kerrang! media pack
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we think popular.
the worlds lArGest UK weeKly mUsic mAGAzine
mediA pAcK 2014
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CirCulation 37,603readership 294,000abC1 profile 46%Mean age 27solus readership 74%
ABC July - Dec 2013 NRS July - Dec 2013
l Kerrang! has over 30 years of heritage and is the biggest music weekly in the world.
l Kerrang! reaches more young readers than any other music magazine. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for advertisers around film, games, mobile technology and government messages.
l Kerrang! is the original multimedia platform boasting magazine, online, radio, K! Awards, K! Tour, and K! podcasts.
l Kerrang! loves music, especially rock. Kerrang! is considered by its readers to be an integral part of the scene rather than just a commentator.
l Kerrang! readers are heavy spending consumers: 25% more per month on cosmetics/toiletries then national average, 16% more on clothing, 8% more on footwear and 38% more on gaming accessories
WhY adVertise?
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the MissionKerrang! takes its readers into the heads, hearts
and lives of the people who make rock music. It creates emotional connections.
James McMahon Editor
AWARD WINNINGJOURNALISMl James McMahon voted Editor of the Year at the Record of the Day Music Journalism and PR Awards 2012
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Pete, 25, lives and breathes rock music. It informs his choice of friends, his hobbies, leisure time, attitudes, fashion sense and lifestyle.
Above all he is fanatical about THEIR music and he is proud to be a part of the scene. When he is not listening to music or watching music TV, he is a high
consumer of all forms of technology. Pete is hugely passionate about everything he does whether it is going to Gigs, playing video games, planning holidays, going
shopping with friends or going to the cinema.
He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced by musical
icons and scenes. Like the bands he supports he is extremely loyal to the brands he trusts. The way he looks and the clothes he wears is integral to communicating his
identity to the world.
the reader
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influenCe
Black xsKerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter their bands to win a recording deal with Search & Destroy
Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in the final 4 bands fighting it out at a live gig at the O2.
Kerrang! scores 69% for Influence vs Bauer ACT tracker:15-40. Which is made up of the following statements:
l Talks to me in my language.l Is the authority in its market.l Has stuff I talk about with my friend.l Makes me feel more knowledgeable.l Like to be seen with this magazine.l Believe what I read in this magazine.
Notable consumer brands that have used Kerrang! in the last 12 months include:
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Case studies
YOU CANT VOTE IF YOURE NOT REGISTERED.
MAKE SURE YOU MAKE YOUR VOICE HEARD.
Promotion
dont be part of the silentgeneration! I F SOMEONE told you to shut up, you wouldnt be impressed. Neither would you be stoked if someone told you your opinion didnt count so you should keep it to yourself. Would you feel the same if someone stopped you from voting in the next general election in XX, 2010?
If youre 18 or over, dont give away your right to voice your opinion on whats happening in the country you live in make sure you make your voice heard by registering to vote.
Yeah, we know, when it comes to stuff like politics, things seem complicated. Perhaps things have stopped you registering and voting before or are putting you off from registering this time; thoughts like its difficult, its a hassle, itll take too much time to fill in a complicated form, or I dont know how to register. But, honestly, registering to vote couldnt be simpler. And itll only take you three minutes!
All you need to do is fill in a simple and short registration form its as easy as filling in your name, address, and a few other details.
Fill one in online by visiting www.aboutmyvote.co.uk or you can get
one sent to you in the post by calling 0800 3280 280. Straightforward, right?
And if youre worrying that registering to vote isnt cool because none of your mates are bothered about doing it, or perhaps that your vote wont make any difference, then dont.
Voting gives you a say on important issues that affect you from roads and recycling in your area, to education and climate change. You might think you dont want to vote now, but if an issue comes up that you want to have your say on, if youre on the register you can then vote on it. Remember, registering to vote doesnt mean you have to, it just means you can if you want to.
In the United States, stars like Green Days Billie Joe Armstrong and Fall Out Boy have encouraged young people to seize the power of the youth vote, so why not follow their lead and inspire your mates to get involved too, because their vote just like yours really does count. If you have an opinion and have a voice, remember the only way for you to have your say is by registering to vote! Visit www.aboutmyvote.co.uk right now!
Optional extra: Free your music with powerful stereo sound.
WANT TO MAKE YOUR VOICE HEARD? THEN MAKE SURE NOTHING STOpS YOU VOTING...
Therere not many things that you can do in three minutes let alone worthwhile things but voting is one of them! Seriously, its really, really easy to register to vote you can be well on your way to being registered to vote in less time than it takes to read this page! Or in less time than it takes to listen to Paramores new single The Only Exception (which, fact fans, would take you four minutes and 27 seconds!) Or in less time than it takes to beat the World Record for competitive eating 37
hotdogs in 12 minutes... So what are you waiting for? All you need to do is fill in a simple and short registration form that includes your name, address, and a few other details. Fill one in online by visiting www.aboutmyvote.co.uk. Then you just need to print the form, sign it, and send it to your local electoral registration office (you can get their address on this site too). Or you can get a form sent to you in the post by calling 0800 3280 280. How easy is that? Very easy!
