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How To Repurpose Your Content in 2016

Finding your best pieces of content and how to breathe new life into them

Repurposing Your ContentThere are a number of reasons why you should want to repurpose your best performing content:

• You already know it performs well• Keep it fresh and relevant• Different formatting may attract

different users

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Finding The Best Performing ContentGoogle Analytics can show you the most popular pages of your website. In Google Analytics:

• Click on Behavior• Then click Site Content• Then click Landing Pages

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Finding The Best Performing ContentOnce there you can filter the results further by typing blog in the search bar and clicking the magnifying glass.

This will leave you with all of the blog posts on your website sorted by most visits to least.

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What To Do With That Best Performing ContentAfter we have collected a list of the best performing blog posts, we can start to plan our revisions by using the following methods:

• Reformatting• SlideShare• Infographics• Video• Podcasts

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ReformattingCheck to see if the best blog posts have any similarities. Look for ways to further enhance content by using:• Corresponding Images• Bullet Points• Header Tags• Internal & External Links

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SlideShareSlideShare is a great website that hosts a ton of valuable presentations.

Create slides that show a condensed version of your post.

Easily share that information on other social sites or embed into a blog post.

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InfographicsInfographics are a graphical representation of the data you wish to present.

Infographics are made in a number of different ways and are shared frequently on social media.

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VideoVideo is increasing in popularity and should be a solid part of every businesses’ marketing strategy.

A video can be a product tutorial, walkthrough of a facility, business owner discussing a service or product or even testimonials of satisfied clients.

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PodcastsSimilar to video, podcasts continue to increase in popularity. A podcast can range from

• One person talking about a particular topic or product• A host and a guest discussing

popular topics• A tutorial on specific products

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ConclusionBe sure to repurpose your content in different ways to keep it fresh and relevant. Some ways to achieve this are:

• Formatting• Creating a SlideShare presentation• Creating an infographic• Make a video on the topic• Record a podcast on the subject

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