My brother the devil(indie film)

To know facts for this film in order to use it has indie case study in exam

trailer

• UK: http://www.youtube.com/watch?v=hZjXLaDbU8A&safe=active

• US: http://www.youtube.com/watch?v=9BirEzbDm9w&safe=active

website

• http://candimybrother.blogspot.co.uk/

• This is another teacher’s website on the film (has various info)

• I got this website from the training day I went on in March

director

• Sally El Hosaini

• Has won many awards for the film (main ones in red)

• Won Best European Film at Berlinale• Won Best Cinematography at Sundance Film Festival• Won CBA Worldview Sundance Impact Award at Sundance London• Won Best Newcomer - Sally El Hosaini at BFI London Film Festival• Won Most Promising Newcomer - Sally El Hosaini at Evening Standard Film

Awards• Won Grand Jury Award at LA Outfest• Won Audience Award - Annonay Film Festival, France• Won BIFA for Best Newcomer - James Floyd at British Independent Film Awards• Won Best Actor - James Floyd at Milan Film Festival• Won New Vision Award for Cinematography - Manaki Brothers Film Festival,

Macedonia• Honorable Mention Outstanding First Feature, Frameline Film Festival• Nominated Grand Jury Prize at Sundance Film Festival• Nominated BIFA Douglas Hickox award for Best Debut Film - Sally El

Hosaini at British Independent Film Awards• Nominated Sutherland Trophy (Best First Film) - Sally El Hosaini at BFI London Film

Festival• Nominated Most Promising Newcomer - James Floyd at Evening Standard Film

Awards• Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival•

owners

• Production (multiple indie companies): – Rocks Nest Entertainment, Wild Horses Film Company

• Distribution (also indie companies):– UK: Verve Pictures (they have website for film!)

http://www.vivaverve.com/product.php/215/1/my_brother_the_devil

– North America: 108 media

• They are not vertically or horizontally integrated….just indie and the film needed 2 different companies – (similar to skyfall – EON PRODUCTIONS + SONY + MGM– Different as these are massive conglomerates who are vertically and

horizontally integrated (have parent and subsidiaries who released all the other stuff associated with film)

• Relatively small budget and didn’t make very much……unlike skyfall!

Release (exhibition)

• Cinema: nov 2012– Shown in CURZON (arthouse cinema in london) (for niche

audiences)– Ritzy in Brixton

• DVD: march 2013

• Budget: £650,000

• Only released in UK & north america = English speaking & small film

audiences

• For local audiences (esp east london people who could relate to the film) (but how will they watch if not mainstream?)

• For niche audiences: specific/niche subject –arabs brothers in east london

• Some global – it made $10,000 in america (they could know about it on facebook page or being an arthouse film lover)– Only really appealing for north American audiences

(english speaking) – not distr

Reception (how audiences felt about it)

• It has been critically acclaimed with rave reviews, including:

• The Hollywood Reporter called it "A crackling debut...Slick, muscular, entertaining and emotionally satisfying.“

• [2]Empire named it "a compelling gangland saga...crisp, cool and consistently street-smart."

• [3]Variety wrote 'An energetic and imaginative tale...a film that so artfully refuses to surrender to convention.'

• [4]The Independent praised it as 'gritty and gripping‘

• [5]The Daily Telegraph called it their 'favourite narrative feature' at Sundance

• [6]Total Film gave it film of the day and placed it in its Top 3 Films at Sundance

• [7]Screen International named it 'a luminous event'

• [8]It currently holds a 90% fresh rating on Rotten Tomatoes[9]

http://www.rottentomatoes.com/m/my_brother_the_devil_2012/

Production & post production

• Filmed on alexi arri camera (digital)

• Filmed in 2 locations: london & hackney

• Fairly short production time (digital made it faster/more efficient – (no waiting for prints/dailies! Director can see what film will look like whilst filming (they can’t afford to make mistakes (like re-filming)…..able to make ‘realism’ come to life quickly and easily!

• Post-production……(rented and liaised with other companies for editing) – HireWorks (HD Avid equipment rental)– Point1Post (sound re-recording)– Sapex Scripts (post production script services)

marketing

• Very limited above the line as small indie film – a few posters in local arthouse cinemas and in local areas (unlike skyfall)

• No website but have facebook & twitter page

• Was in many film festivals and won loads of awards

Technologydigital technology, proliferation, technological convergence

• Shot on digital alexa arri (same as skyfall!)……indie films being able to shoot on same cameras as big films (proliferation) – crisp, clear and portrays realism (the director (cost about £90,000)

• Trailer on youtube & vimeo (online)

• Can buy on DVD (but not as many or as much marketing or in as many shops as skyfall……in niche shops/cinemas (curzon sells the DVD)

• Can buy on itunes (easy for audience and convergence)

Online competition (filmbeat)!

Uh oh…..pirated (exchange)

• Because of digital technology, (which is proliferation of hardware)…..and technological convergence….. (the internet and smart techy audiences know how and will do this (because its pretty easy)

• Remember they don’t money to protect against piracy (like big films have expensive strategies)

Exhibition/exchange

• Exhibition = showing to audience (cinema & DVD)

• Exchange = exchange from institution to audience

Exhibition (Cinema)Institution to audience

Exhibition (DVD)Institution to audience

ExchangeAudience to audience

-Curzon & Brixton Ritsy = digital projection-this was funded by the Digital Screen Network (BFI)!(able to get quality and indie to audiences!!!)

DVD & blu ray can get at…..

1) Indie shops (curzonshop)

2) Asda!3) Online – amazon, verve

website, etc4) Rent/buy on Itunes

Piracy online (movie 2K)

Synergy/ cross-media convergence

• There isn’t really (no money –investors/businesses wouldn’t get any money as such small audiences) any but….. (unlike skyfall who had

loads….In and out of sony!)

• The song? (local artist in east london) – used film to promote his song?

• This is example of very small – he might have even done for free to promote himself/song?