCCC'sbottling units in Norway and Sweden and has the option to take over Coke's bottling division in Germany.In a bid to partner with another top-five soda supplier, TCCC in 2010 inked a 20-year deal with Dr Pepper SnappleGroup valued at about $715 million. As part of the agreement, Coca-Cola will distribute the Dr Pepper brandthroughout the US and Canada Dry in the Northeast, and it will distribute the Canada Dry, C'Plus, and Schweppesbrands in Canada. The beverage brands were previously distributed by CCE.TCCC owns 32% of Mexico's bottler Coca-Cola FEMSA and 23% of European bottler Coca-Cola Hellenic Bottling.FEMSA, now the largest independent Coke bottler following the CCE deal, has been expanding its operations andnoncarbonated offerings. In 2011 it acquired Panama's Grupo Industrias Lácteas, a producer of milk, yogurt, icecream, juices, and nectars.Responding to criticism that it sells unhealthy products, Coke acquired a majority stake in the UK smoothie makerinnocent ltd, which controls more than two-thirds of the UK smoothie market, in 2010; although Coke's share ofinnocent is 58%, innocent's founders retained operational control of the company. The deal furthered Coke'sEuropean expansion plans and helps it grow its noncarbonated drinks business. In addition, the company is quick topoint out that its portfolio contains more than 700 low- and no-calorie products. In a similar deal, Coke initiallybought a 40% share in Honest Tea, the tea and organic beverage company, in 2008. In March 2011 Coke acquiredthe remaining stake in the firm and retained Honest Tea's founder and chief executive Seth Goldman to run thebusiness.The company's plans to expand its juice operations in China hit a snag in 2009. It was forced to abandon its $2.5billion offer to buy the Chinese juice company Huiyuan Juice Group after the Chinese government declined toapprove the deal on the grounds that it would squeeze out local competition. Coke said that it would, instead,approach expansion in the Chinese market by growing its existing brands and introducing new products.The 700-product number was certainly helped by Coke's use of Rebiana, a no-calorie sweetener, a table-topsweetener developed in conjunction with agricultural giant Cargill. Rebiana is said to sweeten without addingcalories, while at the same time producing a natural flavor. Rebiana is made from the South American herb stevia.Having received FDA approval in 2008 for the herb's use in food and beverage manufacturing (i.e., given GRAS[generally regarded as safe] status), Coke rolled out stevia-sweetened Sprite Green and two flavors of Odwallajuice in the US that December.In 2009 the company began removing the word "Classic" from its prominent place on its flagship US cola products,saying that the reason for the word's being had disappeared. "Classic" was added during the 1980s when thecompany, having changed the formula for its cola, sought to win back the public, which had soundly rejected the"New Coke." (New Coke was subsequently distributed sparingly by the company and in 2004 quietly dropped.)Although "Classic" is no longer as prominent on the company's cola products, it appears as the phrase "CokeClassic original formula" in a less conspicuous place on product packaging.Neville Isdell, who came out of retirement in 2004 to help turn the company around, retired as chairman and CEOin 2008. Muhtar Kent, former company president and COO, succeeded Isdell as CEO and retained the title ofpresident. Kent, who was born in New York City, holds dual US and Turkish citizenship, and known as a skilledtactician, led Coke's 2007 acquisition of Energy Brands, the largest acquisition in company history.Warren Buffett's Berkshire Hathaway owns 9% of Coca-Cola.

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Company History

Atlanta pharmacist John Pemberton invented Coke in 1886. His bookkeeper, Frank Robinson, named the productafter two ingredients, coca leaves (later cleaned of narcotics) and kola nuts. By 1891 druggist Asa Candler hadbought The Coca-Cola Company, and within four years the soda-fountain drink was available in all states; it was inCanada and Mexico by 1898.Candler sold most US bottling rights in 1899 to Benjamin Thomas and John Whitehead of Chattanooga, Tennessee,for $1. The two designed a regional franchise bottling system that created more than 1,000 bottlers within 20 years.In 1916 Candler retired to become Atlanta's mayor; his family sold the company to Atlanta banker Ernest Woodrufffor $25 million in 1919. Coca-Cola went public that year.The firm expanded overseas and introduced the slogans "The Pause that Refreshes" (1929) and "It's the RealThing" (1941). To keep WWII soldiers in Cokes at a nickel a pop, the government built 64 overseas bottling plants.Coca-Cola bought Minute Maid in 1960 and began launching new drinks -- Fanta (1960), Sprite (1960), TAB (1963),and Diet Coke (1982).In 1981 Roberto Goizueta became chairman. Four years later, with Coke slipping in market share, the firm changedits formula and introduced New Coke, which consumers soundly rejected (thus, Coca-Cola Classic was born). In 1986it consolidated the US bottling operations it owned into Coca-Cola Enterprises and sold 51% of the new company tothe public. Goizueta also engineered the company's purchase of Columbia Pictures in 1982. (Columbia earned Cokea $1 billion profit when it sold the studio to Sony in 1989.)In 1995 it bought Barq's root beer. Goizueta died of lung cancer in 1997; while he was at the helm, the firm's valuerose from $4 billion to $145 billion. Douglas Ivester, the architect of Coca-Cola's restructured bottling operations,succeeded him. An agreement to buy about 30 Cadbury Schweppes beverage brands -- including Canada Dry, DrPepper, and Schweppes -- outside the US and France was scaled down because of antitrust concerns. Completed in1999, the deal also excluded Canada, much of continental Europe, and Mexico. (Cadbury in 2008 spun off itsbeverage division, which became Dr Pepper Snapple Group.)A battered Ivester resigned in 2000; president and COO Douglas Daft was named chairman and CEO. Coca-Colabegan its largest cutbacks ever, slashing nearly 5,000 jobs, and later agreed to pay nearly $193 million to settle arace-discrimination suit filed by African-American workers.To fortify its portfolio in the fast-growing noncarbonated drinks segment, Coca-Cola acquired Mad River Traders(teas, juices, sodas) and Odwalla (juices and smoothies) in 2001. The company also bought a 35% interest (SanMiguel Corporation owned the rest) in bottler Coca-Cola Philippines from Coca-Cola Amatil. (In 2005 Coke boughtthe remaining percentage of the Philippine bottler.) The company announced the creation of a huge beverage andsnack distribution joint venture with Procter & Gamble, but the multibillion-dollar operation fell apart before it couldbegin. Coca-Cola also announced that it would invest $150 million to build bottling facilities in China.In 2002 Coca-Cola introduced Vanilla Coke, its biggest new product launch since the disastrous New Coke debacle.The company also secured distribution rights to Danone's Evian brand in North America and paid about $128 millionwhen it formed a joint venture (CCDA Waters, LLC) with Danone to produce, market, and distribute Danone's bottledwater in the North America (including Dannon and Sparkletts brands, under license). Also in 2002 Steven Heyer,president and COO of Coca-Cola Ventures and Coca-Cola Latin America, was named Coca-Cola's new president andCOO. (The company's former president, Jack Stahl, had left after a reorganization in 2001.)As part of the restructuring initiated by Daft in 2000, another 1,000 employees (half in Atlanta) were laid off in2003 after the company decided to combine several business units under the Coca-Cola North America umbrella.The company laid off 2,800 employees worldwide in 2003.Those layoffs led one former employee to sue, claiming the soft drink maker improperly accounted for funds,discriminated against minorities, and in 2000 rigged test marketing of frozen Coca-Cola at a Virginia Burger King.Coca-Cola said it does not violate general accounting principles and does not discriminate. However, the companysaid it had already disciplined employees involved in the Burger King tests, and Coke executive Thomas Moore, wholed the fountain drinks division responsible for the questionable tests, resigned. Coke also agreed to pay BurgerKing as much as $21 million to settle the matter. Coke said in 2003 it would reduce its revenue by $9 million tomake up for accounting errors from the fountain drinks division that managed the troubled tests. Coke later settledits dispute with the former employee who first raised concerns about Coke's conduct, agreeing to pay $500,000 inseverance and legal costs.Later in 2003 trouble broke out for the company overseas. Claims surfaced in India that both Coke and Pepsibottled in that country contain traces of DDT, malathion, and other pesticides that exceed government limits. BothCoke and Pepsi denied the reports in a joint press conference. Government labs cleared the colas, saying the drinkswere safe, but not before both soft drink companies saw sales dip by as much as 50% in a two-week period.Trying to boost the younger consumer's interest in its flagship cola, Coca-Cola launched new marketing and adcampaigns in 2003. Efforts included changing graphics on Coke bottles and cans back to a more traditional look.

