kerrang! 2013


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Page 1: Kerrang! 2013

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the world’s lArGest UK weeKly mUsic mAGAzine

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CirCulation 38,556readership 345,000abC1 profile 48%Mean age 25solus readership 74%

ABC July - Dec 2012 • NRS July - Dec 2012

l Kerrang! has over 30 years of heritage and is the biggest music weekly in the world.

l Kerrang! reaches more young readers than any other music magazine. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for film and games, and also mobile technology and government messages.

l Kerrang! is the original multimedia platform boasting magazine, online, radio, TV, K! Awards, K! Tour, and K! podcasts.

l Kerrang! loves music, especially rock. Kerrang! is considered by its readers to be an integral part of the scene rather than just a commentator.

l Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.

WhY adVertise?

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the Mission“Kerrang! takes its readers into the heads, hearts

and lives of the people who make rock music. It creates emotional connections.”

James McMahon – Editor

AWARD WINNINGJOURNALISMl James McMahon voted Editor of the Year at the Record of the Day Music Journalism and PR Awards 2012

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Jim, 25, lives and breathes rock music: it informs his choice of friends, his hobbies, leisure time, attitudes, fashion sense and lifestyle.

Above all he is fanatical about THEIR music. He engages with music 24/7, from the minute he wakes up ‘til the minute he falls asleep: when he is not listening to music

or watching music TV, he is talking to his friends about music, attending gigs or playing instruments and dreaming about rock stardom.

He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced by musical

icons and scenes. Like the bands he supports he is extremely loyal to the brands he trusts. The way he looks and the clothes he wears is integral to communicating ‘his

identity’ to the world.

the reader

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Black xsKerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter their bands to win a recording deal with Search & Destroy

Records. This generated 500 entrants, a huge spike in traffic and culminated in the final 4 bands fighting it out at a live gig at the O2.

Kerrang! scores 69% for Influence vs Bauer ACT tracker:15-40. Which is made up of the following statements:

l Talks to me in my language.l Is the authority in its market.l Has stuff I talk about with my friend.l Makes me feel more knowledgeable.l Like to be seen with this magazine.l Believe what I read in this magazine.

Notable comsumer brands that have used Kerrang! in the last 12 months include:

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Case studies




don’t be part of the silentgeneration! I F SOMEONE told you to shut up, you

wouldn’t be impressed. Neither would you be stoked if someone told you your opinion didn’t count so you should keep

it to yourself. Would you feel the same if someone stopped you from voting in the next general election in XX, 2010?

If you’re 18 or over, don’t give away your right to voice your opinion on what’s happening in the country you live in – make sure you make your voice heard by registering to vote.

Yeah, we know, when it comes to stuff like politics, things seem complicated. Perhaps things have stopped you registering and voting before or are putting you off from registering this time; thoughts like “it’s difficult”, “it’s a hassle”, “it’ll take too much time to fill in a complicated form”, or “I don’t know how to register”. But, honestly, registering to vote couldn’t be simpler. And it’ll only take you three minutes!

All you need to do is fill in a simple and short registration form – it’s as easy as filling in your name, address, and a few other details.

Fill one in online by visiting or you can get

one sent to you in the post by calling 0800 3280 280. Straightforward, right?

And if you’re worrying that registering to vote isn’t cool because none of your mates are bothered about doing it, or perhaps that your vote won’t make any difference, then don’t.

Voting gives you a say on important issues that affect you – from roads and recycling in your area, to education and climate change. You might think you don’t want to vote now, but if an issue comes up that you want to have your say on, if you’re on the register you can then vote on it. Remember, registering to vote doesn’t mean you have to, it just means you can if you want to.

In the United States, stars like Green Day’s Billie Joe Armstrong and Fall Out Boy have encouraged young people to seize the power of the youth vote, so why not follow their lead and inspire your mates to get involved too, because their vote – just like yours – really does count. If you have an opinion and have a voice, remember the only way for you to have your say is by registering to vote! Visit right now!

Optional extra: Free your music with powerful stereo sound.


There’re not many things that you can do in three minutes – let alone worthwhile things – but voting is one of them! Seriously, it’s really, really easy to register to vote – you can be well on your way to being registered to vote in less time than it takes to read this page! Or in less time than it takes to listen to Paramore’s new single The Only Exception (which, fact fans, would take you four minutes and 27 seconds!) Or in less time than it takes to beat the World Record for competitive eating – 37

hotdogs in 12 minutes... So what are you waiting for? All you need to do is fill in a simple and short registration form that includes your name, address, and a few other details. Fill one in online by visiting Then you just need to print the form, sign it, and send it to your local electoral registration office (you can get their address on this site too). Or you can get a form sent to you in the post by calling 0800 3280 280. How easy is that? Very easy!

