1. IBM Systems and TechnologyWhite PaperUnleash the hidden power of ITAchieving business results through comprehensivesystems management

2. 2 Achieving business results through comprehensive systems managementUnlock the fullpower of IT throughsimplified, efficientand comprehensivemanagement of thetechnology environment.Then put it to work forthe business.

3. Systems and Technology 3Contents One innovative way that technology can contribute to the bottom line is by enabling the automation of business 4 Virtualization is only the beginning processes. For example, self-service portals can allow customers 5 The IBM approach: Top-to-bottom and end-to-end to manage their own accounts, thereby reducing the cost of customer service. Or, a business can improve internal efficiency 6 Addressing key business imperatives by making new services available in hours instead of days or 7 Start off on the right foot with IBM systems management weeks effectively putting control of computing resources into the hands of line-of-business users instead of making them 7 Find out more submit requests to IT managers. The possibilities are many; the common thread is an ITTo compete in todays sophisticated marketplace, businesses environment that closely couples technology with automa-are viewing the strategic role of IT in a new light. CFOs are tion and tightly integrated business processes across thelooking for ways to intelligently reduce costs avoid new enterprise. IBM calls this Integrated Service Management costs, reduce existing ones and balance expenditures against enabling service innovation by providing Visibility. Control.the value they create. CIOs are seeking to create dynamic, Automation. across smarter business infrastructures and the TMreal-time access to innovative new services, achieve dramatic end-to-end service chain. Integrated Service Managementgains in productivity and manage the new risks of an brings together flexible, closely managed IT, highly automatedincreasingly connected and collaborative new world. Both workload management and process integration to transformare turning to IT to provide answers. the way technology is employed to serve business needs. It is a game-changing concept because it allows business needsDriven by these new imperatives, ITs traditional function rather than technology concerns to drive IT service delivery.of providing behind-the-scenes support for existing business Thats important because it takes traditional systems-firstprocesses is evolving rapidly. It is emerging from its support thinking that puts IT constraints ahead of business goals androle and becoming the centerpiece of innovation and real-time turns it on its head.business agility that drives profit and growth. The focus is lesson individual, single-purpose platforms and more on a holistic An important technology transformation that makesview of how the IT environment can be used to improve Integrated Service Management possible is systemsservice, bring new offerings to market faster and respond to management. This is a key part of the IBM vision, in whichchanging business conditions more quickly. Whats needed the entire infrastructure regardless of manufacturer orto reach these goals is more than advanced technology; its a device type becomes part of a unified, integrated wholeway to manage that technology in new ways that are more that is visible and closely controlled from end to end. With it,efficient, more flexible, less expensive and more productive. businesses can gain the competitive advantage they seek by improving service, while reducing cost and managing risk.

4. 4 Achieving business results through comprehensive systems managementWhen combined with adaptive, virtualized technology Virtualization is only the beginningresources that can be readily allocated and repurposed Deploying technology cannot, by itself, create the capabilitiesaccording to need, systems management can create unprece- needed to achieve a fully controlled, transparent infrastruc-dented levels of business agility, as shown in Figure 1. ture. Many businesses have already invested in virtualization technology and are seeing major cost savings; but with systems management that enables the business to utilize those assets more effectively, their true potential for business value creation can be unleashed. Server Agility Virtualization can drive major savings Storage Network Consolidate Manage Automate Optimize The potential to reduce infrastructure costs through virtualiza- Resources Workloads Processes Delivery tion is dramatic. Third-party data shows that consolidating 125 mixed-vendor x86 servers onto 19 IBM System x servers can yield direct savings server costs, power and facilities, and server software of more than US$2.6 million dollars. When the savings in systems management labor costs are considered, the savings grow to almost US$4 million a total cost reduction of more than 60 percent.1 Improved Improved IT staff Consistent and Self provisioned efciency and productivity repeatable processes by users based utilization of with integrated based on best on business IT resources systems practices, business imperatives, management priorities and service unconstrained by IBM systems management plays a major role in making IT dashboard level agreements physical barriers more efficient, responsive and less costly by enabling greater or locations transparency and control for administrators. Beyond this, by changing the way IT is employed by the business, it formsFigure 1: To move beyond resource consolidation and achieve the optimizedservice delivery that yields business agility and therefore competitive the backbone of Integrated Service Management and that isadvantage sophisticated systems management is needed. the key to the competitiveness that company leadership seeks. Virtualization is just the first step along that path.