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as long as people consistently drink two glasses a day.Coca-Cola rolled out a lime version of its Diet Coke in 2004. (The non-diet version came out in 2005.) The flavorjoined diet cherry, lemon, and vanilla. In making the announcement, Coca-Cola said it also had reformulated itslemon flavor so that it tastes "lighter." Also in 2004, Coke opened an online music store in the UK calledMyCokemusic.com. A month later, Coke began selling its Dasani bottled water in the UK and 19 other countries.Later in 2004 the company recalled Dasani water in Europe because of elevated levels of bromate. In addition, Daftretired as Coca-Cola's chairman and CEO in 2004 and former Coca-Cola HBC CEO E. Neville Isdell replaced him.Responding to the growing awareness by consumers of health problems associated with obesity and inactivelifestyles, in 2004 Coca-Cola created The Beverage Institute for Health & Wellness, a beverage research andeducational operation, which the company hopes will lead to the creation of more healthful beverage products.Having introduced Minute Maid products in Russia in 2004, Coke furthered its juice presence in the country with the2005 purchase of Russian juice maker Multon. Coke bought the company in conjunction with Coca-Cola HellenicBottling Co. Later that year, Coke began test marketing a Mountain Dew-like drink named Vault in Alabama, NorthCarolina, and Tennessee. (Surge, a previous Mountain Dew competitor tried by Coke, failed in testing.) In 2005 thecompany announced the phasing out of Vanilla Coke and introduction of Black Cherry Coke.In 2005 Coke bought Danone's 49% stake in their North American bottled-water venture for about $100 million.The joint venture never turned a profit during its three-year run, but Coke hopes full ownership of the Dannon andSparkletts brands will prove profitable. Coke still shares North American import and marketing rights of Danone'spremier water brand Evian, which although the world's top-selling bottled water, has seen declining in US sales.The company's rivalry with PepsiCo goes beyond soda to juice products (Coca-Cola's Minute Maid vs. PepsiCo'sTropicana), bottled water (Dasani vs. Aquafina), and other noncarbonated products. Feeling pressure to staycompetitive with these faster selling beverages, Coca-Cola introduced an energy drink, Full Throttle, in 2005.Also in 2005, Coke also announced a revamping of its global marketing team, announcing the retirement of SandyAllen, president of its European division. In an effort to expand its international product offerings, later that sameyear it acquired Brazilian juice maker Sucos Mais for some $48 million.New drinks introduced in 2006 included Vault (a Mountain Dew knock-off). That year, Blak, a coffee-flavored Coke(with half the calories and twice the caffeine of a regular Coke that was in development for two years) was firsttest-marketed in France and subsequently introduced in the US. (The pricey soda -- $1.99 for an 8-ounce bottle --was discontinued in the US in 2007 due to poor sales.)Boosting its drinks in the reduced-calorie category, in 2006 the company introduced a so-called "calorie-burning"drink called Enviga, a green-tea-based drink. It is marketed through a joint venture with Nestlé . (The joint venture,called Beverage Partners Worldwide, primarily focuses on black tea drinks.)The company also launched a new line of premium coffee and tea beverages called Far Coast in 2006. The drinkswere launched in Canada along with Far Coast concept stores, where consumers can taste test the flavors. Thecompany expanded its reach into coffee further with a deal with coffeehouse chain Caribou Coffee. Coca-Cola andCaribou created a new line of ready-to-drink iced coffee beverages.Bowing to the public's growing concern about childhood obesity, in 2006 Coke, along with Pepsi, CadburySchweppes (whose beverage operations later became Dr Pepper Snapple Group), and the American BeverageAssociation, agreed to sell only water, unsweetened juice, and low-fat milks to public elementary and middle schoolsin the US. As for high schools, the agreement calls for no sugary sodas to be sold and one-half of the offered drinksto be water, diet sodas, lemonade, or iced tea. The agreement was facilitated by former president Bill Clinton.Saying that it had lost market share to Apple's iTunes Music Store, Coke announced the 2006 shut-down of its UKmusic-download site Mycokemusic. That year, Coke also joined with Coca-Cola FEMSA to buy top Brazilian juicemaker, Jugos del Valle, for $440 million. Still concentrating on Brazil, the next year coke bought Brazil's bottled teaand beverage maker, Leao Junior. The purchase added more than 60 new products to Coke's Brazilian portfolio.The purchase of the maker of smartwater and vitaminwater, Energy Brands (also known as Glacéau), saw Cokeforking over some $4 billion in cash in 2007. Energy Brands became a separate operating unit of Coca-Cola NorthAmerica. Another addition to its non-cola offerings took place in 2007, when the company acquired Fuze Beverage,an alternative juice and tea producer, for about $250 million. Forming a joint venture with Coca-Cola FEMSA thatyear, Coke acquired of the soft drink assets of Colombia's Agua Brisa bottled water from SABMiller. Coke alsopurchased the San Miguel Corporation's 63% share of Coca-Cola Bottlers Philippines for $590 million. The 2007purchase made Coke the sole owner of the Philippine bottler.In February 2008 the company acquired a 40% stake in the tea and organic beverage company Honest Tea. Coke in2009 bought a minority stake of UK smoothie maker Innocent and upped its share to 58% in early 2010.In 2010 it bought out the North American bottling and distribution business of Coca-Cola Enterprises (CCE). Thedeal was valued at $12 billion (including nearly $9 billion in debt).

