your elevator speech is a mini-presentation
DESCRIPTION
The Elevator Speech is a Mini-Presentation.Just as an Elevator goes up one floor at a time, the speech should be delivered “by the floor.”At each stop, the verbal and/or nonverbal signal to look for is, “Tell me more.”This is mine. Use it as a Template for yours.MorTRANSCRIPT
YourElevatorSpeech
The Elevator Speech is a Mini-Presentation.
Just as an Elevator goes up one floor at a time, the speech should be delivered “by the floor.”
At each stop, the verbal and/or nonverbal signal to look for is, “Tell me more.”
Everyone doesn’t want to go to the Top Floor with you.
Some don’t want to leave the lobby!
There is no need to waste time and energy taking them all the way up.
The Elevator Speech can be a good tool for Qualifying / DisQualifying prospects.
1st Floor
The Elevator Speechstarts simple.
As Interest and time permit,
it is expanded.
2nd Floor
3rd Floor
4th Floor
5th Floor
6th Floor
7th Floor
The Elevator Speechstarts simple.
As interest and time permit, it is expanded.
Not everyone wants to go with you to the Top Floor
and you don’t want to take everyone there.
1st Floor Describe Who You Are
Fred
Hello!My name is Fred Miller
That may be all someone wants to know about you -
Your Name.
2nd Floor Describe What You Do
I'm a Speaker, a Coach and an Author.
That’s what I do.
Hopefully, they want to know:What I speak about.
What I coach.What have I authored.
2nd Floor Describe Your Expertise
The Title of My Book is“No Sweat Public Speaking!”
How to Develop, Practice and Deliver a‘Knock Your Socks Off’ Presentation with -
No Sweat!
3rd Floor Why They Hire Me
Business & Individuals Hire MeBecause They want to Improve
Their Public Speaking & Presentation Skills.
I prefer the words Hire Me rather than“I work with people who. . .
“I help people. . .Hire Me lets them know I get Paid to do this.
Hire Me can be an excellent Dis-Qualifier.
4th FloorMore, Why They Hire Me
They do This Because We Perceive Really Good Speakers as Experts.
Perception is Reality, and We Like to Work with Experts.
They agree with this statement because it makes sense, doesn’t it?
5th Floor More Information
They Know:Speaking Opportunities are Business Opportunities.Speaking Opportunities are Career Opportunities.
Speaking Opportunities are Leadership Opportunities.
I could follow this up with,“Are youTaking and Making Speaking Opportunities?
That could continue the conversation. This is an Elevator Speech, not a sales presentation.
If this leads to a meeting and a conversation, I’ll ask it at that time.
6th Floor I Deliver
I Show Them How toDevelop, Practice and Deliver
a ‘Knock Your Socks Off!’ Presentation with
No Sweat!
The “No Sweat” part of my Branding.
7th Floor Ask!
?
ASK!"You probably don't know any company or person who
needs the kind of services I provide - Do You?”
Asking the question this way will catch them a bit off guard and usually get them thinking.
Their answer could be a prospect.
2ndFloor
3rdFloor
4thFloor
1stFloor
5thFloor
MoreInformation
DescribeWhat
I do for them
MoreInformation
MoreWhy the hire me
What IDeliver!
DescribeWhat
You Do
Expertise Experience
DescribeWho
You Are
They know:Speaking Opportunities
are Business Opportunities.Speaking Opportunitiesare Career Opportunities.
They want to do this because we perceivereally good speakers as EXPERTS!
Perception is reality, and we like to work withEXPERTS! - Correct?
People Hire Me becausethey want to improve their
Public Speaking andPresentation Skills.
The title of my book is, "No Sweat Public Speaking!"
Hello!My name is Fred Miller.
I'm a Speaker, a Coach and an Author.
TheElevator Speech
starts simple.As Interest and time permit,
it is expanded.
6thFloor
MoreInformation
I show them how toDevelop, Practice and Deliver
"Know Your Socks Off!" Presentations withNo Sweat!
MoreWhy the hire me
7thFloor
Ask!ASK!
"You probably don't know any company orperson who needs the kind of services I
provide - Do You?If "Yes"Ask,
"What's the next step?
This is an Infographic of the Elevator Speech.
Take the previous slides and wording andput it into your world.
Build your Elevator SpeechFloor by Floor!
For More InformationFred E. Miller