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October 2014

Monthly Performance Pack

Christopher Duggan, BBC iPlayer

BBC Communications

07753302778 | [email protected]

Monthly summary – October 2014

Slide 2

• October saw 318 million programme requests on BBC iPlayer, the second highest monthly request figure ever (only March 2014 has beaten this, with 320m). Average daily requests increased in October to 10.2m, also close to record-beating.

• (Note: measurement issues in August and September meant that we were unable to capture around 15 million requests, we estimate, in those months. More details are on slide 4.)

• The big autumn titles dominated the top 20 for TV programmes, as expected – The Apprentice, The Great British Bake Off and Doctor Who. Drama series Our Girl also continued to perform very strongly.

• In October there was 80m requests on BBC iPlayer for radio programmes, an all time record. The return of The News Quiz proved popular in October along with the breakfast shows for Radio 1 and Radio 2, and Premier League Football.

• The proportion of requests across the 4 screens remained fairly stable in October, with computers delivering 30% of requests, tablets 23%, mobiles 19% and TV platforms 19%. For TV viewing only, requests from computers made up 23% of the total – behind TV platforms (25%) as well as tablets (28%) for the first time.

• Note: we have included September top 20 tables in this report as well as October, since data issues prevented us from publishing a report in September 2014.

Consistent with previous months:

• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in

terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users)

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time

Index

Slide 3

Page Content

4-8 Monthly BBC iPlayer requests by media type and device type

9 Notes about the data in this report

10 Weekly request latest 6 months

11 Top TV programmes (September data is on slide 13)

12 Top radio programmes (September data is on slide 14)

15 TV and radio requests - live vs catch-up

16 Use of BBC iPlayer for TV by time of day

17 Use of BBC iPlayer for radio by time of day

18 Profile of BBC iPlayer users

19 Glossary

Total monthly BBC iPlayer requests across all platforms, since 2009

October saw 318 million programme requests on BBC iPlayer, the second highest monthly figure ever, with only March getting more at 320m.

Some data was not captured in August and September 2014 – we estimate around 3.5m requests in August, and 11.5m

requests in September, but since we cannot accurately assess by device or date, we are not including our estimates in bar charts in this report.