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1995.

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Industry InformationHoover's Industries

> Beverages

> Nonalcoholic Beverages> Carbonated Beverages ( primary )> Coffee & Tea> Energy, Sports, Health & Nutritional Drinks> Juice> Water & Ice

> Food

> Flavorings, Spices & Other Ingredients

Denotes In-depth Industry Insight by Hoover's Editorial Staff

Primary SIC Code20860000 : Bottled and canned soft drinksPrimary NAICS Code312111 : Soft Drink Manufacturing

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People

Employees

Name Age SalaryTitle Bonus

Mr. Muhtar Kent $1,200,000.00 --58Chairman and CEOMr. Gary P. Fayard $741,600.00 --58EVP and CFOMr. Edmund R. (Ed)Steinike

-- --52VP and CIO

Mr. Guy Wollaert -- --SVP and CTOMs. Rhona Applebaum -- --VP and Chief Scientific and

Regulatory OfficerMr. Alexander B. (Alex)Cummings Jr.

$700,000.00 --54EVP and Chief Administrative Officer

Ms. Ceree Eberly -- --SVP and Chief People OfficerMr. Brian P. Kelley -- --Chief Product Supply OfficerMs. Connie D. McDaniel -- --VP and Chief Internal AuditMs. Carletta Ooton -- --VP and Chief Quality and Product

Integrity OfficerMr. Joseph V. (Joe) Tripodi -- --55EVP and Chief Marketing and

Commercial OfficerMr. Jerry S. Wilson -- --56SVP and Chief Customer and

Commercial OfficerMr. Irial Finan $787,500.00 --53EVP; President, Bottling

Investments and Supply ChainMr. Harry L. Anderson -- --SVP Global Business and Technology

ServicesMs. Wendy Clark -- --SVP Integrated Marketing

Communications and CapabilitiesMs. Ingrid Saunders Jones -- --65SVP Global Community Connections;

Chairperson, The Coca-ColaFoundation

Mr. Bilal Kaafarani -- --VP and SVP Research and InnovationMr. Geoffrey J. (Geoff)Kelly

-- --66SVP and General Counsel

Mr. David M. Taggart -- --SVP and Corporate TreasurerMr. Clyde C. Tuggle -- --SVP Global Public Affairs and

CommunicationsMs. Bonnie P. Wurzbacher -- --SVP Global Customer Channel

LeadershipMr. Santiago Blanco -- --SVP Sparkling Sports Energy WaterMr. David Butler -- --VP Global DesignMr. John M. Farrell -- --VP Strategic PlanningMr. Rick Frazier -- --VP Supply Chain

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Name Age SalaryTitle Bonus

Mr. Javier C. Goizueta -- --VP; President, The McDonald'sDivision

Mr. John Hackett -- --Director Group Marketing PacificDr. Eddie R. Hays -- --VP ScienceMs. Janet A. Howard -- --Director Diplomatic RelationsMr. James A. Hush -- --VP Strategic Security and AviationMr. Jackson Kelly -- --VP and Investor Relations OfficerMr. Christopher P. (Chris)Nolan

-- --VP and Corporate Treasurer

Mr. Ivan Pollard -- --VP Global ConnectionsMs. Marie D. Quintero-Johnson

-- --VP and Director Mergers andAcquisitions

Mr. John C. Reid -- --57VP Corporate Social ResponsibilityMr. Barclay T. Resler -- --VP Public Affairs Strategic ProjectsMs. Mary M. G. Riddle -- --VP and Director Flavor Ingredient

SupplyMs. Ann T. Taylor -- --VP; President, Global Business

ServicesMs. Kathy N. Waller -- --52VP and ControllerMr. Frederick P. Yochum -- --VP Corporate Supply ChainMr. Guillermo Aponte -- --President and General Manager,

Coca-Cola PhilippinesMr. Manuel Arroyo -- --President, ASEAN Business UnitMs. Katie J. Bayne -- --44President and General Manager,

Sparkling Beverages, Coca-ColaNorth America

Mr. Francisco CrespoBenítez

-- --President, South Latin Business Unit

Ms. Véronique Bourez -- --46Director Operations, FranceMr. Ahmet C. Bozer -- --50President, Eurasia and Africa GroupMr. R. Steve Buffington -- --Regional Director, South Asia and

Latin America, Bottling InvestmentsGroup

Mr. Steven A. (Steve)Cahillane

-- --44President and CEO, Coca-ColaRefreshments USA

Mr. Steve K. W. Chan -- --Chairman, Coca-Cola ChinaMr. Marcos de Quinto -- --President, Iberian Business Unit

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Board Members

Name AgeTitle

Mr. Muhtar Kent 58Chairman and CEO

Mr. Herbert A. (Herb) Allen II 71Director

Mr. Ronald W. (Ron) Allen 69Director

Mr. Howard G. Buffett 56Director

Mr. Barry Diller 69Director

Mr. Evan G. Greenberg 56Director

Ms. Alexis M. Herman 63Director

Mr. Donald R. (Don) Keough 84Director

Ms. Maria Elena (Mel) Lagomasino 60Director

Mr. Donald F. McHenry 74Director

Mr. Sam Nunn 71Director

Mr. James D. Robinson III 75Director

Mr. Peter V. (Pete) Ueberroth 73Director

Mr. Jacob Wallenberg 55Director

Mr. James B. Williams 77Director

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BiographiesMuhtar Kent, Age 58

