industry knowledge for decision makers

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Industry Knowledge for Decision Make Marketing through TradeBriefs e-Newsletter 10,00,000+ Subscribers Email : [email protected] Phone: +912240044861, +919930577889

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Industry Knowledge for Decision Makers. Lead Acquisition through TRADEBRIEFS e-NEWSLETTER 8,00,000+ Subscribers. Email : [email protected] Phone: +912240044861, +919930580074. FOR PARTNERS . FOR ADVERTISERS . FOR SUBSCRIBERS . High quality opt-in. Daily Knowledge Brief. - PowerPoint PPT Presentation

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Page 1: Industry Knowledge for Decision Makers

Industry Knowledge for Decision Makers

Marketing through TradeBriefs e-Newsletter 10,00,000+ Subscribers

Email : [email protected]: +912240044861, +919930577889

Page 2: Industry Knowledge for Decision Makers

For subscribers, TradeBriefs provides the latest news,

in-depth insights in a daily personalized newsletter, specific to their industry.

Industries covered include Retail, IT, Construction,

Logistics, Telecom, Food/FMCG, Finance,

Software, Digital Media, Franchise, Marketing,

Ecommerce, HR as well as Leisure.

Daily Knowledge Brief

FOR SUBSCRIBERS

For advertisers, TradeBriefs provides an engaging vehicle to reach top

decision-makers and other professionals, including

1,00,000+ CXOs. Marketing options include content marketing, display and

email marketing.

1 Million+ professionals

FOR ADVERTISERS

TradeBriefs partners with associations and

organizations to provide a valuable daily knowledge

brief to its members, prospects and customers.

High quality opt-in

FOR PARTNERS

Page 3: Industry Knowledge for Decision Makers

The problem we are solving

Information OverloadNews, Blogs, Knowledge

Page 4: Industry Knowledge for Decision Makers

4

Current Profile

Subscriber growth Key Statistics about TradeBriefs•Market leader in business audience online in India•10,00,000+ subscribers for our daily newsletters•50% active subscribers(who read & click on our content)•Newsletters across 13 verticals specific to India•Partnerships with major industry bodies in the past 1 year•Counts IBM, Adobe, Intuit, Gartner as marquee customers•2 rounds of funding from 500 Startups in late 2012/early 2013 - $50,000 each•In growth phase now & profitable since 2012

Page 5: Industry Knowledge for Decision Makers

Our largest vertical is Retail . Following this, we have Digital Media , IT , SME/other , Finance , Telecom , HR , Logistics, FMCG , Media , Construction, Marketing, Business and Ecommerce

Top Sectors in India

Apart from professionals who sign up for our current verticals, we are constantly launching new vertical and function-based newsletters, thus expanding our audience by tens of thousands of subscribers every month.

New additions

Our Audience

25%

13%

15%10%

10%

8%

6%3%

5% 5%RetailITDigital MediaSME/OthersFinanceTelecomFMCGE-commerceHRLogistics

Page 6: Industry Knowledge for Decision Makers

Subscribers profile by Designation

Top Management

TradeBriefs attracts those who care about industry information to build their business and further their careers. These are the top white-collar professionals in the country

White-collar professional

TradeBriefs has the largest number of engaged CXOs for an online publication in India, with consistent open rates of 10%+ every day

21%

43%

36% Top Mgmt (CXO, Director, VP)Middle Mgmt (Sr. Mgr, GM)Others

Page 7: Industry Knowledge for Decision Makers

Target Audience Breakup

Annual Sal 5-10

Lac

Annual Sal 10-30

Lac

Annual Sal 30-50

Lac

Annual Sal 50

Lac - 1 Cr

Annual Sal 1 Cr & above

Audi & above

car owners

Honda city & above

car owners

Business class

frequent flyers

CXO's0

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000

PuneMumbaiKolkataHyderabadDelhiChennaiBengaluruAhmedabad#REF!

Subscr

ibers

Page 8: Industry Knowledge for Decision Makers

Target Audience Breakup

3,00,000

5,00,000

2,00,000

20-30 yrs30-45 yrs45-60 yrs

Audience breakup by age:

Page 9: Industry Knowledge for Decision Makers

Single Personalized Newsletter with content from all sourcesCuration is 80% automated, 20% manual

The algorithm keeps the content timely and comprehensive (one stop shop)

The human component adds analytical value and ensures zero noise

Page 10: Industry Knowledge for Decision Makers

Key Customers and Subscriber Feedback

It's a great brief. Very timely and insightful – Mahesh P, Director

Excellent source of Industry knowledge – Anand R, MD

I read it regularly and find it very informative and useful

– Schauna S, CEO

Page 11: Industry Knowledge for Decision Makers

Ad CampaignsContent Marketing within the newsletters Emailers to segmented audiences

Page 12: Industry Knowledge for Decision Makers

Advertiser ROI • One of the most granular reports in the industry

• Advertisers know exactly where they are spending their money

• Achieve your lead targets and help move more prospects through the funnel

• Re-target through email marketing (has given phenomenal open rates of 35%+ to our advertiser clients)

• Display advertising opportunities for continuous lead generation

Page 13: Industry Knowledge for Decision Makers

Our Website

500 Startups Makes a Splash; Pankaj Jain Announces Investments in Instamojo, WalletKit, UberLabs and TradeBriefs

News is a commodity - Sree Vijaykumar of TradeBriefs (500 Startups co)

500 Startups Fall 2012 Batch: WalletKit, TradeBriefs, Instamojo & gazeMetrix

TradeBriefs wins Technology Off Campus Award at IvyCamp Challenge 2015

TradeBriefs on the World Wide Web