Slide 4

16

18

27

24

25

25

26

25

26

26

29

28

32

30

33

30

33

31

27

28

28

31

32

32

35

32

38

33

37

36

37

40

40

44

46

44

46

46

48

45

49

42

45

46

50

49

40

42 61

68

72

74

76

69

77

74

69

63

68

69

74

67

72

64

71

70

66

64

75

80

45

50 52

52

55

51

62

59

61

71

78

86

88

87

84

93

97

86

87

91

86 108

109

114

127

117

122

108

122

120

117

115

113

134

139

143

145

14

6

142

140

138

125

130

151

150

165

167

174

212

194

200

183

181

170

164

159

176

200

198

202 2

42

234

248

204

202

190

165

179

184

237

62

69 78

76

81

76 87

85

87 97 107

114

120

116

118

123

130

117

114

119

114 1

39

141

145

162

148

160

141 159

157

153

155

153 1

78

185

18

7

191

192

190

185

187

167

175 1

96

199

213

207

217

272

26

2

272

257

257

239

242

234

245 263

266

271

315

301

320

268

273

260

231

243

259

318

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Requests for TV programmes

Requests for radio programmes

Please refer to slide 9 for guide notes

Mill

ion

s o

f re

qu

est

s p

er m

on

th

SO

ME

DA

TA

MIS

SIN

G

0.6

0

.7

0.9

0

.8

0.8

0

.8

0.8

0

.8

0.9

0

.9

1.0

0

.9

1.0

1

.1

1.1

1

.0

1.1

1

.0

0.9

0

.9

1.0

1

.0

1.1

1

.0

1.1

1

.1

1.2

1

.1

1.2

1

.2

1.2

1

.3

1.3

1

.4

1.5

1

.4

1.5

1

.6

1.6

1

.5

1.6

1

.4

1.4

1

.5

1.7

1

.6

1.3

1

.4

2.0

2

.4

2.3

2

.5

2.4

2

.3

2.5

2

.4

2.3

2

.0

2.3

2

.2

2.4

2

.4

2.3

2

.1

2.3

2

.3

2.1

2

.1

2.5

2

.6

1.6

1

.8

1.7

1

.7

1.8

1

.7

2.0

1

.9

2.0

2

.3

2.6

2

.8

2.9

3

.1

2.7

3

.1

3.1

2

.9

2.8

2

.9

2.9

3.5

3

.6

3.7

4

.1

4.2

3

.9

3.6

3

.9

4.0

3

.8

3.7

3

.8 4.3

4

.6

4.6

4

.7 5.2

4

.6

4.7

4

.5

4.2

4

.2 4.9

5

.0

5.3

5

.6

5.6

6

.8 6.9

6

.4

6.1

5

.8

5.7

5

.3

5.1

5

.9

6.5

6

.6

6.5

7

.8

8.4

8

.0

6.8

6

.5

6.3

5

.3

5.8

6.1

7

.7

2.1

2

.4

2.5

2

.5

2.6

2

.5

2.8

2

.7

2.9

3

.3

3.6

3

.7

3.9

4

.2

3.8

4

.1

4.2

3

.9

3.7

3

.8

3.8

4.5

4

.7

4.7

5.2

5

.3

5.2

4

.7 5.1

5

.2

4.9

5

.0

5.1

5.8

6.2

6

.0

6.2

6.8

6

.1

6.2

6

.0

5.6

5

.7 6

.3

6.6

6

.9

6.9

7

.0

8.8

9.3

8

.8

8.6

8

.3

8.0

7

.8

7.5

8.2

8

.5 8.9

8

.7

10.2

1

0.7

1

0.3

8

.9

8.8

8

.7

7.5

7.8

8

.6

10.2

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Daily TV requests

Daily radio requests

Average daily BBC iPlayer online requests

Slide 5

Mill

ion

s o

f re

qu

est

s p

er

da

y (

ave

rag

e m

on

thly

)

Average daily requests increased in October to 10.2 million, close to the records seen earlier in 2014.

Some data was not captured in August and September 2014 – we estimate around 3.5m requests in August, and 11.5m requests in September, but since we cannot accurately assess by device or date, we are not including our estimates in bar charts in this report.

Measurement

correction


SO

ME

DA

TA

MIS

SIN

G

43 42 45 56 54 59 51 49 50 43 45 49 62

53 53 57 71 69

77 68 65 58 51 57 61

72

102 102 97

110 105 105

82 90 86

77 72 71

96

11 10 10

12 11

11

9 9 8

6 8 10

11 34 36 35

39 36

39

30 34 31

25 32 36

41 7 7 7

8 8

8

7 7 6

6 7

7

8 17 20

19 20 22

22 23

25

28 263 266 271

315 301

320

268 273 260

231 243

259

318

Oc

t

No

v

De

c

Jan

-14

Fe

b

Ma

r

Ap

r

Ma

y

Jun

Jul

Au

g

Se

p

Oc

t

Unknown

Internet TV /

connected devices

TV platform

operators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

TV and radio: Requests for programmes by device type

The proportion of requests across the four screens remained fairly stable in October.

Some data was not captured in August and September 2014 – we estimate around 3.5m requests in August, and 11.5m requests in September, mainly on computers, so figures for these months should be treated with caution.

Slide 6 Please refer to slide 9 for guide notes

16% 16% 17% 18% 18% 18% 19% 18% 19% 19% 19% 19% 19%

20% 20% 21% 22% 23% 24% 25% 24% 22% 22% 23% 24% 23%

39% 38% 36% 35% 35% 33% 31% 33% 33% 33% 30% 28% 30%

4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 3% 4% 3%

13% 13% 13% 13% 12% 12% 11% 13% 12% 11% 13% 14% 13%

3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 3% 3% 2%

5% 6% 7% 6% 6% 6% 7% 7% 8% 10% 9% 10% 9%

Oc

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No

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Au

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Se

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% of requests Number of requests (millions)

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.

42%

19%

SOME DATA

MISSING

SOME DATA

MISSING

AUG-SEP

TV only: Requests for programmes across BBC iPlayer by device type

In October, TV requests from computers made up 23% of the total – behind TV platforms as well as tablets for the first time.

Some data was not captured in August and September 2014 – we estimate around 3.5m requests in August, and 11.5m

requests in September, mainly on computers, so figures for these months should not be trusted.


