MASTHEADThe masthead stands out and follows conventions as it is positioned in the top centre of the page. The font is also the same that is used on the masthead of the magazine which follows through the house style. The black on white theme also helps it to stand out and keeps it very simple and easy to understand/follow.

SUBSCRIPTIONThe subscription section stands out because the bright colours of the magazine images contrast the black and white theme that goes through the webpage. The blue hyperlinked button also contrasts further against the pink house style of the magazine. It is typical of the webpage to promote the magazine and promote people to subscribe.

SELL LINESThe sell lines are important because they highlight the articles on the site and draw in the readers. This sell line is modern because it includes the ‘@’ sign which shows that It is modern and in touch with the 21st century's trends. The story of fashion week is very recent as well and consumers will be intrigued.

NAVIGATION BARThis is a very important to have on a site as it guides the consumer around the webpage. The bar is very clear and it is positioned underneath the masthead which makes it easy to find. The font also contrasts the big round font used on the masthead which helps it to stand out more. There is also fewer options to make it similar.

NEWS UPDATESThis is an interactive section which keeps users up to date with the recent stories of the celebrity and fashion worlds. It also allows more info into celebrities minds by showing their opinions. Keeping users up to date highlights that they are dedicated to updating the site to prevent them from possibly falling behind on stories and trends.

IMAGES OF CLOTHINGThe images are up to date pictures of trends from the latest seasons of high street stores such as top shop and river island. The images are very clear and stand out because of the simple lay out as there is no background images to take away from the product and this allows all of your attention to be focused on the clothing.

ADVERTISMENTThe advertisement is linked to the theme of the

website which is fashion. New look is a popular high street store so the advertisement fits well onto the

‘fashion’ segment of the site. This is important because an advertisement from Nissan would not be

fitting on the page or be suitable.

ARTICLE’SThese are important on the page because they show that it is the website for a magazine and provide the consumers with something to read and enjoy on the page. The stories are fitting for a fashion magazine, ‘best dressed’ and ‘fashion week’ both imply clothing is involved. The stories are also up to date with modern trends.

IMAGESThe images both show celebrity fashion icons which draws in the readers interest. They both also have elements of red in them from the red background to the red carpet which keeps a colour theme going and links the pictures together. It makes them easier on the eye than two clashing colours would.

COLOUR SCHEMEThe black and white theme is continued onto this page which helps to keep it simple and light. The lightness creates a brighter tenor on the magazine which is important because it appears friendlier than it would if the background was black or grey. It also appears very sleek and modern.