RATE CARDFALL 2012 | SPRING 2013

Independent Student Newspaper of SHSU

Phone 936-294-1500 Email advertise@houstonianonline.com

Mailing Address Physical Address The Houstonian 1804 Ave J, Room 210 P.O. Box 2178 Dan Rather Communication Bldg Huntsville, Texas 77341 Huntsville, Texas 77341-217

AUGM T W T F

SEP OCT NOV DEC

JAN FEB MAR APR MAY

THE MEASURE OF A LIFE IS ITS SERVICE

RUN DATES

SAM HOUSTON STATE25,000 students, faculty, and staff need YOU!

Back to School Aug 30 Homecoming Oct 18Halloween Oct 30

Elections Nov 6-8Thanksgiving Nov 15Saturday@SAM Nov 15Best of contest Nov 29

Christmas Dec 4, 6Graduation/Finals Dec 4, 6

M T W T F M T W T F M T W T F M T W T F

M T W T F M T W T F M T W T F M T W T F M T W T F

Back to School Jan 17 Valentine’s Day Feb 14 Spring Break Mar 5, 7 Saturday@SAM Apr 4 Graduation/Finals May 2

THE HOUSTONIAN IS A GREAT TRADITION

AT SAM HOUSTON

STATE UNIVERSITY IN

HUNTSVILLE, TEXAS AND

OUR NEW CAMPUS IN

THE WOODLANDS.

$90.00 per 1,000 (any size)

Send Inserts to:The Huntsville ItemRE: The Houstonian 1409 10th StreetHuntsville, Texas 77320

INSERTS

CLASSIFIEDS

by characters. Rates are priced at $2 per line, 20 characters per line.

FULL COLOR PRICING

1/8, 1/4, and 1/2 page ads: $150 extra

Full page ads: $255 extra

AD PRICES AND SIZES

SPECIALS

As a student run newspaper with a professional business staff we strive to have award winning editorial content and be the premiere resource for events, shopping, fun, and food. Our campuses have over 25,000 students, faculty and staff.

We publish every Tuesday and Thursday, delivering our paper by 8 am throughout town and to locations on both campuses.

INTERNET ADVERTISING

Be state of the art!

We have various options for affordable internet ads. All include a live link to your website! Ask your Ad Executive for more information. Interactive ads are encouraged! We have

available.

VERTICAL

STRIP

$315 L

$280 C

4” x 21.5”

QUARTER PAGE

$236. L

$209 C

5” x 10.75”

Fun & Food Out of TownWeekly Food SpecialsDiscount CouponsShopping GuidePuzzles

$80 L

$70 C

4” x 4”

$40 L

$35 C

2” x 4”

EIGHTH PAGE

$110 L

$97 C

5” X 5”

$30 L $26 C

3” x 2”

BANNER STRIP $90. L $78 C 10” x 2”

HALF PAGE

$472 L $419 C

10.25” x 10.75”

FULL PAGE

$945 Local (L) $838 Campus (C) 10.25” x 21.5”

INTERNET RATES

Live Link: $100/month

Masthead Banner: $1,000/month

Other sizes available.

ADVERTISING POLICIES

All advertising rates are net rates. Cash, check, and money orders are accepted. In order to reserve a space in The Houstonian a client must provide endorsement on insertion order and make full payment prior to the run date. If payment is not received or the insertion is not signed, the ad cannot run.

Any ad The Houstonian designs and produces will be done for an additional fee. After the ad is proofed by the client, The Houstonian is no longer responsible for any errors in the ad.

All advertising material is due at least 2 BUSINESS DAYS before the publication date. Camera-ready ads are due by 2 p.m. Tuesday for Thursday publications and 2 p.m. Thursday for Tuesday publications. The Houstonian is not responsible for any omission or error on ads sent after deadline.

Cancellation of advertising is accepted until the publication deadline. After deadline, the space must be paid for whether the ad runs or not. The Houstonian is not responsible for any omission or error on ads sent after the deadline.

All ad material emailed or sent as camera-ready will run as is. The Houstonian is not responsible for discrepancies or errors on pre-made ads.Proofs will be provided for all ads made by The Houstonian.

These proofs must be corrected (if needed), signed, and returned by the deadlines. Make goods or adjustments will be considered only for errors that were solely the fault of The Houstonian and will be given at the discretion of the Business Manager. Full refunds will be given only for ads that did not run or were illegible. Font sized of 8 point or below are likely to be illegible and are not encouraged, and The Houstonian will bear no responsibility for the legibility of type 8 point or smaller.

The Houstonian can refuse advertising if the listed policies and procedures are not followed.

PAYMENT

AD DEADLINES

PRODUCTION SERVICE

PROOFS AND ERRORS IN ADS

CANCELLATION

CAMERA-READY ADS

members of a commercial business. The rules and deadlines of all advertisements still apply.

GRAPHIC REQUIREMENTS

CLASSIFIEDS

DEADLINES

FILESWe only accept TIFS, PDFS, and Camera Ready Files.

resolution (400dpi).

DESIGN FEES

with a $10 minimum. College graphics experts are available to design your interactive internet ads for very reasonable fees.

Graphics Deadlines 7 Business DaysPrint Ad Deadlines 2 Business DaysSpecial Deadlines 3 Business DaysInserts (preprinted only) 3 Business DaysSpecial Sections 2 Business Days

SHSU Rate Card 2012-2013. Revised September 19, 2012. Designed by McKenzie Smith. Inside page photographs by McKenzie Smith. Contact for any graphic, print, or web design. McKenzie SmithSHSU Senior Graphic Design StudentPhone: 832-248-7076 Email: msmith@houstonianonline.com

Independent Student Newspaper of SHSU