Program Development

How to Market Energy Efficiency Solutions to

Decision Makers

July 31 - 3:30 pm

2002 State Energy Program/Rebuild America National Conference

Program Development

Energy Management that Meets Missions and Motives

Presented by:

Joe Whitefield, PE, CEM Director, Center for Energy Efficiency Middle Tennessee State University

jwhitefi@mtsu.edu (e-mail) mtsu.edu/~cee (web-site)

Program Development

Outline

• Developing Energy Efficiency Programs that:

– Relate to the Core Mission of the Organization

– Establish the Expectation by Identifying Organizational Motives

– Deliver Benefits that Support the Core Mission and Meet Expectations

Program Development

Mission Understanding

• Most owners (institutions, businesses, organizations, etc) do not have a direct reference to energy in their mission statement.

• Some have an indirect reference to the effective or efficient delivery of services for their core business.

• Energy management is typically part-time responsibility of Physical Plant Director

Program Development

Mission Understanding cont’d

• For most non-industrial owners the utilities budget is 2% - 5% of their operating budget

• Owner Energy Summary– Not Core Business– Not Organized/Staffed to Address – Not Overly Concerned with Utilities Portion

of Budget

Program Development

Mission Understanding cont’d Key Point #1 - Mission

Effective energy programs are often “sold” to owners on the basis that they:– Provide benefits directly related to the

core mission– Can be integrated into the current

physical plant structure and culture– Broaden the financial perspective

beyond the top-line budget evaluations

Program Development

Establishing Expectations

• Satisfaction = Performance/Expectation

• Assessing Motives– What are the reasons for an Energy Program?

• Motivated by Needs?

• Motivated by Opportunities?– Are Motives Shared?– Take the Test

Program Development

Establishing Expectations - cont’d Rate the Following Motivations

(0 - not important at all; 5 - very important)

• Reduce Energy Consumption (0 1 2 3 4 5)– Environmental, Pollution, Natural Resources,

Political

• Reduce Energy/Energy-Related Costs (0 1 2 3 4 5)– Financial - Capital, Operational, etc.

• Reduce Peak Demand Energy (0 1 2 3 4 5)– Utility Infrastructure, Capacity, Reliability

Program Development

Establishing Expectations - cont’d

• Reduce Deferred Maintenance/Augment Capital Maintenance (0 1 2 3 4 5)– Facility systems upgrades

• Demonstration Projects (0 1 2 3 4 5)– Demonstrate new Technologies or Processes

• Other (0 1 2 3 4 5)– Other motivations not articulated in motivation

statements Reference Additional Handout

Program Development

Establishing Expectations - cont’d

Middle Tennessee State University Test Results

• Reduce Energy Consumption (0 1 2 3 4 5)

• Reduce Energy/Energy-Related Costs (0 1 2 3 4 5)

• Reduce Peak Demand Energy (0 1 2 3 4 5)

• Reduce Deferred Maintenance/Augment Capital Maintenance (0 1 2 3 4 5)

• Demonstration Projects (0 1 2 3 4 5)

Program Development

Establishing Expectations - cont’d

Key Point #2 - Expectations

Identifying the clear motivations of an organization is the important first step in developing an energy plan that appeals to the expressed needs of the organization producing results that can be measured

Program Development

Designing an Energy Program that Delivers

• Now that we have established what is important to the owner we can consider the projects and initiatives that can deliver on those priorities.

• Hint #1- In each area look for quick successes and achieve them.

• Hint #2 - Don’t forget about the owners motives.

Program Development

Designing an Energy Program that Delivers cont’d

List of Energy Management Initiatives

• EE Retrofit Projects

• Capital

• ESPC/Utility Contracts

• Other

• EE New Construction

• Commissioning

• Retro-Commissioning

• Modified Operations & Maintenance Practices

• Utility Rate Negotiations

• Green Power Purchase

• Distributed Generation

• Recycling

• Metering/Sub-Metering

• Demonstration Projects

• Partnerships

• Other

Program Development

Designing an Energy Program that Delivers cont’d

Key Point #3 - The Energy Program

An effective energy program consists of projects and initiatives that are developed and implemented to deliver benefits that specifically address the motivations of the owner in support of the core mission.