Title held since 2010 : Chairman and CEO

Current Company Titles2010 - Present : Chairman and CEO

2009 - 2010 : Chairman, President, and CEO

2008 - 2009 : President, CEO, and Director

2006 - 2008 : President, COO, and Director

2005 - 2006 : President, China, Japan, Eurasia, Middle East, Russia, Ukraine and Belarus

Current Company Compensation HistorySalary Bonus Total

$1,200,000.00 --2009 : $18,813,012.00

$1,100,000.00 --2008 : $13,990,171.00

$1,000,000.00 --2007 : --

$773,077.00 --2006 : --

Other Company AffiliationsDirector, Special Olympics, Inc.

Trustee, Ronald McDonald House Charities, Inc.

Biography

Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company.Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketingand operations roles throughout his career. In 1985, he was appointed General Manager ofCoca-Cola Turkey and Central Asia. From 1989 to 1995, he served as President of theCompany's East Central Europe Division and Senior Vice President of Coca-Cola International,with responsibility for 23 countries. Between 1995 and 1998, Mr. Kent served as ManagingDirector of Coca-Cola Amatil-Europe, covering bottling operations in 12 countries. From 1999until his return to The Coca-Cola Company in May 2005, he served as President and CEO of theEfes Beverage Group, the majority shareholder of Turkish bottler Coca-Cola Icecek.Headquartered in Istanbul and listed on the London and Istanbul Stock Exchanges, Efes is apublicly traded beverage enterprise whose Coca-Cola and beer operations extend from theAdriatic to the Pacific Ocean. Under Mr. Kent's leadership, Efes experienced extraordinarygrowth, with triple-digit revenue growth and a 250 percent increase in market capitalization.During that time, in addition to taking Efes Breweries International public on the London StockExchange, Mr. Kent also served as a board member of Coca-Cola Icecek. Mr. Kent was namedPresident and Chief Operating Officer of The Coca-Cola Company's North Asia, Eurasia andMiddle East Group from 2005 until early 2006, where he was responsible for the operationsacross a broad and diverse geographic region that included China, Japan and Russia. Mr. Kentserved as President of Coca-Cola International through most of 2006, responsible foroperations outside of North America, until his appointment as President and Chief OperatingOfficer of The Coca-Cola Company, overseeing all operations of the business, including BottlingInvestments. He succeeded Neville Isdell as Chief Executive Officer of the Company on July 1,2008, and as Chairman of the Board of Directors on April 23, 2009. Mr. Kent holds a bachelorof science degree in economics from Hull University, England, and a master of science degree inadministrative sciences from London City University.

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Source : Company Web Site, 2011

Gary P. Fayard, Age 58

Title held since 2003 : EVP and CFO

Current Company Titles2003 - Present : EVP and CFO

1999 - 2003 : SVP and CFO

1994 - 1999 : VP and Controller

Current Company Compensation HistorySalary Bonus Total

$741,600.00 --2009 : $5,755,536.00

$732,777.00 $1,100,000.002008 : $7,123,004.00

$687,387.00 --2007 : $6,881,970.00

$616,298.00 --2006 : --

$566,475.00 $1,565,000.002005 : --

$540,750.00 $838,500.002004 : --

$533,333.00 $650,000.002003 : --

Other Company AffiliationsDirector, Coca-Cola FEMSA, S.A.B. de C.V.

Past Company AffiliationsDirector, Coca-Cola Refreshments USA, Inc.

Director, Panamerican Beverages, Inc.

Biography

Source : Company Web Site, 2010

Gary P. Fayard, CFO, joined the company in 1994 as VP and controller. Mr. Fayard waspromoted to his current position in 2003. He currently serves on the boards of directors of thecompany's two largest public bottling partners, Coca-Cola Enterprises and Coca-Cola FEMSA.Mr. Fayard also serves on the Board of the Atlanta Area Council of the Boy Scouts and TheUniversity of Alabama Board of Visitors. He is a member of the American Institute of CPAs. Hepreviously has served on the Financial Accounting Standards Advisory Council and theAmerican Assembly at Columbia University, as well as the Boards of the Alliance Theater andAmerican Kidney Foundation. Prior to joining the Company, Mr. Fayard served 19 years withErnst & Young, concluding his service there as a Partner, Area Director of Audit Services andArea Director of Manufacturing Services. Mr. Fayard is a graduate of The University ofAlabama.

Edmund R. (Ed) Steinike, Age 52

Title held since 2010 : VP and CIO

Current Company Titles2010 - Present : VP and CIO

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2010 - 2010 : CIO

2004 - 2007 : Chief Development Officer and CIO, North America

2002 - 2004 : CTO

Past Company AffiliationsCIO, ING North America Insurance Corporation

Director, Visiprise, Inc.

Biography

Source : Company Web Site, 2010

Mr. Ed Steinike is Vice President and Chief Information Officer (CIO) for The Coca-ColaCompany. He is responsible for the leadership of the Company's information technologystrategy, services and operations. Mr. Steinike began his tenure at The Coca-Cola Company asChief Technology Officer in 2002, responsible for all technology, including networks, datacenters, operations, data warehousing and systems architecture. From 2004 to 2007, Mr.Steinike was the Company's Chief Development Officer and CIO for Coca-Cola North America. Inthis role, he worked closely with the business to leverage technology for delivering businessresults and introduced key applications in finance, business planning, consumer web services,customer relationship management, supply chain and innovation. From 2007 to 2010, Mr.Steinike was at ING Insurance, where he served as Executive Vice President and ChiefInformation Officer. While at ING, he was responsible for all aspects of customer andinformation technology systems/services. Prior to joining The Coca-Cola Company, Mr. Steinikeworked at General Electric from 1976 to 2002, holding positions of increasing responsibility inmanufacturing, service, engineering and IT; including CIO for GE Energy Services and GEMedical Systems. Mr. Steinike is a member of various CIO associations and serves on the boardof advisors for the College of IT at Georgia Southern University. He has a Bachelor of Sciencedegree in Electrical Engineering from Marquette University.

