otions also coordinate the acti
DESCRIPTION
ly connects decision making and performance. Emotions also coordinate the actions between people. The trick is that emotions and social experiences are emergent qualities that cannot be designed directly. Nicole brings this challenge to life in her workshop. In this interactive XEOPlayShop we will cover how the choices in games craft player emotions to increase engagement. In addition to competition there are game mechanics that increase curiosity and oTRANSCRIPT
WELCOME
UNLOCKING EMOTIONJULY 30, 2014 KYLIE TUOSTO, DESIGNER
DESIGNING FOR EMOTION
EMOTION
EASE
BENEFIT
Preserving the human touch and showing ourselves in our work isn’t optional. It’s essential.- Aaron Walter, Designing for Emotion“
“Works great and efficient. I can run payroll while on
the go!”
“Love it! Makes it nearly impossible to miss payroll.”
The reciprocation rule possesses awesome strengths, often producing a yes response to a request that, except for an existing feeling of indebtedness, would have surely been refused.- Robert Cialdini, Influence
“
SAMPLE CHALLENGE
Pandora Music App
_Goal: Double daily ratings
_Partner up!
_Ideate, finalize, sketch: 15 min
Simple isn’t always better.1
Constraints are your friend.2
Oh, C’mon!Just when everything’s going smoothly, this happens. Sorry about that. While we work to fix it, try going to our home page.“
EMPATHETIC POLITE TIMELY GOOD-HUMORED
Language is key.3
Timing is critical.4
Timing is critical.4
Language is key.3
Simple isn’t always better.1Constraints are your friend.2
Emotion isn’t science.
UNLOCKING EMOTION
THANKS!