S.W.O.T ANALYSIS OF

Prepared By –Vijay Somase

Under The Guidance Of-Mahale .S. Sir

Company profileTypes

Manufacture

Country of origin

Flavor

Soft drink

The coca-cola company

United states

Cola, cola cherry, cola vanilla, cola green tea, cola lemon, cola orange, and cola

Company profile Asia's third largest soft drink company

with a turnover of Rs 67.63 billion

The company operates in 17 countries and has 10 manufacturing facilities in the word

The present MD & CEO of the company is Muhtar Kent

Coca cola created employment for 50000 people in India

Company history Coca cola was invented in may 1886 by

Dr.john S

Name coca-cola was suggested by Dr.pembertons bookkeeper

the coca-cola got approval from the government of India in July 1996 for setting up company

The company has stepped forward for reaching 300 millions soft drinks consumer through 700000 retail outlets in india

Brands under coca-cola

StrengthLargest market share

Distribution network

Strong marketing strategies

Company valuation

Vast global presence

Word largest brand

WeaknessNegative publicity

Competition with pepsi

Water management

Absence in health beverages

OpportunitySupply chain improvement

Demand for healthy food & beverage

Working capital management

Growing bottled water market

Has sufficient capital to expand

Threats Water scarcity

Competitors

Pepsi

Mountain dew

Dr pepper

Parle argo

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