kerrang! 2013

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  • 1. the worlds LARGEST UK weekly music magazinewe think popular.

2. WHY ADVERTISE? Circulation38,556l Kerrang! has over 30 years of heritage and is the biggest music weekly in the world.abc1 profilel Kerrang! reaches more young readers than any other music magazine. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for film and games, and also mobile technology and government messages.MeAn Agel Kerrang! is the original multimedia platform boasting magazine, online, radio, TV, K! Awards, K! Tour, and K! podcasts.Readership345,000 48% 25solus readership74%we think popular.l Kerrang! loves music, especially rock. Kerrang! is considered by its readers to be an integral part of the scene rather than just a commentator. l Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over 200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.ABC July - Dec 2012 NRS July - Dec 2012 3. AWAR DW JOURN INNING ALISM l Jathe missionmes Mc Editor o Mahon voted f the Y Record o ear at the Music Jo f the Day urna PR Awar lism and ds 2012Kerrang! takes its readers into the heads, hearts and lives of the people who make rock music. It creates emotional connections. James McMahon Editorwe think popular. 4. thereaderJim, 25, lives and breathes rock music: it informs his choice of friends, his hobbies, leisure time, attitudes, fashion sense and lifestyle. Above all he is fanatical about THEIR music. He engages with music 24/7, from the minute he wakes up til the minute he falls asleep: when he is not listening to music or watching music TV, he is talking to his friends about music, attending gigs or playing instruments and dreaming about rock stardom. He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced by musical icons and scenes. Like the bands he supports he is extremely loyal to the brands he trusts. The way he looks and the clothes he wears is integral to communicating his identity to the world.we think popular. 5. influenceBlack xs Kerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter their bands to win a recording deal with Search & Destroy Records. This generated 500 entrants, a huge spike in traffic and culminated in the final 4 bands fighting it out at a live gig at the O2.Kerrang! scores 69% for Influence vs Bauer ACT tracker:15-40. Which is made up of the following statements:l Talks to me in my language. l Is the authority in its market. l Has stuff I talk about with my friend. l Makes me feel more knowledgeable. l Like to be seen with this magazine. l Believe what I read in this magazine. Notable comsumer brands that have used Kerrang! in the last 12 months include:we think popular. 6. case studies The Approach Kerrang as part of a cross media campaign were briefed to deliver a creative execution designed to encourage young people to register to vote and communicate the ease of the voting registration process in the run up to the 2010 general election.Promotiondont be part of the silentgeneration! WANT TO MAKE YOUR VOICE HEARD? THEN MAKE SURE NOTHING STOpS YOU VOTING...IF SOMEONE told you to shut up, you wouldnt be impressed. Neither would you be stoked if someone told you your opinion didnt count so you should keep it to yourself. Would you feel the same if someone stopped you from voting in the next general election in XX, 2010? If youre 18 or over, dont give away your right to voice your opinion on whats happening in the country you live in make sure you make your voice heard by registering to vote. Yeah, we know, when it comes to stuff like politics, things seem complicated. Perhaps things have stopped you registering and voting before or are putting you off from registering this time; thoughts like its difficult, its a hassle, itll take too much time to fill in a complicated form, or I dont know how to register. But, honestly, registering to vote couldnt be simpler. And itll only take you three minutes! All you need to do is fill in a simple and short registration form its as easy as filling in your name, address, and a few other details. Fill one in online by visiting or you can getone sent to you in the post by calling 0800 3280 280. Straightforward, right? And if youre worrying that registering to vote isnt cool because none of your mates are bothered about doing it, or perhaps that your vote wont make any difference, then dont. Voting gives you a say on important issues that affect you from roads and recycling in your area, to education and climate change. You might think you dont want to vote now, but if an issue comes up that you want to have your say on, if youre on the register you can then vote on it. Remember, registering to vote doesnt mean you have to, it just means you can if you want to. In the United States, stars like Green Days Billie Joe Armstrong and Fall Out Boy have encouraged young people to seize the power of the youth vote, so why not follow their lead and inspire your mates to get involved too, because their vote just like yours really does count. If you have an opinion and have a voice, remember the only way for you to have your say is by registering to vote! Visit right now!It Only takes 3 MInutes! Therere not many things that you can do in three minutes let alone worthwhile things but voting is one of them! Seriously, its really, really easy to register to vote you can be well on your way to being registered to vote in less time than it takes to read this page! Or in less time than it takes to listen to Paramores new single The Only Exception (which, fact fans, would take you four minutes and 27 seconds!) Or in less time than it takes to beat the World