Developing & Engaging Online Communities[1]

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Post on 30-Nov-2014

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Blogs, social networks, podcasts, on-demand video, mobile and the next technology yet to be invented continue to redefine the rules of engagement on the social web. Just as we adapt to one new technology we are left wondering if there is a new and better method for developing and engaging an online community.

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  • 1. Developing & Engaging Online Communities Stephen Warley swarley@bostonknows.com May 1, 2009
  • 2. Organizations Communities Social Networks
  • 3. Organize around a unique mission, interest or need to harness the passion of individuals to serve your organization, community or social network in a way that is most meaningful to them.
  • 4. Stop Chasing Buzz Words, Create Communication Strategies
  • 5. Stop Marketing, Develop Relationships
  • 6. Give First, Then Receive
  • 7. Be Genuine
  • 8. Start Small
  • 9. If You Think Its Cool, Thats a Red Flag
  • 10. Keys to Community Development Focus Listen Engage Commit
  • 11. Who Are You? 1. What is the unique need you are serving? 2. How is your offering or approach unique? 3. Who are you trying to reach? 4. What are your 3 primary strengths? 5. What are your 3 primary weaknesses?
  • 12. 80/20 Rule for Managing Resources 80% Output v. 20% Input 20% Output v. 80% Input
  • 13. Your Primary Goal Fueling and Directing Your Communitys Passion
  • 14. Turning Your Website Into a Community 1. Be a Resource 2. Focus on Members/Supporters 3. Change Homepage Regularly 4. Solicit Feedback 5. Tools for Sharing
  • 15. downtownwineandspirits.com
  • 16. rtnda.org
  • 17. artsandbusinesscouncil.org
  • 18. localbroadcastsales.com
  • 19. tools for sharing
  • 20. Choosing Digital Communication Tools 1. Marketing Goals 2. Financial Resources 3. Time Management 4. Viral Impact 5. Communication Behavior 6. Technology Comfort Level
  • 21. Marketing Goals 1. Sales Conversion 2. Lead Generation 3. Engagement
  • 22. Financial Resources 1. Return on Investment 2. Free
  • 23. Time Management 1. Workflow Assessment 2. Unknowingly Creating Content 3. Learning Curve
  • 24. Leave a Voice Mail for Your Community utterli.com
  • 25. Take a Photo with Your Cell Phone and Post to Flickr flickr.com
  • 26. Tweet During Events From Your Cell Phone twitter.com
  • 27. Viral Impact 1. Genuine 2. Unique Content 3. Easy to Share 4. Identifying Influencers
  • 28. youtube.com real life Facebook
  • 29. HubArts.com
  • 30. jimsullivanink.com
  • 31. universalhub.com
  • 32. http://stevegarfield.blogs.com/
  • 33. Identifying Influencers 1. Regularly Contact You 2. Bloggers 3. Active Contributors 4. Frequent Commenting
  • 34. Communication Behavior 1. Age 2. Survey Habits 3. Experiment
  • 35. surveymonkey.com
  • 36. Technology Comfort Level 1. Novice 2. Intermediate 3. Curious 4. Advanced
  • 37. Recommended Digital Communication Tools E-mail Twitter Video Social Networks Photos Mobile Blogs
  • 38. Types of E-mail 1. One-on-One 2. Blasts 3. Newsletters
  • 39. mailchimp.com
  • 40. E-mail: Marketing Goals 1. Sales Conversation 2. Lead Generation 3. Engagement
  • 41. E-mail: Time & Money MODERATE
  • 42. E-mail: Viral Impact HIGH
  • 43. E-mail: Ease of Use Production: EASY Consumer: EASY
  • 44. E-mail Recommendations 1. Customize Messages 2. Monitor Open and Click Through Rates 3. Keep It Brief 4. Clear Call to Action 5. Easy to Unsubscribe
  • 45. 1. Personal Referrals 2. What Is Consumer Benefit? 3. Be VERY Specific 4. Start with an Action Word (search Google) 5. Dont Use Free 6. Limit 5 to 7 Words
  • 46. dailycandy.com
  • 47. Types of Video Distribution: Content: 1. Own Website 1. Interviews 2. YouTube 2. Expertise 3. Podcasts 3. Behind the Scenes 4. Syndication 4. Slideshow
  • 48. vailmusicfestival.org
  • 49. expertvillage.com
  • 50. huntingtontheatre.org
  • 51. www.youtube.com/yellowpages
  • 52. gardnermuseum.org/music/podcast/theconcert.asp
  • 53. Video: Marketing Goals 1. Engagement 2. Lead Generation 3. Sales Conversation
  • 54. Video: Time & Money HIGH
  • 55. Video: Viral Impact HIGH
  • 56. Video: Ease of Use Production: DIFFICULT Consumer: EASY
  • 57. Video Recommendations 1. No Longer Than 5 Minutes 2. Flip Camera 3. Apple iMovie 3. Start with Interviews 4. Flash
  • 58. theflip.com
  • 59. www.youtube.com/user/NYTVF
  • 60. Types of Photos Distribution: Content: 1. Own Website 1. Your Community 2. Flickr 2. Events 3. Facebook 3. Ah Ha Moments 4. MySpace 4. Slideshow 5. Blog Post 6. Galleries
  • 61. facebook.com Search BIMA
  • 62. flickr.com Search arts boston under groups
  • 63. tenbyten.org
  • 64. Photos: Marketing Goals 1. Engagement 2. Lead Generation 3. Sales Conversation
  • 65. Photos: Time & Money MODERATE
  • 66. Photos: Viral Impact HIGH
  • 67. Photos: Ease of Use Production: MODERATE Consumer: EASY
  • 68. Photo Recommendations 1. Focus on Community 2. E-mail to Flickr 3. Be Creative
  • 69. Types of Blogs 1. Expertise 2. Member News 3. Organization News
  • 70. bostonhandmade.blogspot.com
  • 71. runningahospital.blogspot.com
  • 72....