the art of social media in asia pacific with guy kawasaki
TRANSCRIPT
Fix your avatar
“Every profile is your professional profile.”
Avatar: likeable, trustworthy, competent
Avatar: likeable, trustworthy, competent
• Face only
Avatar: likeable, trustworthy, competent
• Face only• Asymmetric
Avatar: likeable, trustworthy, competent
• Face only• Asymmetric• Front lit
Avatar: likeable, trustworthy, competent
• Face only• Asymmetric• Front lit• Consistent
Fix your covers
Cover: interesting
• Narrative
Cover: interesting
• Narrative
• Optimized size
Cover: interesting
• Narrative
• Optimized size • Stocksy, not stock
Stocksy
Go to:
profiles.google.com/me
Fix your business card
• Use big fonts—min 10 points
• Use big fonts—min 10 points• Ensure scan-ability
• Use big fonts—min 10 points• Ensure scan-ability• Include your cell number
Add a signaturea
Fix your SlideShares
• Go 16 x 9
• Go 16 x 9• Use a dark background
• Go 16 x 9• Use a dark background• Master fonts: 30+ size, sans
serif, and bold
• Go 16 x 9• Use a dark background• Master fonts: 30+ size, sans
serif, and bold• Use graphics > words; demo >
graphics
• Go 16 x 9 • Use a dark background • Master fonts: 30+ size, sans
serif, and bold • Use graphics > words; demo >
graphics
Fix your pictures
• Shoot horizontal
• Shoot horizontal • Light from the front
• Shoot horizontal • Light from the front • Crop crap constantly
• Shoot horizontal • Light from the front • Crop crap constantly • Optimize dimensions
Fix your posts
• Embed pictures
• Embed pictures • Be legal
Source
Twitter Command-Shift 4
Twitter Canva
• Embed pictures • Be legal • Embed videos—and natively to
Facebook!
Repeat your posts
Ensure pin-ability
Experiment constantly
• Comments
• Comments• Link
• Comments• Link• Question
Always be Canva-ing