5. Systems and Technology 5 The IBM approach: Top-to-bottomThe implications of Integrated Service Management and end-to-endIntegrated Service Management is firmly rooted in advanced, Most IT environments are marked by a collection ofeffective systems management that provides visibility, disparate systems, managed by dedicated tools. This makesautomation and control of the IT environment. This example management complicated, time-consuming and inefficient.illustrates how Integrated Service Management can leverage IBM overcomes this challenge by combining platformvirtualized infrastructure assets and automated processes to simplification, management and integration with completeincrease business agility while reducing cost and risk. visibility, control and automation of the extended infrastructureBusiness need and associated processes.A consumer products company launches an ambitious, butrisky, promotional campaign that incorporates real-time The IBM approach to systems management is based on ansocial networking, interactive websites and viral video. A rapid understanding of the inherent diversity of data centers. Itand significant increase in network traffic is expected and stands apart because it allows the full management of themust be accommodated at minimum cost, without reducing environment from end to end. Through a combination ofservice levels. IBM Systems Director and IBM Tivoli, it is possible toTraditional response manage everything in the data center servers, storage andBusiness managers create projections of the required load network devices from any vendor, from x86 to mainframesand submit requests to IT six months in advance to allow time and from individual components to large-scale, virtualizedfor procurement, installation, testing and configuration. Staff infrastructure assets. That breadth and depth of coverageresources are diverted from other tasks, excess capacity is is essential, because partial, disconnected solutions cannotdeployed and there is still a risk that it wont be sufficient. deliver the levels of service improvement, cost reductionWith virtualized infrastructure and risk containment required by the business.Business managers request resource reallocation from ITmanagers two months in advance. Manual provisioning, Systems Director provides in-depth management of IBMconfiguration and testing are accomplished, with ongoing hardware, while Tivoli manager of managers tools handlemonitoring to deal with unanticipated demand. Even with virtu- IT resources across the entire multivendor infrastructurealization, staff resources are tied up and response is slow. and closely integrate them with business processes. ThisWith Integrated Service Management two-pronged approach is what makes IBM systemsThe capacity is automatically provisioned using virtualized management so effective, because it enables a level of seam-server, storage and network resources controlled by business less, comprehensive oversight and control that cannot beprocesses that are accessible to line-of-business users. duplicated using traditional methods.Changes in load are handled autonomously and transparentlywithout intervention by IT staff. The promotion becomes partof the normal workflow.

6. 6 Achieving business results through comprehensive systems management IBM Systems Director addresses these issues by streamlining infrastructure administration through the simplification and IBM Integrated control via consolidation of management functions. It offers centralized Infrastructure IBM System Software discovery and control from a single pane of glass that gives including IBM Systems Director administrators the insight and ability to manage the infra- structure far more effectively and efficiently than is possible IBM Tivoli: Manager of using traditional methods. Systems Director can dramatically managers increase IT administrator productivity by reducing or eliminating the need for multiple, disconnected management Third-party Servers/storage/ tools and manual processes. Rather than manage servers, infrastructure network/power cooling storage and networks in isolation, all can be viewed and Vendor-agnostic managed together, and many tasks that once occupied valuable staff time such as provisioning a new server can be accomp- lished much more quickly and simply, with fewer personnel. Systems management can also help to control costs by allowingFigure 2: The IBM approach to systems management is both inclusive andcomprehensive. It provides extensive control of IBM IT assets through IBM the business to use its infrastructure assets more efficiently.System Software offerings such as Systems Director, while overall control of For example, it can reduce the number of servers needed tothe entire infrastructure is handled by Tivoli. In this way, businesses realizethe best of both worlds management that covers diverse infrastructures, meet demands by enabling automated workload managementcombined with control all the way down to the component level. that reallocates resources autonomously according to need. Or, by leveraging detailed historical data, energy usage trends can be identified and used to actively control consumption,Addressing key business imperatives lowering the performance of processors and the cooling theyIBM systems management is a continuum a set of building require during periods of low load.blocks that form the foundation for optimized service deliveryand Integrated Service Management. Along the way, it targets Risk management is also a key concern. By providing real-timethe most important challenges facing business managers today. visibility into the state of the infrastructure, Systems Director can help administrators understand and target vulnerabilitiesFor the business to improve market share, boost customer more quickly and effectively. Accurate historical data helpsretention and satisfaction, and gain and maintain a competitive managers analyze trends and take preventive action beforeedge, it must continuously work to improve both the quality issues develop, while also providing the information needed toand availability of service. Isolated systems, complex help ensure compliance.management processes and tools, a lack of visibility into theinfrastructure and reliance on manual intervention all stand in Leveraging advanced features built into IBM hardware alsothe way of keeping the infrastructure up and running. enables proactive management heading problems off even before they occur and maximizing service levels. Managers can be automatically notified by smartphone of potential hardware problems, log on remotely and take corrective measures to keep the systems running smoothly. The problem is avoided and users dont even need to know it existed. In an era where downtime is simply not an option, that can be a major advantage.