Alexander B. (Alex) Cummings, Age 54

Title held since 2008 : EVP and Chief Administrative Officer

Current Company Titles2008 - Present : EVP and Chief Administrative Officer

2008 - 2008 : Chief Administrative Officer

2001 - 2008 : President and COO, Africa Group

Current Company Compensation HistorySalary Bonus Total

$700,000.00 --2009 : $4,772,663.00

$643,127.00 $950,000.002008 : $7,179,379.00

$492,812.00 $638,300.002004 : --

$483,500.00 $629,375.002003 : --

$425,000.00 $675,000.002002 : --

Other Company Affiliations

PAGE 13Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 17: Coca-Cola Company Hoovers

Director, Coca-Cola Hellenic Bottling Company S.A.

Director, Coca-Cola Bottling Co. Consolidated

Trustee, Clark Atlanta University

Director, Africare

Biography

Source : Company Web Site, 2011

Mr. Alexander B. Cummings is Executive Vice President and Chief Administrative Officer (CAO)of The Coca-Cola Company. The CAO structure consolidates key global Corporate functions in apurposeful approach to effectively support the business operations of The Coca-Cola Company.Key global Corporate functions include Legal, Human Resources, Global CommunityConnections, Strategic Planning, Information Technology, Research & Innovation, Science,Global Quality and Product Integrity, Transformational Productivity and Strategic Security.Born in Liberia, West Africa, Mr. Cummings joined The Coca-Cola Company in 1997 as RegionManager, Nigeria. In 2000, he was named President of the Company's North & West AfricaDivision. In March 2001, he became President and Chief Operating Officer of the Africa Group,responsible for the Company's operations in Africa, encompassing a total of 56 countries andterritories across the continent. Prior to joining the Company, Mr. Cummings held severalpositions with The Pillsbury Company in the U.S. In his last role as Vice President of Finance forPillsbury International, he had financial responsibility for a growing $1.2 billion internationalbranded food business with operating companies in 16 countries. Mr. Cummings serves on theboards of Africare and Clark Atlanta University. Mr. Cummings also is a board member of Coca-Cola Hellenic Bottling Company, a publicly traded (Athens and NYSE) bottler of The Coca-ColaCompany, and Coca-Cola Bottling Co. Consolidated, also a publicly traded bottler of The Coca-Cola Company (NASDAQ). He is a member of the Executive Leadership Council. In addition, Mr.Cummings has previously served on the Advisory Board of The African Presidential Archives &Research Center, The Corporate Council on Africa, The African-America Institute, The Centerfor Global Development's Commission on U.S. Policy toward Low-Income Poorly PerformingStates (LIPPS), and the following bottling partner entities of The Coca-Cola Company: Coca-Cola Sabco (Pty.) Ltd., Equatorial Coca-Cola Bottling Company, and The Coca-Cola BottlingCompany of Egypt. Mr. Cummings holds a B.S. degree in Finance and Economics from NorthernIllinois University and an MBA in Finance from Atlanta University.

PAGE 14Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 18: Coca-Cola Company Hoovers

Event DetailsDate

Historical Events

Top Executive Change Muhtar Kent succeeded E. Neville Isdell, who remained chairman.2008-07-01Top Executive Change The company announced that Muhtar Kent will succeed E. Neville Isdell on

07/01/2008; Isdell will remain chairman.2007-12-06

PAGE 15Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 19: Coca-Cola Company Hoovers

Company Financials

Auditor

$35,119.00M

$11,809.00M

PublicCompany Type

1-Year Sales Growth

Prescreen Score73.05%1-Year Net Income Growth

13.32%

Low RiskErnst & Young LLP

Financial Summary

Fiscal Year-End December

NYSE: KOHeadquarters

2010 Sales

2010 Net Income

PAGE 16Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 20: Coca-Cola Company Hoovers

Annual Income StatementAll amounts in millions of US Dollars except per share amounts.

Dec 2010

Revenue 35,119.00Cost of Goods Sold 12,693.00Gross Profit 22,426.00

Gross Profit Margin 63.86%SG&A Expense 13,158.00Depreciation and Amortization 1,443.00Operating Income 8,449.00Operating Margin 24.06%Nonoperating Income 6,210.00Nonoperating Expenses (416.00)Income Before Taxes 14,243.00Income Taxes 2,384.00Net Income After Taxes 11,859.00

Continuing Operations 11,809.00Discontinued Operations --Total Operations 11,809.00Total Net Income 11,809.00Net Profit Margin 33.63%

Diluted EPS from Continuing Operations 5.06Diluted EPS from Total Operations 5.06Diluted EPS from Total Net Income 5.06Dividends per Share 1.76

Dec 2009

30,990.00

11,088.0019,902.00

64.22%11,358.001,236.008,231.0026.56%

821.00(106.00)

8,946.002,040.006,906.00

6,824.00--

6,824.006,824.0022.02%

2.932.932.931.64

Dec 2008

31,944.00

11,374.0020,570.00

64.39%11,774.001,228.008,446.0026.44%

(902.00)(105.00)7,439.001,632.005,807.00

5,807.00--

5,807.005,807.00

18.18%

2.492.492.491.52

Dec 2007

28,857.00

10,406.0018,451.00

63.94%11,199.001,163.00

7,252.0025.13%841.00

--7,873.001,892.005,981.00

5,981.00--

5,981.005,981.0020.73%

2.572.572.571.36

Dec 2006

24,088.00

8,164.0015,924.00

66.11%9,616.00

938.006,308.00

26.19%297.00

6,578.001,498.00

5,080.00

5,080.00--

5,080.005,080.00

21.09%

2.162.162.161.24

PAGE 17Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 21: Coca-Cola Company Hoovers

Quarterly Income StatementAll amounts in millions of US Dollars except per share amounts.