33 31 34 45 43 44 36 34 36 31 34 38 47

49 49 53

66 64 71 61 59 52 46 52

56 66

66 65 62

71 71 72

58 58 54

46 40 31

55 11 10 10

12 11 11

9 9

8

6 8 10

11 34 36 35

39 36 39

30 34 30

25 31 36

41 7 7 7

8 8

8

7 7

6

6 7 7

7 200 198 202

242 234

248

204 202 190

165 179 184

237

Oc

t

No

v

De

c

Jan

-14

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Au

g

Se

p

Oc

t

Unknown

Internet TV /

connected devices

TV platform operators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

16% 16% 17% 18% 18% 18% 18% 17% 19% 19% 19% 21% 20%

25% 25% 26% 27% 27% 29% 30% 29% 27% 28% 29% 30% 28%

33% 33% 31% 29% 30% 29% 28% 29% 28% 28% 22% 17% 23%

5% 5% 5% 5% 5% 5% 5% 4% 4% 4% 5%

5% 5%

17% 18% 17% 16% 15% 16% 15% 17% 16% 15% 18% 20% 17%

3% 3% 4% 3% 3% 3% 3% 3% 3% 3% 4% 4% 3%

Oc

t

No

v

De

c

Ja

n-1

4

Fe

b

Ma

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Ap

r

Ma

y

Ju

n

Ju

l

Au

g

Se

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Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox 360.


48%

25%

SOME DATA

MISSING

SOME DATA

MISSING

AUG-SEP

10 11 11 12 11 14 15 15 14 12 11 11 15

4 4 4 5 56 7 6 6 5 5 6

6

36 37 3639

3432

2432 32

31 32

4041

1316 17

17

1619

18

18 1817 16

17

1863

68 69

74

67

72

64

71 7066 64

75

80

Oc

t

No

v

De

c

Jan-1

4

Feb

Ma

r

Ap

r

Ma

y

Jun

Jul

Aug

Sep

Oc

t

Unknown

Internet TV /connected devices

TV platform operators

Games consoles

Computers

Tablets

Mobile devices

TOTAL

Radio only: Requests for programmes across BBC iPlayer by device type


There were 80 million radio requests in October – up +7% month-on-month and an all time record. The proportion of requests from mobiles and tablets increased to 26%, while those from computers decreased to 51%.

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device.


16% 16% 16% 16% 17% 20% 23% 21% 20% 18% 17% 15% 18%

6% 6% 6% 7% 7% 8%

10% 9% 8%

8% 9% 7%

7%

57% 55% 52% 53% 51% 45% 38% 45% 46% 48% 49% 54% 51%

20% 24% 25% 23% 24% 26% 28% 25% 25% 26% 25% 23% 23%

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4

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Notes for figures in this report

Slide 9

The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than

BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems.

These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is

on page 18.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined

by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working

towards 100% sample over the coming months

• Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per

series.

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further

changes in the data in future releases as we continue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We

cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out

console, or on the BBC iPlayer website itself

• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length

programmes which have been transmitted on a TV channel or radio station

• BBC iPlayer stats measurement was under-representing radio data up to mid-January 2013, when a problem was corrected, and radio

requests from week 12 2014 to week 17 2014 were undercounted.

• TV requests were undercounted from 20th August 2014 – 16th September 2014 due to a measurement issue – we estimate around 15 million

requests were not captured during this time, mainly for catch-up requests on computers (but not exclusively).

Weekly BBC iPlayer online requests – latest 6 months (excluding Virgin Media cable and Sky) See page 9 for more details

Slide 10

Average weekly requests increased to 66 million across October, with the last week of the month achieving an all-time record of 71m requests.

Some data was not captured in August and September 2014 – we estimate around 3.5m requests in August, and 11.5m requests in September, but since we cannot accurately assess by device or date, we are not including our estimates in bar charts in this report.