It Only takes 3 MInutes!
www.abOutMyvOte.cO.uk Have your say by registering online
The approachKerrang as part of a cross media campaign were briefed to deliver a creative execution
designed to encourage young people to register to vote and communicate the ease of the voting registration process in the run up to the 2010 general election.
The IdeaA 5 week multi media campaign that identifies with the core 17-24 audience and
encourage them to register to vote. It will demonstrate that their voice counts and that if they dont register they wont be able to have their say. Ultimately we will drive potential voters to register their vote at www.aboutmyvote.co.uk or by calling.
Bauer's range of brands offered a great opportunity to reach our target audiences - particularly young people - with a tailored and relevant message
in the right environment. We were really impressed with the team's creativity, flexibility and excellent project management. I have no doubt that the
campaign will help many young people register to vote.
Clinton Proud, Head of Campaigns and Public Information at the Electoral Commission,
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BIFFY clYro epKerrang! negotiated a free exclusive
Biffy Clyro EP download cover mount with all 12,000 downloads being redeemed on the first day.
MY cheMIcal roMaNce BreakoUT ad
Warner Music wanted to do an ad with standout and that would appeal to their fans. We worked with the Kerrang!
editorial team to produce this fantastic breakout ad.
Case studies
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brand extensions
240,000unique users
480,000page iMpressions
431,000tWitter folloWers
421,355faCebook fans
kerraNg.coM
dowNload FesTIval Kerrang! is the official media partner with Download Festival. With all the
exclusive media coverage.
kerraNg! awards This has got to be just about the
best awards ceremony in the world
Kelly Jones, Stereophonics
DownloaD anD K! awarDs micro sites all Drive Pis through reaDer interaction anD voting
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ad sChedule
JANUARY 20141 January 20148 January 201415 January 201422 January 201429 January 2014
FEBRUARY 20145 February 201412 February 201419 February 201426 February 2014
MARCH 20145 March 201412 March 201419 March 201426 March 2014
APRIL 20142 April 20149 April 201416 April 201423 April 201430 April 2014
MAY 20147 May 201414 May 201421 May 201428 May 2014
JUNE 20144 June 201411 June 201418 June 201425 June 2014
JULY 20142 July 20149 July 201416 July 201423 July 201430 July 2014 AUGUST 20146 August 201413 August 201420 August 201427 August 2014
SEPTEMBER 20143 September 201410 September 201417 September 201424 September 2014
OCTOBER 20141 October 20148 October 201415 October 201424 October 201429 October 2014
NOVEMBER 20145 November 201412 November 201419 November 201426 November 2014
DECEMBER 20143 December 201410 December 201417 December 201424 December 201431 December 2014
23 December 201402 January 201409 January 201416 January 201423 January 2014
30 January 201406 February 201413 February 201420 February 2014
27 February 20146 March 201413 March 201420 March 2014
27 March 20143 April 201410 April 201417 April 201424 April 2014
1 May 20148 May 201415 May 201422 May 2014
29 May 20145 June 201412 June 201419 June 2014
26 June 20143 July 201410 July 201417 July 201424 July 2014
31 July 20147 August 201414 August 201421 August 2014
28 August 20144 September 201411 September 201418 September 2014
25 September 20142 October 20149 October 201416 October 201423 October 2014
30 October 20146 November 201413 November 201420 November 2014
27 November 20144 December 201411 December 201418 December 201418 December 2014
oN salecopY deadlINe oN sale
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adVertising rates DIsPlAYFull Page Fh 3,025 Full Page roP 2,750halF Page 1,512 iBc/ oBc 3,575DPs Fh 5,748DPs roP 5,225
ADVERToRIAlsFull Page 5,005DPs 9,510halF Page 2,752
PRoDuCTIonPlease contact your creative solutions salesPerson For ProDuction rates
InsERTsBounD-in 65 cPttiP-on 65 cPtloose insert 45 cPt
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EDItOr IN chIEFPhil Alexander
EDItOrJames McMahon
NEWS EDItOrSam Coare
ASSOcIAtE EDItOr (rEvIEWS)Nick Ruskell
FEAturES EDItOrGeorge Garner
EDItOrIAl ASSIStANtRyan Cooper
0207 859 8451
edITorIal TeaM
ContaCt
adverTIsINg
ASSOcIAtE MEDIA DIrEctOr
Matt Warne
0207 208 3557
GrOup BrAND DIrEctOrRob Walsh
0207 295 8591
MuSIc DIrEctOrMartin Bojtos
0207 295 5427
prodUcTIoNBob Soper
020 7241 8139
regIoNal sales oFFIceH BAUER PUBLISHING
Katharine Brown
0161 868 3218
classIFIed adverTIsINgMitchell Coulter
01733 366378
INserTs MaNagerSimon Buckenham
020 7208 3557
SENIOr trADING ExEcutIvE Kate Barker
020 7208 3571
FIlM MANAGErLiz Harriott
0207 295 8560
GAMES AND cONSuMEr MANAGEr
Keith Hillman
0207 208 3702
crEAtIvE SOlutIONS MANAGEr
Stefanie Daniels
0207 295 5483
crEAtIvE SOlutIONS MANAGEr
Rick Williams
0207 295 6741
lIvE MuSIc & MEDIA plANNEr
Joel Hopkins
0207 295 5474