7. Systems and Technology 7 reduce the cost of power and cooling, allocate resources to handle sudden spikes in demand anything the businessAddressing key business imperatives requires of its IT department. Thats the behind-the-scenesIBM systems management can transform business operations key to making the business more competitive.with dramatic results while laying the groundwork for greatercompetitiveness through Integrated Service Management: Start off on the right foot withService improvement IBM systems managementIBM and Nokia delivered a smarter promotion engine that Todays environment is a rich source of opportunity, buthelped Globe Telecom streamline its business operations, only for those able to take advantage of it. Driving efficiency,generate new revenue and increase promotional effectivenessby 600 percent. The time and cost of developing new promo- which has been an overarching theme for businessestions has been reduced by 95 percent, giving their marketing challenged by rising costs, can only go so far in creatingdepartment the means to be more proactive and effective.2 competitiveness. The world has changed, and so have the expectations of the marketplace.Cost reductionGetronics new utility hosting service helps staff rapidly To achieve the agility, growth, maximum profitability andswitch cloud environments on and off, and proactively increasecapacity as needed. Built on a dynamic infrastructure that ROI that the business needs, managers must deliver new andemploys IBM Integrated Service Management solutions for better services while managing cost, risk and complexity.provisioning and storage management, it has enabled an The same solution can address all of these imperatives at once.80 percent reduction in management costs per server, per That solution is comprehensive IBM systems management.year and has reduced time-to-market for new services from It is the key enabler that makes it all possible by going beyondfour weeks to just a few hours.3 traditional, isolated systems management spanning theRisk management infrastructure to enable service innovation and optimizationINTTRA implemented a robust storage solution with a for the whole enterprise.single pane of glass interface that manages all storageoperations regardless of data type. The unified console For decades, IBM has been helping businesses around theeliminates layers of management tools, which simplifies admin- world get the most from their technology investments and thatistration and greatly reduces the risk of management error. experience has yielded unparalleled business transformationIn addition, together with SAN volume controllers at the com- and industry expertise. Thats what sets the IBM portfoliopanys primary and backup locations, the solution increases apart: The perspective and insight to deliver solutions thatIT efficiency reducing the data center footprint by 50 percent drive results by addressing the real-world challenges faced byand energy costs by 30 percent.4 businesses today. Find out moreWhat makes IBM systems management so compelling is its Let IBM show you how to leverage systems management tocomprehensivenessthe combination of information-based drive business success on a smarter planet. To learn more aboutinsight and the tools to put it to use. With IBM Systems how the comprehensive portfolio of IBM systems managementDirector and Tivoli, managers can see whats happening and infrastructure solutions combine to unlock the trueacross the entire IT environment, all in one place and in business value of IT, contact your IBM representative today.real time, and combine it with historical data to develop afull understanding of every aspect of the data center. This Visit us at:knowledge can be leveraged using IBM systems management ibm.com/systems/softwaretools to fully optimize the infrastructure head off problems ibm.com/tivolibefore they occur, maximize utilization, improve performance,

8. About the authorsAl BrodieIBM Senior Marketing Manager,Systems Management Copyright IBM Corporation 2010Noah Kutller IBM CorporationIBM Marketing Manager, 1 New Orchard RoadIntegrated Service Management Armonk, NY 10504 U.S.A. Produced in the United States of America December 2010 All Rights Reserved IBM, the IBM logo, ibm.com, BladeCenter, Smarter Planet, System x and Tivoli are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol ( or ), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the web at Copyright and trademark information at ibm.com/legal/copytrade.shtml 1 Results based on a June 2010 sample run using the IBM Server Consolidation TCO Calculator for System x, which uses blinded, third-party data, methodologies and models provided by Alinean to ensure neutrality. 2 IBM case study: http://www-01.ibm.com/software/success/cssdb.nsf/CS/ JSTS-7Z7K7B 3 IBM case study: http://www-01.ibm.com/software/success/cssdb.nsf/CS/ LWIS-7ZXU9J IBM case study: http://www-01.ibm.com/software/success/cssdb.nsf/cs/ 4 DLAS-7UTLFQ Please Recycle SWW14009-USEN-00