the medium or the message

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The Medium or the Message? How to integrate social media into communications campaigns Mark Lowe, Third City, at the CIPR Social Media Conference 2012

TRANSCRIPT

SHARETHIS

SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON

SUPPORTED BY

SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON

Mark LoweThird City

the medium or the message?

The medium or the message

Why does Flora spread?

• Quirky• Authentic• Social value• Works in the real world

How the rules have changed

• Speed• Power• Reach

How they haven’t

The message is king

It starts here

Technology can help

Understand new platformsdon’t be ruled by them

Facebook:Visual, Community, Social, CSR

Twitter:News, advocacy,

customer service

Pinterest:Design, Retail

This man was wrong

Thanks

Third City

thirdcity.co.uk

twitter.com/third_city

Pinterest/thirdcity

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