It Only takes 3 MInutes! Have your say by registering online

The approachKerrang as part of a cross media campaign were briefed to deliver a creative execution

designed to encourage young people to register to vote and communicate the ease of the voting registration process in the run up to the 2010 general election.

The IdeaA 5 week multi media campaign that identifies with the core 17-24 audience and

encourage them to register to vote. It will demonstrate that their voice counts and that if they don’t register they won’t be able to have their say. Ultimately we will drive potential voters to register their vote at or by calling.

“Bauer's range of brands offered a great opportunity to reach our target audiences - particularly young people - with a tailored and relevant message

in the right environment. We were really impressed with the team's creativity, flexibility and excellent project management. I have no doubt that the

campaign will help many young people register to vote.”

Clinton Proud, Head of Campaigns and Public Information at the Electoral Commission,

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BIFFY clYro epKerrang! negotiated a free exclusive

Biffy Clyro EP download cover mount with all 12,000 downloads being redeemed on the first day.

MY cheMIcal roMaNce BreakoUT ad

Warner Music wanted to do an ad with standout and that would appeal to their fans. We worked with the Kerrang!

editorial team to produce this fantastic breakout ad.

Case studies

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brand extensions

175,000unique users

450,000page iMpressions

307,244tWitter folloWers

291,720faCebook fans


dowNload FesTIval Kerrang! is the official media partner with Download Festival. With all the

exclusive media coverage.

kerraNg! radIo 1.3 million listeners - the

biggest commercial radio station outside London and double the

audience of XFM

kerraNg! awards “This has got to be just about the

best awards ceremony in the world”

– Kelly Jones, Stereophonics

kerraNg! Tv K! TV attracts 1.6 million viewers every month and 730,000 are adults 16-34

DownloaD anD K! awarDs micro sites all Drive Pi’s through reaDer interaction anD voting

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ad sChedule

JANUARY 20139 January 201316 January 201323 January 201330 January 2013

FEBRUARY 20136 February 201313 February 201320 February 201327 February 2013

MARCH 20136 March 201313 March 201320 March 201327 March 2013

APRIL 20133 April 201310 April 201317 April 201324 April 2013

MAY 20131 May 20138 May 201315 May 201322 May 201329 May 2013

JUNE 20115 June 201312 June 201319 June 201326 June 2013

JULY 20133 July 201310 July 201317 July 201324 July 201331 July 2013 AUGUST 20137 August 201314 August 201321 August 201328 August 2013

SEPTEMBER 20134 September 201311 September 201318 September 201325 September 2013

OCTOBER 20132 October 20139 October 201316 October 201323 October 201330 October 2013

NOVEMBER 20136 November 201313 November 201320 November 201327 November 2013

DECEMBER 20134 December 201311 December 201318 December 2013

03 January 201310 January 201317 January 201324 January 2013

31 January 201307 February 201314 February 201321 February 2013

28th February 20137 March 201314 March 201321 March 2013

28 March 20134 April 201311 April 201318 April 2013

25 April 20132 May 20139 May 201316 May 201323 May 2013

30 May 20136 June 201313 June 201320 June 2013

27th June 20134th July 201311th July 201318th July 201325 July 2013

1 August 20138 August 201315 August 201322 August 2013

29 August 20135 September 201312 September 201319 September 2013

26 September 20133 October 201310 October 201317 October 201324 October 2013

31st October 20137th November 201314th November 201321st November 2013

28th November 20135th December 201312th December 2013

oN salecopY deadlINe oN sale

copY deadlINe

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ad speCs

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eDItOrJames McMahon

Deputy eDItOrSimon Young

NeWS eDItOrSam Coare

revIeWS eDItOrGeorge Garner

FeAtureS eDItOrNick Ruskell

eDItOrIAl ASSIStANtRyan Cooper

0207 859 8451

edITorIal TeaM



HeAD OF MAGAZINeSClare Chamberlain


Fiona Senior

BrAND DIreCtOrRob Walsh

0207 295 8591

prodUcTIoNBob Soper

020 7241 8139


Katharine Brown

0161 868 3218

classIFIedKaren Gardiner

01733 468288

loose INserTsHoward Foster

0161 868 3214


Martin Bojtos

0207 295 5427

FIlM MANAGerLiz Harriott

0207 295 8560


Stephen Jobling

0207 208 3702


Stefanie Daniels

0207 295 5483


Ariana Dunne

0207 295 8589

lIve MuSIC & MeDIA plANNer

Joel Hopkins

0207 295 5474