42 45 38 39 40 40 41 41 40 39 35

31 32 33 35 38 37 37 34 35 40 41 43 46 48 50 53

17 16

16 16 15 16 16 17 17 15 15

14 14 14 15

15 15 15 17 17

18 18 18

18 19

19 18

59 61

54 55 55 55 57 58 56 54

51

46 46 47 50

53 52 52 51 52

57 59 61

64 66

69 71

28 A

pr

05 M

ay

12 M

ay

19 M

ay

26 M

ay

02-J

un

09-J

un

16 J

un

23 J

un

30 J

un

07 J

ul

14 J

ul

21-J

ul

28-J

ul

04-A

ug

11 A

ug

18 A

ug

25 A

ug

01 S

ep

08 S

ep

15 S

ep

22 S

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29 S

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06 O

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13 O

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20 O

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27 O

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TV Requests

Radio Requests


SOME DATA IS

MISSING IN THESE

WEEKS

BBC iPlayer - top 20 TV episodes, October 2014 (excluding Virgin Media cable and Sky)

Slide 11

The Apprentice Series 10 Episode 1 1,922,000



The Great British Bake Off Series 5 Semi-final – Ep.9 1,668,000

Our Girl Series 1 Episode 4 1,536,000


The Great British Bake Off Series 5 Episode 10 1,373,000

Doctor Who Series 8 Episode 7 1,364,000



Bad Education Series 3 Episode 3 1,293,000





Waterloo Road Series 10 Episode 1 1,184,000

EastEnders 07/10/14 1,155,000

EastEnders 03/10/2014 1,152,000

EastEnders 06/10/2014 1,145,000



The Great British Bake Off Series 5 Semi-final – Ep.9 1,668,000




Waterloo Road Series 10 Episode 1 1,184,000

EastEnders 07/10/14 1,155,000

Strictly Come Dancing Series 12 Week 2 Episode 4 967,000

Russell Howard's Good News Series 9 Episode 1 907,000

Human Universe Episode 1 754,000

Peaky Blinders Series 2 Episode 1 749,000

Life Story Episode 1 739,000

The Apprentice ‘Meet The Candidates’ Exclusive 693,000

Casualty Series 29 Episode 5 683,000

The Driver Episode 3 677,000

Formula 1 2014 The Japanese Grand Prix 05/10/2014 662,000

The Missing Episode 1 657,000

Not Going Out Series 7 Episode 1 635,000

Mock the Week Series 13 Episode 11 560,000

Have I Got News for You Series 48 Episode 4 520,000

BBC iPlayer Top 20 TV episodes – All

Total requests per ep. BBC iPlayer Top 20 TV episodes –

most requested episode per series Total requests per ep.


The Apprentice returned at the top of the list in October, and the iPlayer-exclusive ‘Meet The Candidates’ delivered a strong 693k requests. The final episodes of The Great British Bake Off were also in the top 5 episode of the month, and Our Girl, Doctor Who and Bad Education continued to perform very strongly.

BBC iPlayer - top 20 radio episodes, October 2014 (excluding Virgin Media cable and Sky)

Slide 12

The News Quiz Series 85 Episode 1 147,000

5LS Premier League Football Man Utd v Chelsea 146,000

The Now Show Series 44 Episode 6 136,000

The Radio 1 Breakfast Show 17/10/2014 134,000

The Chris Evans Breakfast Show 17/10/2014 133,000





5LS Premier League Football Liverpool v Hull City 124,000











The News Quiz Series 85 Episode 1 147,000

5LS Premier League Football Man Utd v Chelsea 146,000




Ken Bruce 17/10/2014 107,000

Annie Mac 10/10/2014 102,000

Today 21/10/14 97,000

Sherlock Holmes 18/10/2014 97,000

Fearne Cotton 17/10/2014 94,000

Steve Wright in the Afternoon 22/10/2014 94,000

Scott Mills 10/10/14 93,000

Just a Minute Series 70 Episode 8 89,000

Jeremy Vine 23/10/14 87,000

The Unbelievable Truth Series 5 Episode 1 85,000

Classic Serial Rebus: Set in Darkness Episode 2 84,000

The Archers 13/10/14 79,000

Graham Norton 18/10/2014 76,000

Pick of the Pops 1969 and 1984 18/10/2014 75,000

DI Cromwell Episode 1 70,000

BBC iPlayer Top 20 Radio episodes – All

Total requests per ep. BBC iPlayer Top 20 Radio episodes –


The return of The News Quiz proved popular in October along with the breakfast shows for Radio 1 and Radio 2, and Premier League Football.


