My brother the devil(indie film)

To know facts for this film in order to use it has indie case study in exam

trailer

• UK: http://www.youtube.com/watch?v=hZjXLaDbU8A&safe=active

• US: http://www.youtube.com/watch?v=9BirEzbDm9w&safe=active

website

• http://candimybrother.blogspot.co.uk/

• This is another teacher’s website on the film (has various info)

• I got this website from the training day I went on in March

director• Sally El Hosaini

• Has won many awards for the film (main ones in red)

• Won Best European Film at Berlinale• Won Best Cinematography at Sundance Film Festival• Won CBA Worldview Sundance Impact Award at Sundance London• Won Best Newcomer - Sally El Hosaini at BFI London Film Festival• Won Most Promising Newcomer - Sally El Hosaini at Evening Standard Film Awards• Won Grand Jury Award at LA Outfest• Won Audience Award - Annonay Film Festival, France• Won BIFA for Best Newcomer - James Floyd at British Independent Film Awards• Won Best Actor - James Floyd at Milan Film Festival• Won New Vision Award for Cinematography - Manaki Brothers Film Festival,

Macedonia• Honorable Mention Outstanding First Feature, Frameline Film Festival• Nominated Grand Jury Prize at Sundance Film Festival• Nominated BIFA Douglas Hickox award for Best Debut Film - Sally El Hosaini at

British Independent Film Awards• Nominated Sutherland Trophy (Best First Film) - Sally El Hosaini at

BFI London Film Festival• Nominated Most Promising Newcomer - James Floyd at Evening Standard Film Awards• Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival•

owners• Production (2 indie companies):

– Rocks Nest Entertainment, Wild Horses Film Company

• Distribution (also indie companies):– UK: Verve Pictures (they have website for film!)

http://www.vivaverve.com/product.php/215/1/my_brother_the_devil

– North America: 108 media

• They are not vertically or horizontally integrated….just indie and the film needed 2 different companies – (similar to skyfall – EON PRODUCTIONS + SONY + MGM– Different as these are massive conglomerates who are vertically and horizontally integrated

(have parent and subsidiaries who released all the other stuff associated with film)

• Relatively small budget and didn’t make very much……unlike skyfall!

Release (exhibition)

• Cinema: nov 2012– Shown in CURZON (arthouse cinema in london) (for niche

audiences)– Ritzy in Brixton

• DVD: march 2013

• Budget: £650,000

• Only released in UK & north america = English speaking & small film

audiences

• For local audiences (esp east london people who could relate to the film) (but how will they watch if not mainstream?)

• For niche audiences: specific/niche subject – arabs brothers in east london

• Some global – it made $10,000 in america (they could know about it on facebook page or being an arthouse film lover)– Only really appealing for north American audiences (english

speaking) – not distr

Reception (how audiences felt about it)• It has been critically acclaimed with rave reviews, including:

• The Hollywood Reporter called it "A crackling debut...Slick, muscular, entertaining and emotionally satisfying.“• [2]Empire named it "a compelling gangland saga...crisp, cool and consistently street-smart." • [3]Variety wrote 'An energetic and imaginative tale...a film that so artfully refuses to surrender to convention.' • [4]The Independent praised it as 'gritty and gripping‘• [5]The Daily Telegraph called it their 'favourite narrative feature' at Sundance • [6]Total Film gave it film of the day and placed it in its Top 3 Films at Sundance • [7]Screen International named it 'a luminous event' • [8]It currently holds a 90% fresh rating on Rotten Tomatoes[9]

http://www.rottentomatoes.com/m/my_brother_the_devil_2012/

Production & post production• Filmed on alexi arri camera (digital)

• Filmed in 2 locations: london & hackney

• Fairly short production time (digital made it faster/more efficient – (no waiting for prints/dailies! Director can see what film will look like whilst filming (they can’t afford to make mistakes (like re-filming)…..able to make ‘realism’ come to life quickly and easily!

• Post-production……(rented and liaised with other companies for editing) – HireWorks (HD Avid equipment rental)– Point1Post (sound re-recording)– Sapex Scripts (post production script services)

marketing

• Very limited above the line as small indie film – a few posters in local arthouse cinemas and in local areas (unlike skyfall)

• No website but have facebook & twitter page

• Was in many film festivals and won loads of awards

Technologydigital technology, proliferation, technological convergence

• Shot on digital alexa arri (same as skyfall!)……indie films being able to shoot on same cameras as big films (proliferation) – crisp, clear and portrays realism (the director (cost about £90,000)

• Trailer on youtube & vimeo (online)

• Can buy on DVD (but not as many or as much marketing or in as many shops as skyfall……in niche shops/cinemas (curzon sells the DVD)

• Can buy on itunes (easy for audience and convergence)

Online competition (filmbeat)!

Uh oh…..pirated (exchange)• Because of digital technology, (which is proliferation of hardware)…..and

technological convergence….. (the internet and smart techy audiences know how and will do this (because its pretty easy)

• Remember they don’t money to protect against piracy (like big films have expensive strategies)

Exhibition/exchange• Exhibition = showing to audience (cinema & DVD)

• Exchange = exchange from institution to audience

Exhibition (Cinema)Institution to audience

Exhibition (DVD)Institution to audience

ExchangeAudience to audience

-Curzon & Brixton Ritsy = digital projection-this was funded by the Digital Screen Network (BFI)!(able to get quality and indie to audiences!!!)

DVD & blu ray can get at…..

1) Indie shops (curzon shop)

2) Asda!3) Online – amazon, verve

website, etc4) Rent/buy on Itunes

Piracy online (movie 2K)

Synergy/ cross-media convergence

• There isn’t really (no money – investors/businesses wouldn’t get any money as such small audiences) any but….. (unlike skyfall who had loads….In and out of sony!)

• The song? (local artist in east london) – used film to promote his song?

• This is example of very small – he might have even done for free to promote himself/song?