Dec 2010Quarter Ending

Revenue 10,494.00Cost of Goods Sold 4,279.00Gross Profit 6,215.00

Gross Profit Margin 59.22%SG&A Expense 4,511.00Depreciation and Amortization 1,443.00Operating Income 1,159.00Operating Margin 11.04%Nonoperating Income 5,472.00Nonoperating Expenses (390.00)Income Before Taxes 6,241.00Income Taxes 457.00Net Income After Taxes 5,784.00

Continuing Operations 5,771.00Discontinued Operations --Total Operations 5,771.00Total Net Income 5,771.00Net Profit Margin 54.99%

Diluted EPS from Continuing Operations 2.47Diluted EPS from Total Operations 2.47Diluted EPS from Total Net Income 2.46Dividends per Share 0.44

Sep 2010

8,426.00

2,918.005,508.00

65.37%3,064.00

934.002,344.0027.82%343.00

13.002,700.00

633.002,067.00

2,055.00--

2,055.002,055.0024.39%

0.880.880.880.44

Jun 2010

8,674.00

2,955.005,719.00

65.93%2,878.00

611.002,763.00

31.85%374.00(14.00)

3,123.00741.00

2,382.00

2,369.00--

2,369.002,369.00

27.31%

1.021.021.020.44

Mar 2010

7,525.00

2,541.004,984.00

66.23%2,705.00

295.002,183.0029.01%

21.00(25.00)

2,179.00553.00

1,626.00

1,614.00--

1,614.001,614.0021.45%

0.690.690.690.44

Dec 2009

7,510.00

2,651.004,859.00

64.70%2,978.001,236.001,780.0023.70%

199.00(19.00)

1,960.00382.00

1,578.00

1,543.00--

1,543.001,543.0020.55%

0.660.660.660.41

PAGE 18Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 22: Coca-Cola Company Hoovers

Annual Balance SheetAll amounts in millions of US Dollars except per share amounts.

Current Assets

Inventories

Dec 2010

CashNet Receivables

Total Current Assets

4,430.00

Net Fixed Assets

5,982.00

14,727.00

8,517.00

21,579.00

2,650.00

36,615.00

Other Current Assets

72,921.00Total Assets

Assets

Other Noncurrent

Preferred Stock EquityCommon Stock Equity

--

Dec 2010

31,003.00

Shares Outstanding (M) 2,292.0031,003.00Total Equity

Shareholder's Equity

Long-Term Debt

Accounts Payable

Other Current Liabilities

Dec 2010

9,369.00Total LiabilitiesOther Noncurrent

Current Liabilities

14,041.00

9,376.00

41,918.00

1,887.00

7,245.0018,508.00

Short-Term Debt

Total Current Liabilities

Liabilities

Dec 2009

3,758.00

4,418.00

9,561.00

7,021.00

17,551.00

2,354.00

21,559.0048,671.00

--

Dec 2009

24,799.00

2,303.0024,799.00

Dec 2009

5,092.005,059.00

6,800.00

23,872.00

1,410.00

5,511.0013,721.00

Dec 2008

3,090.00

2,198.00

8,326.00

4,701.00

12,176.00

2,187.00

20,017.0040,519.00

--

Dec 2008

20,472.00

2,313.5620,472.00

Dec 2008

4,278.002,781.00

6,531.00

20,047.00

1,370.00

5,087.0012,988.00

Dec 2007

3,317.00

2,475.00

8,493.00

4,093.00

12,105.00

2,220.00

22,671.0043,269.00

--

Dec 2007

21,744.00

2,310.9821,744.00

Dec 2007

5,023.003,277.00

6,052.00

21,525.00

1,380.00

5,793.0013,225.00

Dec 2006

2,587.00

1,773.00

6,903.00

2,440.00

8,441.00

1,641.00

14,619.0029,963.00

--

Dec 2006

16,920.00

2,343.8016,920.00

Dec 2006

2,839.001,314.00

3,268.00

13,043.00

929.00

4,693.008,890.00

PAGE 19Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 23: Coca-Cola Company Hoovers

Quarterly Balance SheetAll amounts in millions of US Dollars except per share amounts.

Quarter EndingCurrent Assets

Inventories

Dec 2010

CashNet Receivables

Total Current Assets

4,430.00

Net Fixed Assets

5,982.00

14,727.00

8,517.00

21,579.00

2,650.00

36,615.00

Other Current Assets

72,921.00Total Assets

Assets

Other Noncurrent

Preferred Stock EquityCommon Stock Equity

--

Quarter Ending Dec 2010

31,003.00

Shares Outstanding (M) 2,292.0031,003.00Total Equity

Shareholder's Equity

Long-Term Debt

Accounts Payable

Other Current Liabilities

Quarter Ending Dec 2010

9,369.00Total LiabilitiesOther Noncurrent

Current Liabilities

14,041.00

9,376.00

41,918.00

1,887.00

7,245.0018,508.00

Short-Term Debt

Total Current Liabilities

Liabilities

Sep 2010

3,720.00

6,617.00

9,145.00

10,509.00

23,105.00

2,259.00

21,839.0054,089.00

--

Sep 2010

27,906.00

2,309.4627,906.00

Sep 2010

4,456.004,456.00

8,937.00

26,183.00

--

8,334.0017,271.00

Jun 2010

4,001.00

4,475.00

8,931.00

7,735.00

18,574.00

2,363.00

20,939.0048,444.00

--

Jun 2010

25,518.00

2,307.0525,518.00

Jun 2010

4,565.004,427.00

7,282.00

22,926.00

--

6,652.0013,934.00

Mar 2010

3,705.00

5,492.00

9,036.00

5,684.00

17,208.00

2,327.00

21,159.0047,403.00

--

Mar 2010

24,872.00

2,305.1224,872.00

Mar 2010

4,529.004,419.00

7,216.00

22,531.00

--

6,367.0013,583.00

Dec 2009

3,758.00

4,418.00

9,561.00

7,021.00

17,551.00

2,354.00

21,559.0048,671.00

--

Dec 2009

24,799.00

2,303.0024,799.00

Dec 2009

5,092.005,059.00

6,800.00

23,872.00

1,410.00

5,511.0013,721.00

PAGE 20Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 24: Coca-Cola Company Hoovers

Annual Cash FlowAll amounts in millions of US Dollars except per share amounts.

Dec 2010

Cash and Cash Equivalents at the Beginningof Year

7,021.00

Net Cash Provided in Operating Activities 9,532.00Net Cash Provided by Investing Activities (4,405.00)Net Cash Provided by Financing Activities (3,465.00)Net Increase/Decrease in Cash and CashEquivalents

1,496.00

Cash and Cash Equivalents at the End ofYear

8,517.00

Dec 2009

4,701.00

8,186.00(4,149.00)(2,293.00)

2,320.00

7,021.00

Dec 2008

4,093.00

7,571.00(2,363.00)(3,985.00)

608.00

4,701.00

Dec 2007

2,440.00

7,150.00(6,719.00)

973.001,653.00

4,093.00

Dec 2006

4,701.00

5,957.00(1,700.00)(6,583.00)(2,261.00)

2,440.00

PAGE 21Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 25: Coca-Cola Company Hoovers

Quarterly Cash FlowAll amounts in millions of US Dollars except per share amounts.