BBC iPlayer - top 20 TV episodes, September 2014* (excluding Virgin Media cable and Sky)

Slide 13











Doctor Who Series 8 Episode 6 973,000

EastEnders 16/09/2014 972,000

EastEnders 23/09/2014 960,000

EastEnders 19/09/2014 892,000

EastEnders 26/09/2014 886,000

EastEnders 18/09/2014 866,000

Doctor Who Series 8 Episode 2 845,000

EastEnders 22/09/2014 842,000

EastEnders 12/09/2014 833,000

EastEnders 08/09/2014 826,000





EastEnders 16/09/2014 972,000

In the Club Episode 5 738,000

Strictly Come Dancing S12 Week 1 - Show 2 Episode 3 708,000

Our Zoo Episode 1 620,000

Big School Series 2 Episode 1 618,000

The Driver Episode 1 591,000

Cuckoo Series 2 Episode 5 571,000

The Next Step Episode 15 471,000

Mock the Week Series 13 Episode 8 469,000

The Graham Norton Show Series 16 Episode 1 454,000

Formula 1 2014 The Singapore Grand Prix Highlights 429,000

Match of the Day 2 2014/15 21/09/14 422,000

Casualty Series 29 Episode 3 395,000

Would I Lie to You? Series 8 Episode 2 385,000

Wolfblood Series 3 Episode 1 377,000

Scotland Decides Part 1 18/09/2014 375,000

BBC iPlayer Top 20 TV episodes – All

Total requests per ep. BBC iPlayer Top 20 TV episodes –



* We are including September top 20 tables in this report since data issues prevented us from publishing a report in Sept 2014. Data for these titles may be under-counting.

The Great British Bake Off and Doctor Who continued to prove very popular in September, making up 7 of the top 10. Bad Education and new series Our Girl also performed strongly.

BBC iPlayer - top 20 radio episodes, September 2014* (excluding Virgin Media cable and Sky)

Slide 14

The Ryder Cup 2014 Day Three Singles 28/09/2014 217,000

The Ryder Cup 2014 Day Two Foursomes 27/09/2014 160,000

5LS Premier League Football Arsenal v Manchester City 139,000


Today 19/09/14 131,000




5LS Premier League Football Liverpool v Everton 121,000


Dead Ringers Series 12 Episode 6 115,000


Annie Mac 26/09/2014 113,000

5 live Sport Premier League Football 2014-15 13/09/14 113,000

5LS Premier League Football 2014 Man United v QPR 112,000


The Ryder Cup 2014 Day Two Fourballs 27/09/2014 110,000




The Ryder Cup 2014 Day Three Singles 28/09/2014 217,000

5LS Premier League Football Arsenal v Manchester City 139,000


Today 19/09/14 131,000



Dead Ringers Series 12 Episode 6 115,000

Annie Mac 26/09/2014 113,000

Just a Minute Series 70 Episode 6 99,000

Fearne Cotton 30/09/2014 95,000

Ken Bruce 30/09/2014 94,000

Cricket England v India 05/09/2014 94,000

5LS The Monday Night Club Transfer Deadline Special 94,000

Steve Wright in the Afternoon 17/09/2014 90,000

5LS League Cup Football Arsenal v Southampton 90,000

Zane Lowe 23/09/2014 88,000

Scott Mills 18/09/14 87,000

Jeremy Vine 17/09/2014 82,000

The Archers 15/09/14 81,000

Jeremy Hardy Speaks to the Nation Series 10 Episode 1 77,000

BBC iPlayer Top 20 Radio episodes – All

Total requests per ep. BBC iPlayer Top 20 Radio episodes –


* We are including September top 20 tables in this report since data issues prevented us from publishing a report in Sept 2014.

5 Live’s coverage of The Ryder Cup proved popular in September along with Premier League Football. The Chris Evans Breakfast Show and the return of The Now Show also performed strongly.


TV and radio requests: live vs catch-up online requests (excluding Virgin Media cable and Sky) See page 9 for more details

Slide 15

The proportion of live requests to TV decreased to 9% in October, with less live sport and music on air in the autumn. Live listening made up 83% of radio requests.

This information cannot be provided for TV requests in August and September 2014 due to the missing data.

