What is digital audience

development?

HelloChris Unitt

@ChrisUnitt chrisunitt.co.uk

One Further @OneFurther onefurther.com

Digital Audience Development

The term Audience Development describes activity which is undertaken specifically to meet the needs of existing and potential audiences and to help arts [and cultural] organisations to develop on-going relationships with audiences. It can include aspects of marketing, commissioning, programming, education, customer care and distribution.

The term Audience Development describes activity which is undertaken specifically to meet the needs of existing and potential audiences and to help arts [and cultural] organisations to develop on-going relationships with audiences. It can include aspects of marketing, commissioning, programming, education, customer care and distribution.

The term Audience Development describes activity which is undertaken specifically to meet the needs of existing and potential audiences and to help arts [and cultural] organisations to develop on-going relationships with audiences. It can include aspects of marketing, commissioning, programming, education, customer care and distribution.

The term Audience Development describes activity which is undertaken specifically to meet the needs of existing and potential audiences and to help arts [and cultural] organisations to develop on-going relationships with audiences. It can include aspects of marketing, commissioning, programming, education, customer care and distribution.

The term Audience Development describes activity which is undertaken specifically to meet the needs of existing and potential audiences and to help arts [and cultural] organisations to develop on-going relationships with audiences. It can include aspects of marketing, commissioning, programming, education, customer care and distribution.

The term Audience Development describes activity which is undertaken specifically to meet the needs of existing and potential audiences and to help arts [and cultural] organisations to develop on-going relationships with audiences. It can include aspects of marketing, commissioning, programming, education, customer care and distribution.

Digital Audience Development

Using digital technology and media to encourage arts attendance, participation

and/or learning.

Digital Audience Development

But…

And…

There’s another way…

Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Apr 2015 Jul 2015 Oct 2015

Jan 2014 Apr 2014 Jul 2014 Oct 2014 Jan 2015 Apr 2015 Jul 2015 Oct 2015

Platforms as stages.

Beyond The Curtain How Digital Media is Reshaping Theatre

We may not have a choice. Beyond Canada’s borders theatre companies are taking advantage of opportunities provided by the digital age. Canadians can now watch the National Theatre

Live, Live from the Met and Live from Lincoln Centre at their local cinema,

but apart from occasional exceptions, cannot enjoy the best of what Canadian

performing arts has to offer.

Digital/touring.

Build or rent.

Obstacles.

1. Artistic imperative 2. Organisational silos 3. Organisational priorities 4. Funding and investment 5. People and know-how

Tips for digital audience development

1. No dead ends. !

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1. No dead ends. 2. Capture emails. !

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1. No dead ends. 2. Capture emails. 3. Target. !

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1. No dead ends. 2. Capture emails. 3. Target. 4. Think about formats. !

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1. No dead ends. 2. Capture emails. 3. Target. 4. Think about formats. 5. Plan long-term. !

1. No dead ends. 2. Capture emails. 3. Target. 4. Think about formats. 5. Plan long-term. 6. Work cross-organisation.

1. No dead ends. 2. Capture emails. 3. Target. 4. Think about formats. 5. Plan long-term. 6. Work cross-organisation. 7. Get to know your audience.

Thanks!Chris Unitt

@ChrisUnitt chrisunitt.co.uk

One Further @OneFurther onefurther.com