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Page 1: UX/CASE STUDY-STYLE COPYWRITING: Product Buying Guides (3)

Copywriting Tips: Copywriting YOU Can Do

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How To Do Copywriting? - lazada How to Do Copywriting - EN.pdf · 2 2 Agenda Copywriting: Definition, Importance and Classification Copywriting: Preparation o Collect Product Data

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UX/CASE STUDY-STYLE COPYWRITING: Product Buying Guides

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UX/CASE STUDY-STYLE COPYWRITING: Product Buying Guides (2)

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👋👋 Hello, CopyCon19...UX writing and copywriting • Similar, but a different purpose — Copywriting is writing to sell — UX writing is writing to inform • UX writing helps