% requests for TV programmes % requests for radio programmes

89

87

89

90

88

89

89

88

86

85

91

11

13

11

10

12

11

11

12

14

15

9

Oc

t

No

v

De

c

Ja

n-1

4

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

Ju

l

Au

g

Se

p

Oc

t

On-demand Simulcast

17

19

19

19

19

21

23

20

18

19

21

18

17

83

81

81

81

81

79

77

80

82

81

79

82

83

Oc

t

No

v

De

c

Ja

n-1

4

Fe

b

Ma

r

Ap

r

Ma

y

Ju

n

Ju

l

Au

g

Se

p

Oc

t

On-demand Simulcast


DA

TA U

NA

VA

ILA

BLE

DA

TA U

NA

VA

ILA

BLE

BBC iPlayer – use for TV online by time of day, October 2014

Slide 16

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

TV viewers

BBC iPlayer TV requests

Internet users (any website)

TV peak – 26.1 million

BBC iPlayer peak –634,000

Internet peak – 28.4 million

No

te: e

ac

h li

ne

ha

s a

ve

ry d

iffe

ren

t sc

ale

(s

ee

pe

aks)

Sources – TV from BARB October 2014, internet from Nielsen March 2012, BBC iPlayer from BBC iStats October 2014 - see footnotes on final page for more detail


BBC iPlayer – use for radio online by time of day, October 2014


The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

06

:00

07

:00

08

:00

09

:00

10

:00

11

:00

12

:00

13

:00

14

:00

15

:00

16

:00

17

:00

18

:00

19

:00

20

:00

21

:00

22

:00

23

:00

00

:00

01

:00

02

:00

03

:00

04

:00

05

:00

Radio listeners

BBC iPlayer requests

for radio

Internet users (any

website)

Sources – radio from RAJAR Q3 2014, internet from Nielsen March 2012,

BBC iPlayer from BBC iStats October 2014 - see footnotes on final page for more detail

Radio peak – 13.5 million

BBC iPlayer peak – 174,000 Internet peak –

28.4 million

No

te: e

ac

h li

ne

ha

s a

ve

ry

diffe

ren

t sc

ale

(se

e p

ea

ks)

BBC iPlayer use by demographic


The profile of users of the BBC iPlayer is measured on a monthly survey of 700+ UK adults. The gender profile is even between men and women in Q3 14.

70

63

59

59

57

56

58

57

57

57

57

5

5

53

51

53

51

52

50

52

52

51

50

5

0

53

51

52

50

31

37

4

1

41

43

44

42

43

43

43

43

45

47

49

47

49

48

5

0

48

4

8

49

50

50

47

49

4

8

50

Q1

08

Q3 Q1

09

Q3 Q1

10

Q3 Q1

11

Q3 Q1

12

Q3 Q1

13

Q3 Q1

14

Q3

Women

Men

38

39

40

42

43

43

43

42

43

42

44

41

41

38

40

39

39

38

39

38

37

37

37

38

37

37

38

40

41

44

41

40

40

42

43

3

7

40

38

40

4

0

41

40

40

41

39

3

9

38

40

39

40

39

39

4

0

38

22

2

0

16

17

1

7

17

1

6

15

19

1

8

18

19

19

21

20

22

2

0

23

2

2

24

22

24

22

2

4

24

23

24

Q1

08

Q3 Q1

09

Q3 Q1

10

Q3 Q1

11

Q3 Q1

12

Q3 Q1

13

Q3 Q1

14

Q3

55+

35-54

16-34

50 49 49 48

50 51 51 52

Users of BBC

iPlayer

Home

broadband

users

All TV viewers All radio

listeners

Women

Men

38 34 31 31

38 36

34 34

24 30 35 35

Users of BBC

iPlayer

Home

broadband

users

All TV viewers All radio

listeners

55+

35-54

16-34

User profiles - TV from BARB (Q2 14), radio from RAJAR (Q2 14), broadband from BARB (Q214)

Glossary

Slide 19

• Stream – click to play instantly

• Download – save to your device to play later. We cannot report on playback of downloads due to technical and data

privacy restrictions

• Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at

work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is

the industry-standard way of counting “users” or “visitors” to websites

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where

a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate

reaction on the website

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available

on BBC iPlayer

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on

traditional TV / radio stations

Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

monthly performance pack october 2014downloads.bbc.co.uk/mediacentre/iplayer/iplayer... · the big...

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