Quarter Ending Dec 2010

Cash and Cash Equivalents at the Beginningof Year

10,509.00

Net Cash Provided in Operating Activities 9,532.00Net Cash Provided by Investing Activities (4,405.00)Net Cash Provided by Financing Activities (3,465.00)Net Increase/Decrease in Cash and CashEquivalents

1,496.00

Cash and Cash Equivalents at the End ofYear

8,517.00

Sep 2010

7,735.00

7,224.00(2,713.00)

(885.00)3,488.00

10,509.00

Jun 2010

5,684.00

4,310.00(1,338.00)(1,875.00)

714.00

7,735.00

Mar 2010

7,021.00

1,326.00(1,368.00)(1,043.00)(1,337.00)

5,684.00

Dec 2009

8,846.00

8,186.00(4,149.00)(2,293.00)

2,320.00

7,021.00

PAGE 22Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 26: Coca-Cola Company Hoovers

Earning Estimates

High Estimate

Average Estimate

Year ago EPS

12

Growth Rate

$0.84

8.75%

$0.87

$0.80

$0.89

Low Estimate

Consensus Recommendation

Mar 11

Number of Analysts

Current Quarter

11.06%$1.06$1.11$1.21

11

$1.18

Jun 11

Next Quarter

$3.87 $4.28

Current Year Next Year

Mar 11 Mar 11

16 12$3.93 $4.36$3.80 $4.15$3.49 --

10.91% 10.59%

Moderate Buy

PAGE 23Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 27: Coca-Cola Company Hoovers

Financial Market DataCurrent Information

2,159Latest Short Interest Ratio

Dividend Yield 2.63%# of Institutional Holders

1.50

0.59Market Cap

16.37

2,294.32M$153,489.81M

52-Week High$66.90

42.32%

$67.8413.23

Last Close (12-Apr-2011)

52-Week Low

19.42%

4.44

Price/Cash Flow Ratio

Price/Sales Ratio

Price/Earnings RatioPrice/Book Ratio

Return on Assets

% Owned by InstitutionsLatest Net Insider Transactions

Long-Term Debt/Equity

Return on Equity

12,948

0.7667.96%

4.95$49.47

Shares Outstanding

60-Month Beta

Dividend Rate 1.88 Current Ratio 1.17

7.32%

12 MonthGrowth 36 Month 60 Month

8.97% 9.46%

13.32% 6.77% 8.74%72.70% 25.34% 19.92%

Revenue GrowthEPS GrowthDividend Growth

PAGE 24Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 28: Coca-Cola Company Hoovers

Historical Financials

Income Statement

Year Revenue ($ M) Net Income ($ M) Net Profit Margin Employees

Dec 2010 35,119.00 11,809.00 33.63% 139,600

Dec 2009 30,990.00 6,824.00 22.02% 92,800

Dec 2008 31,944.00 5,807.00 18.18% 92,400

Dec 2007 28,857.00 5,981.00 20.73% 90,500

Dec 2006 24,088.00 5,080.00 21.09% 71,000

Dec 2005 23,104.00 4,872.00 21.09% 55,000

Dec 2004 21,962.00 4,847.00 22.07% 50,000

Dec 2003 21,044.00 4,347.00 20.66% 49,000

Dec 2002 19,564.00 3,976.00 20.32% 56,000

Dec 2001 20,092.00 3,979.00 19.80% 38,000

2010 Year-End Financials

Debt Ratio 45.29%Return on Equity 42.32%Cash ($ M) 8,517.00Current Ratio 1.17Long-Term Debt ($ M) 14,041.00Shares Outstanding (M) 2,292.00Dividend Yield 2.63%Dividend Payout 0.35Market Cap ($ M) 150,744.83

Stock HistoryStock Price ($) P/E Per Share ($)

Year FY High FY Low FY Close High Low Earns. Div. Book Value

Dec 2010 65.88 49.47 65.77 13.02 9.78 5.06 1.76 13.53

Dec 2009 59.45 37.44 57.00 20.29 12.78 2.93 1.64 10.77

Dec 2008 65.59 40.29 45.27 26.34 16.18 2.49 1.52 8.85

Dec 2007 64.32 45.56 61.37 25.03 17.73 2.57 1.36 9.41

Dec 2006 49.35 39.36 48.25 22.85 18.22 2.16 1.24 7.22

Dec 2005 45.26 40.31 40.31 22.19 19.76 2.04 1.12 6.87

Dec 2004 53.50 38.30 41.64 26.75 19.15 2.00 1.00 6.59

Dec 2003 50.90 37.01 50.75 28.76 20.91 1.77 0.88 5.75

Dec 2002 57.90 42.90 43.82 47.07 34.88 1.23 0.80 4.76

Dec 2001 60.99 42.40 47.15 38.12 26.50 1.60 0.72 4.57

PAGE 25Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 29: Coca-Cola Company Hoovers

Competitors ListGross Revenue Net Profit

MarginNet Operating Cash FlowCompany

-- ----Alamance Foods

-- ----American Beverage

$80.00M ----Aquaterra Corporation

$2.27M ($2.11M)(150.32%)Bazi

$1,558.15M $238.47M4.78%Britvic

$3,227.43M $97.86M1.78%Chiquita Brands

$10.62M --(184.27%)Clearly Canadian

-- ----Clement Pappas

-- ----Cliffstar

$1,803.30M $178.40M3.03%Cott

-- ----Cranberries Limited

$19,854.15M $3,281.20M9.08%Danone

$3,694.79M ----Danone Water

$3,739.80M $355.90M7.94%Del Monte Foods

$330.66M $81.31M1.44%Del Monte Pacific

$6,892.61M $147.64M(0.50%)Dole Food

$5,636.00M $2,535.00M9.37%Dr Pepper Snapple Group (TopCompetitor)

