1BeMyEye Srl , Piazza Castello 11, 20121 Milano, ItalyTel. +39 02.3676.4270

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BeMyEye, your eye inside the store.Crowdsourced field audits.

February 4th, 2015

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Key facts

60, companies we have worked for since June 2013, the beginning of operations.Over 90%, companies that repurchased the service.80.000 visits performed during 2014.500.000 pictures made available to customers via the online reporting50.000 our Eyes on the field, 55.000 our Facebook fans.5/5 the average rating of our AppAvailable for iOS e AndroidGermany and France the first and the second subsidiaries

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The importance of the in-store experience

Ciò che un potenziale cliente trova nel

punto di vendita è determinante nella

decisione di acquisto. I Brand

vogliono visibilità per i loro prodotti, i Retailer desiderano un'ottima customer experience.

What a customer finds in the point of sale is at the

basis of the purchase

decision. Brands want visibility for

their products, Retailers seek a

perfect customer experience.

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The demands of Marketing, Trade and Sales

Is the new product available

  on the shelves?

The current promotion

is clearly marked?

Is my product often in out of stock?

The new display is

available in all stores?

Do promoters well interact with customers?

How’s my brand visibility compared to my competitors?

How can I get many sales leads from shop

owners?

Do they recommend my product?

The windows are set up correctly?

Distributors and merchandisers Do their job?

Is the shelf layout as

agreed?

In-store investments

need to be measured but

your own agents and

merchandisers might not be able

to visit many points of sale in

a short time.

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The new way to measure the point of sale:Field intelligence in crowdsourcing.

BeMyEye is the innovative service for crowdsourcing store checks, mystery shopping and other methodologies of field monitoring.

Thanks to a widespread network of over 50,000 Eyes (on-demand workers using an iPhone or Android app), BeMyEye offers to its business customers images and data from thousands of locations in few days and at reasonable prices.

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How it works

Brief, questionnaire

setup and address

geocoding

Publishing of the

campaign

Data receiving from the

field

Validation of jobs done

Results

Customer and BeMyEye share the objectives of the research: - Preparation of the questionnaire with instructions on what to detect (products, POP, pricing, approach from sales reps etc.); - Geocoding of addresses to be visited.

The eye reads the Job’s instructions and evaluates the pay.

The first available Eye, picks the job, goes to the location, checks-in via GPS, fills the tasks with the requested answers and pictures, uploads the completed job.

BeMyEye’s platform receives the completed jobs that gets checked and validated by our staff.

The customer logs to BeMyEye.com where he can see the results in real time. As the campaign proceeds, more data arrives and the customer will use the tools of the site to evaluate them.

The questionnaire is posted on the map of the app at each address.

The app alerts the Eyes in the vicinity of each available Job.

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Screenshots from the app

Publishing. Each Eye sees Jobs posted on the map of the app..

Picking. He opens one in his vicinity and, if he finds it interesting, he reserves it..

Upload. Once completed all the tasks, the Eye uploads the job.

Work. The Eye goes to the location, checks-in via GPS, and completes the tasks..

UploadRemaining time: 02:24: 1,6 MB

Map L is t

Shelf layout585cr , time by car: 00:18

Pick!I'll be there within 60 minutes

WHERE AND WHEN

TASKS

Job available now

Check on the calendar when this job can be done

Instructions for the next tasks

Description of the promotion

Check-inRemaining time: 00:59

How to take the pictures

Products must be exactly those described

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Delivery

The customer logs to BeMyEye.com where he can analyze in real time the campaign results as they arrive.

• A report for each visit;

• Photo galleries and online analytics;

• Data file in Excel

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BeMyEye’s solutions

Mystery Shopping. Interaction in disguise with sales staff to check behavior and service level.

Shop audit for Retailers. Compliance check on guidelines given by the parent company (POPs, promotions, brands, products).

Census survey. Classification of points of sale, assessment on brand coverage, analysis of highest potential shops.

Sales leads generation. Check the interest of a shopkeeper to start dealing with your products or services.

Dealer survey. Short interviews with the sales staff

Store view for Brands. Shelf check to verify presence, out of stock, facing, eye level, attention getters, promotions, prices.

Promoter check. Check hostess presence and conformity assessment on their behavior

Shopping & Usage Experience Eyes act as consumer, they shop , test a product and evaluate it in a questionnaire

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…to support your business processes

Assortment check at the POSWe create alert systems that warn agents / dealers when the marketing mix is below your expectations.

Sales Training We check if sales reps or dealers follow your guidelines when explaining your products. We measure the quality of the interaction with customers.

MBO We build KPIs based on the presence of products and promotional materials that contribute to the evaluation and incentives for agents, distributors and merchandisers.

Develop business potential on the field We collect names of shop owners interested in being contacted for marketing actions. The redemption is much higher compared to direct marketing.

Check affiliated POS We shorten the distance between you and your affiliates, periodically checking if the interior layout and communication meets your guidelines.

Check visibility of promotions We monitor the proper deployment and the performance of your promotions or of those of your competitors.

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Advantages vs. traditional methods

Certification of data given by a combination of automatic mechanisms (e.g. check-in via GPS, photographic evidence or barcode scan) and behavioral incentives and disincentives (economic or not).

Limited unitary price of each visit. The widespread distribution of our workforce zeroes travel expenses. Those who are already near to an address have a very little marginal cost in going there.

Mass observations with ordinary people. A single survey can be performed on 10,000 or more addresses simultaneously, with the “agnostic” approach of a consumer’s eye.

Speed in obtaining data allowing almost real time reaction when wrong execution in-store happens. On average, the first 50% of the surveys will arrive within 4 days.

Output. Online analytics with charting tools and picture galleries, granular data available in Excel file containing links to images.

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Customers and partners