rosalba mele marketing

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Author: jti-japan-tobacco-international

Post on 28-Jan-2018

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  1. 1. !"#$%&()*+,-.&() My Marketing experience & approach: its like ripples in the water This is my business card!
  2. 2. =#"G)3CH%#I%J%)!"HK)(#+LI()"G)(#+LI()Marketing FMCG :545)A3115)/01234)1526)Local& Intern&TraditionalUnconvenl/70*87)9:3;70) B7115)*0:>743)1-C-#D)E+F%.) 0:>[email protected]) No Marketing FMCG
  3. 3. !D)!"#$%&()"HH#+"JE) /-%##I..")M$F(N),+JI".)M%GI")M$FN)9-..)*+MM-IJ"&+)H."N)7F%#"J&+)"J&OIFD)334704)9154)! Pull communication Plan: starting from Website..and then! Social media mktg (FB and Twitter as a start)! Newsletter! Virtual Tour on the web! Discover and keep a piece of its wonder! Use promotion on the web! Icatalogue with Partner (comktg)! Mini agenda with all round activity! New Social Media! SEM! On line Social ClubSERVICE DEVELOPMENT! Development of special offers! DifferentiationPR ACTIVITY
  4. 22. WHOSOEVER DESIRES CONSTANTSUCCESS MUST CHANGE HIS CONDUCT WITH THE TIMES Il Principe (Macchiavelli)