bea - social media presence
Post on 05-Apr-2017
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SOCIAL MEDIAPRESENCE
OBJECTIVES• Build stronger social media presence• Increase followers and likes• Show Brand-Personality // Brand-Identity• Create a personal connection with audience• Build loyalty through showing authenticity• Create multiple platforms to widen market of different
types of social media users
- The VALUE Shopper -
WHERE WE AREVS.
WHERE WE WANT TO BEWHERE WE ARE
- Posting more direct sale-motive based pictures- Variance of coloring content
- Non-cohesive
WHERE WE WANT TO BE– Create a more life style brand that generates
loyalty– Evoke emotion rather than trying to sell consumers
*– Have our consumers be apart of every aspect of
brand– Let consumers inside the brand (Brittany // Blog)
CORE VALUES // REFLECTION
• We are empowering and reflecting on confident women
• Not exclusive but still true to high quality luxury brand• Inspire women (continue to follow)• Celebrate life's biggest moments
• Be a clients go to and stress free option
FACEBOOKTO INFORM
-• A business perspective // 3rd Person• Tool for letting people know about events etc.• More literal and to the point also incorporating IG
posts• Can lead people to our blog and instagram• There will be more platforms – more incline to look at
FB– More likes and follows
BLOGTO INSPIRE // INFORM
• First person• A way for consumers to really connect to Brittany• Take in consumers make sure they come back• Gaining leads and views (search engine ranking)
– One post can lead to hundreds of views in future
Reasons Why Businesses Should Blog- Stay up to date on trends etc.- Reflect that there is brains behind the business (show
case)- Build trust in your followers- Grasp that value shopper- Potentially another source of income (ads) (opens new
doors)
INSTAGRAMTO INSPIRE
-• Girly content but cool tones• Be on brand and reflect beautini purple• Show personality and authenticity• Posting confident empowering women• Gaining followers by inspiring and giving
content that interests them – still relates to beautini
Top Beauty Bloggers of 2015
– Carlibel– Ssssamanthaa– Angexla– Lupescuevas– Lora_arellano– Amrezy– Beautybymd_– Marianna Hewitt
INSTAGRAM - BLOGGER REFERENCE
INSTAGRAMTOP LIKE RATE//LOW LIKE RATE
Top Like RateLow Like Rate
SNAP-SHOT
INSTAGRAM:WRITTEN CONTENT• Captions:
– Keep simple and short– Witty and add our quirkiness
• Hashtages:– #BeautiniBabes #BeautiniFavorites
#BeautiniEssentials
• Tags/Location Status:– Tagging bloggers people we want to connect with
our brand– Tag brands featured in picture (show up on their
page associate beautini with them)
INSTAGRAM BREAKDOWNWEEKLY // IMAGES
FASHION (“GOING TO …”) (1-2X)• Brittany going to meetings• Event planner/staff going meet a client• Cute outfit heading to the airport• At a cool place/event (in an awesome outfit!)
BEAUTY CLOSE-UPS (1X/WEEK)• Hair do’s (braid, blowout, updo)
– If Updo, mention something about weddings/special events
• Different Beauty Looks• Natural dewy skin look• Bedtime routines• Mostly Brittany but also inspirational shots of women (Olivia Culpo on our Insta)
BEAUTY PRODUCT PICS (1X/WEEK)• Up above shots• Makeup/skincare products with other props• Tag CPG Companies
REGRAMS FROM PROMOS (BI-WEEKLY) #BEAUTINIBABES
• Groups of girls posing• Groups drinking bubbly• Having a fun time getting ready
“INDIRECT” PICS (2-3X/WEEK)
• Coffee • Breakfast meetings• Lemon Water• Donuts/desserts pics• Shoes on table• Smoothies for healthier skin
BRIDAL PHOTOS (1X/WEEK)• Hair Styles• Flowers• Cakes• Getting ready
“BEHIND THE SCENES” (1X/WEEK)• Anything to deal with the Beautini team• Events (whether its actually at the event or not)• Meeting different people• Photo shoots• Office Meetings • Brittany’s Home? To correlate to blog post• Business in action
VIDEO CLIPS/SLIDESHOWS WEEKLY/BI-WEEKLY• Videos of recent Youtube Uploads• Picture Slideshow Recaps
– Example: Marianna Hewitt
Beautini Blog Presence
CATEGORIES
• Beautini• About beautini• Events we've
done• Your story about
starting etc.
• Business• Tips• Advice• New business trends
• Beauty• Essentials• Tips• Enticing Articles (Did
You Know?)• Interview some of our
makeup artists/hairstylist
• Events• Special events• Weddings• Inspirational looks• Trends for
weddings/special events
• Met Gala
• Lifestyle• Travel• Health• Fashion• Motivational
advice
CURRENTLYOBSESSED
STATISTICS
STATISTICS CONTINUED
STATISTICS CONTINUED
TOP BLOGGERS • Miss Maven• La La Mer
TOP BLOGGERS• Beauty Banter• Beauty is Boring
TAKE AWAY FROM THESE BLOGGERS• MISS MAVEN
– Former actress to increase exposure for her career• LA LA MAR
– Known to be a Kim K look alike• BEAUTY BANTER
– Interviews celebrity makeup artists– Kourtney Kardashian’s friend
• BEAUTY IS BORING– Makeup artist worked on Olivia Wilde and Eva
Mendes – A way to connect on personal level and create
more exposure
STATISTICS CONTINUED INSTAGRAM• 5PM Wednesdays BEST TIME TO POST• 2AM & 5PM are the best times to post for
most engagement• Worst times are 9AM and 6PM• Wednesday best day of the week
• 2AM & 5PM – less people are posting more people are just using
• 5PM – end of the work day procrastinating before they leave
MON7pm 10pm
TUES3am 10pm
WED5pm
THURS2am 7am
FRI2am 7am
SAT2am 12am
SUN6am 5pm
INSTAGRAM TAKE AWAY• 1. Post frequently – bloggers posting at least twice a
day, if not five times a day. Consistency keeps followers engaged.
• 2. Captions - mention brands, hashtag, add humor or emotion whenever we can to trigger relation keep followers coming back
• 3. Capture Often – include what we are working on behind the scenes and create brand more personality
• 4. Showcase your style. Instagram users love to see your fashion, so embrace the #OOTD hashtag and share your personal style with your followers all the time.
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