Record for competitive eating 37hotdogs in 12 minutes... So what are you waiting for? All you need to do is fill in a Optional extra: Free your simple and short registration music with powerful stereo sound. form that includes your name, address, and a few other details. Fill one in online by visiting www. Then you just need to print the form, sign it, and send it to your local electoral registration office (you can get their address on this site too). Or you can get a form sent to you in the post by calling 0800 3280 280. How easy is that? Very easy!www.abOutMyvOte.cO.ukYOU CANT VOTE IF YOURE NOT REGISTERED. MAKE SURE YOU MAKE YOUR VOICE HEARD.Have your say by registering onlineThe Idea A 5 week multi media campaign that identifies with the core 17-24 audience and encourage them to register to vote. It will demonstrate that their voice counts and that if they dont register they wont be able to have their say. Ultimately we will drive potential voters to register their vote at or by calling.Bauer's range of brands offered a great opportunity to reach our target audiences - particularly young people - with a tailored and relevant message in the right environment. We were really impressed with the team's creativity, flexibility and excellent project management. I have no doubt that the campaign will help many young people register to vote. Clinton Proud, Head of Campaigns and Public Information at the Electoral Commission,we think popular. 7. CAse studiesBIFFY CLYRO EP Kerrang! negotiated a free exclusive Biffy Clyro EP download cover mount with all 12,000 downloads being redeemed on the first day.MY CHEMICAL ROMANCE BREAKOUT AD Warner Music wanted to do an ad with standout and that would appeal to their fans. We worked with the Kerrang! editorial team to produce this fantastic breakout ad.we think popular. 8. Brand extensionsDownload festival Kerrang! is the official media partner with Download Festival. With all the exclusive media coverage.Kerrang! awards This has got to be just about the best awards ceremony in the world Kelly Jones, Stereophonics175,000unique users450,000 page impressions307,244 twitter followers291,720Facebook fans we think popular.Kerrang! radio 1.3 million listeners - the biggest commercial radio station outside London and double the audience of XFMKerrang! tv K! TV attracts 1.6 million viewers every month and 730,000 are adults Download and K! Awards micro sites all drive PIs through reader interaction and voting 9. Ad Schedule on salecopy deadlineon salecopy deadlineJANUARY 2013 9 January 2013 16 January 2013 23 January 2013 30 January 201303 January 2013 10 January 2013 17 January 2013 24 January 2013JULY 2013 3 July 2013 10 July 2013 17 July 2013 24 July 2013 31 July 201327th June 2013 4th July 2013 11th July 2013 18th July 2013 25 July 2013FEBRUARY 2013 6 February 2013 13 February 2013 20 February 2013 27 February 201331 January 2013 07 February 2013 14 February 2013 21 February 2013AUGUST 2013 7 August 2013 14 August 2013 21 August 2013 28 August 20131 August 2013 8 August 2013 15 August 2013 22 August 2013MARCH 2013 6 March 2013 13 March 2013 20 March 2013 27 March 201328th February 2013 7 March 2013 14 March 2013 21 March 2013SEPTEMBER 2013 4 September 2013 11 September 2013 18 September 2013 25 September 201329 August 2013 5 September 2013 12 September 2013 19 September 2013APRIL 2013 3 April 2013 10 April 2013 17 April 2013 24 April 201328 March 2013 4 April 2013 11 April 2013 18 April 2013MAY 2013 1 May 2013 8 May 2013 15 May 2013 22 May 2013 29 May 2013OCTOBER 2013 2 October 2013 9 October 2013 16 October 2013 23 October 2013 30 October 201326 September 2013 3 October 2013 10 October 2013 17 October 2013 24 October 201325 April 2013 2 May 2013 9 May 2013 16 May 2013 23 May 2013NOVEMBER 2013 6 November 2013 13 November 2013 20 November 2013 27 November 201331st October 2013 7th November 2013 14th November 2013 21st November 2013JUNE 2011 5 June 2013 12 June 2013 19 June 2013 26 June 201330 May 2013 6 June 2013 13 June 2013 20 June 2013DECEMBER 2013 4 December 2013 11 December 2013 18 December 201328th November 2013 5th December 2013 12th December 2013we think popular. 10. Ad Specs Full PAGEHALF PAGE VERTICALHalf page horizontal1/4 page box1/4 page horizontal strip1/4 page vertical stripTrim 285 x 210Trim 285 x 103Trim 142 x 210Type 130 x 93Trim 71 x 210Trim 285 x 54Bleed 291 x 216 Bleed 291 x 109 Bleed 148 x 216Bleed 77 x 216Bleed 291 x 60Type 265 x 190Type 65 x 190Type 265 x 44 Type 265 x 93Type 130 x 190Advertising rates DISPLAY Full page fh Full page rop half page ibc/ obc dps fh dps ROP3,025 2,750 1,512 3,575 5,748 5,225advertorials full page 5,005 dps9,510 half page 2,752we think popular.PRODUCTION Please contact your creative solutions salesperson for production rates INSERTS Bound-in tip-on loose insert65 CPT 65 CPT 45 CPT 11. contact editorial team editor James McMahondeputy EDITOR Simon Youngnews editor Sam Coarereviews editorfeatures editorEditorial AssistantGeorge GarnerNick RuskellRyan Cooper0207 859 8451advertising HEAD OF MAGAZINES Clare ChamberlainASSOCIATE MEDIA DIRECTOR Fiona SeniorMusic commercial director Martin BojtosFILM Manager Liz Harriott0207 295 8560Games and consumer manager Stephen JoblingCREATIVE SOLUTIONS manager Stefanie DanielsCreative Solutions Manager Ariana DunneLive Music & Media planner Joel Hopkins0207 295 54270207 295 54830207 295 8589PRODUCTION Bob SoperBRAND DIRECTOR Rob Walsh0207 295 85910207 208 37020207 295 5474CLASSIFIEDKaren Gardiner020 7241 813901733 468288REGIONAL SALES OFFICELOOSE INSERTSH BAUER PUBLISHING Katharine Brown0161 868 3218 we think popular.Howard Foster0161 868 3214