-- ----Faygo

-- ----Fiji Water

$0.00M ----Florida's Natural

$3,552.90M $197.40M1.75%Fresh Del Monte Produce

$4.70M ----Freshco

-- ----Gatorade

-- ----Goya

$2.10M ----Great Western Juice

$1,303.94M $229.04M16.26%Hansen Natural

-- ----Hawaiian Springs

-- ----Hornell Brewing

$1.80M ----Impulse Energy USA

-- ----IZZE

$262.65M ($0.95M)(7.89%)Jamba

$17.56M ($3.46M)(34.78%)Jones Soda

$24,700.93M $2,058.78M2.16%Kirin Holdings Company

$49,207.00M $3,748.00M8.36%Kraft Foods

$19.51M $4.21M0.03%Leading Brands

$5.04M ----Monarch Beverage (GA)

-- ----Mountain Valley

PAGE 26Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 30: Coca-Cola Company Hoovers

Gross Revenue Net ProfitMargin

Net Operating Cash FlowCompany

-- ----Naked Juice

$593.47M $54.38M6.50%National Beverage

$673.11M ----National Grape Cooperative

-- ----Naumes

$103,679.18M $17,277.62M9.76%Nestlé (Top Competitor)

$1.24M ----Nestlé Waters

$1,900.00M ----Ocean Spray

$107.76M ----Old Orchard

$57,838.00M $8,448.00M10.93%PepsiCo (Top Competitor)

$8,643.07M $1,470.82M13.37%Pernod Ricard

$1,820.65M ----Red Bull

-- ----Silver Springs

-- ----South Beach Beverage

-- ----Southern Gardens Citrus

$138.16M $5.76M3.31%Sun-Rype

-- ----Sunny Delight

$22,974.00M ----Suntory Holdings

$364.96M ----Tree Top

-- ----Tropicana

$57,074.32M ----Unilever

$0.00M ----Welch's

-- ----Wet Planet Beverages

PAGE 27Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 31: Coca-Cola Company Hoovers

Competitive Landscape

Annual Sales ($ M)EmployeesMarket Cap ($ M)

The Coca-ColaCompany

$35,119.00M139,600

$150,744.83M

Companies listed are Top Competitors.

Key Numbers

$103,286.73M

PepsiCo, Inc.

$57,838.00M294,000

--

Nestlé S.A.

$103,679.18M19,000

Dr Pepper SnappleGroup, Inc.

$5,636.00M

$7,873.60M

Profitability

Gross Profit MarginPre-Tax ProfitNet Profit MarginReturn on EquityReturn on Assets

The Coca-ColaCompany

63.86%40.56%33.63%42.32%19.42%

Return on InvestedCapital

25.93%

PepsiCo, Inc.

54.05%14.23%10.93%33.27%11.70%17.86%

Nestlé S.A.

58.86%13.73%9.76%

21.68%9.95%

14.92%

Dr Pepper SnappleGroup, Inc.

60.20%14.57%9.37%

18.70%5.99%9.51%

Industry

53.45%25.71%

(5.77%)(9.28%)(3.88%)(5.44%)

Market

30.57%10.96%3.29%5.28%0.88%2.43%

Valuation

Price/Sales RatioPrice/Earnings RatioPrice/Book RatioPrice/Cash Flow

The Coca-ColaCompany

4.4413.234.95

16.37

PepsiCo, Inc.

1.8617.044.98

12.72

Nestlé S.A.

1.6516.924.33

10.59

Dr Pepper SnappleGroup, Inc.

1.6617.833.523.70

Industry

2.9914.624.33

13.09

Market

1.48--

2.2310.10

Operations

Days of SalesOutstandingInventory TurnoverDays Cost of GoodsSold in InventoryAsset TurnoverNet ReceivablesTurnover FlowEffective Tax Rate

The Coca-ColaCompany

42.6

5.172.0

0.68.6

16.74%

PepsiCo, Inc.

34.5

8.941.1

1.110.6

23.01%

Nestlé S.A.

42.5

5.368.4

1.08.6

24.44%

Dr Pepper SnappleGroup, Inc.

37.0

8.941.2

0.69.9

35.81%

Industry

45.3

6.853.6

0.78.1

--

Market

43.2

7.647.9

0.38.4

--

PAGE 28Apr 13, 2011• •866-541-3770 HOOVERS.COM

Page 32: Coca-Cola Company Hoovers

Financial

Current RatioQuick RatioLeverage RatioTotal Debt/ EquityInterest Coverage

The Coca-ColaCompany

1.170.852.350.76

20.43

PepsiCo, Inc.

1.110.803.211.17

10.12

Nestlé S.A.

1.110.562.270.4818.57

Dr Pepper SnappleGroup, Inc.

0.980.663.600.697.41

Industry

1.190.872.350.68

15.42

Market

1.461.305.801.087.61

Per Share Data

Per Share DataDividend Per ShareCash Flow Per ShareWorking Capital Per ShareLong-Term Debt Per ShareBook Value Per ShareTotal Assets Per Share

The Coca-ColaCompany

$15.05$1.76

$4.09$1.34$6.12

$13.51$31.78

PepsiCo, Inc.

$35.84$1.89$5.23$1.06

$12.61$13.38$42.96

Nestlé S.A.

$35.47$1.26$5.53$1.09$2.59

$13.54$32.01

Dr Pepper SnappleGroup, Inc.

$23.23$0.90

$10.45($0.13)

$7.53$10.98$39.55

Industry

$17.29$1.19

$3.95$1.27

$5.52$11.94

$28.08

Market

$20.22$0.53$2.97$2.50

$12.25$13.47$78.15

Growth

12-Month Revenue12-Month Net Income12-Month EPS Growth12-Month Dividend Growth36-Month Revenue Growth36-Month Net Income Growth36-Month EPS Growth36-Month Dividend Growth

The Coca-ColaCompany

13.32%73.05%72.70%

7.32%6.77%

25.45%25.34%

8.97%

PepsiCo, Inc.

33.79%6.29%3.71%

6.48%13.58%3.76%4.67%9.87%

Nestlé S.A.

(2.08%)(42.19%)

50.31%80.53%

3.01%4.28%

(50.20%)33.81%

Dr Pepper SnappleGroup, Inc.

1.90%(4.86%)

0.00%--

(0.65%)2.04%6.63%

--

Industry

(12.80%)54.81%57.26%(3.06%)(2.48%)18.59%18.25%6.48%

Market

8.06%44.41%

--2.18%2.77%

(1.30%)----

PAGE 29Apr 13, 2011• •866-541-3770 HOOVERS.COM