OUR SUPPORTERS

Top Challenges in 2015 #1 Measuring Marketing ROI#2 Generating Leads

Budgets on the Rise. Digital on the Rise.Budgets Increasing: 40%Budgets Decreasing: 9%

Digital 31%Traditional 19%Content Marketing 17%Advertising & Sponsorship 13%

What does Best-in-Class look like?Build PersonasUse Marketing AutomationAlign Sales & Marketing

What does Best-in-Class look like?Build PersonasUse Marketing AutomationAlign Sales & Marketing

Rate Content Marketing higher (94%)Invest more in Marketing Automation

(50%)Get more from Social Media (48%

satisfied)

How more effectively do Best-in-Class marketers accurately measure …Campaign ROI & Attribution: 72%Lead Acceptance and Follow-up by Sales: 53%Lead Conversion to Revenue: 39%

Does Anyone Care About Revenue?Satisfactory Lead Follow-Up by Sales: Only 36% 12% of Large Enterprise 28% of Mid-Size Enterprises

Minimum 1-in-3 Lead-to-Order Conversion: Only 26%

Automation ROI not Black and White (yet)51% have implemented Automation 62% Mid-to-Large Business 42% Small Business

43% Satisfied or Very Satisfied

Social Media: Hanging in the BalanceThree Camps of (about) Equal SizeCamp #1: Good Results or BreakevenCamp #2: Yet to get ResultsCamp #3: Unsure

More Investing in Inbound than Outbound Marketing in 2016

Inbound Marketing: On Track?

www.b2bmarketingleaders.com.au

Get the report: www.green-hat.com.au/b2b-2016Chat in LinkedIn: B2B Marketing Leaders|Australia and New ZealandGot a question: andrewh@green-hat.com.au